Steve Citron-Pousty of Open Shift kicked off the Marketing Track with this presentation

1. OMG! How could they compete
with their developers?
Steven Citron-Pousty
PaaS Dust Spreader - OpenShift

3. Evil?

4. SHOCK!!

6. Voice of
Reason

7. “You should expect that the platform
you’re building on top of to do
something that’s not in your interest,”
Wilson said. “If you’re going to stay on
top of that platform forever you might
wake up one day to find that the
owner of the platform is competing
with you and that sucks.”
http://gigaom.com/2011/06/07/fred-wilson-to-devs-expect-platform-owners-to-work-against-you/

9. Consumer Facing Pure Platform
Platform as an extension Platform as a service
Started as an app Started as a platform
Power Mashups Power Branded Apps
ala Mark Suster

11. Consumer
By raneko on flickr

12. Platform
By yibadau on flick

13. Some examples from deCarta
Full Stack with Carriers
Powering Samsung bada LBS

14. Moving
Forward

15. Well, I've 'Cause I built
been my life around
afraid of you
changing

16. Not your best
signal
By Orin Zebest on flickr

17. Clear
Boundaries
By Julianmeade on flickr

18. Over-communicate
By ehnmark on flickr

19. Be clear what
you expose
By bad9brad on flickr

20. Don't be
the grape