This is a brief presentation on Tesla Motors.

1. What makes Tesla Motors a great
company?

2. What is Tesla Motors?
• Tesla Motors, is an American automotive and energy storage
company that designs, manufactures, and sells electric cars,
electric vehicle powertrain components and battery products.
• Tesla Motors is named after electrical engineer and physicist
Nikola Tesla.
• Tesla Motors was founded in 2003 by a group of engineers in
Silicon Valley who wanted to prove that electric cars could be
better than gasoline-powered cars.
Nikola Tesla

3. What do they do?
Tesla Model STesla Roaster*
* Production stopped
Tesla Model X
Tesla Powerwall
Tesla Supercharger stations

4. Tesla Motors first success
Tesla Roadster
The Tesla Roadster used an AC motor descended directly
from Tesla's original 1882 design.
The Tesla Roadster, the company's first vehicle, is the first
production automobile to uselithium-ion battery cells and
the first production EV with a range greater than 200 miles
(320 km) per charge.
Between 2008 and March 2012, Tesla sold more than 2,250
Roadsters in 31 countries.

5. Tesla Roadster performance
The Roadster's 0 to 60 mph (0 to 97 km/h) acceleration time is
3.9 seconds for the Standard Model and 3.7 seconds for the
2010 Sport Model.

6. Tesla Model S
• In 2012, Tesla launched Model S, the world’s first
premium electric sedan. Built from the ground up to
be 100 percent electric.
• Model S has redefined the very concept of a four-
door car. With room for seven passengers and more
than 64 cubic feet of storage.
• Model S provides the comfort and utility of a family
sedan while achieving the acceleration of a sports
car: 0 to 60 mph in about five seconds.

7. Tesla Model S

8. In October 2014,
Tesla Motors unveiled
the world’s first dual
electric motor
production car and
announced that new
safety and autopilot
hardware is standard
on every new Model S.
Automatic emergency braking, which will attempt to automatically halt the car when it
detects that you’re about to slam into something else. The Model S’ self-steering will also
allow you to effectively “summon” the vehicle. Push a button, and it’ll leave wherever
you’ve parked it and find its way to you.

9. Tesla Model X
• Model X combines the space and functionality of a seven
seat sport utility vehicle with the uncompromised
performance of a Tesla.
• Every Model X comes with all-wheel drive standard,
powered by two independent, digitally controlled electric
motors. Brilliantly functional Falcon Wing rear doors fold up
and out of the way to allow easy access to third row seats.
• Model X is expected to be 0 to 60 mph (0 to 97 km/h) in
about 3.1 seconds, outperforming many sports cars and the
fastest SUVs as well.

10. Tesla Model X
Utility, Style and Performance

11. Tesla Powerwall
• In 2015, Tesla entered into energy market providing
low-cost solar batteries for homes, businesses and
utilities.
• Tesla Powerwall
Powerwall is a home battery that charges using
electricity generated from solar panels.

12. • Powerwall offers independence from the utility grid
and the security of an emergency backup.
• The larger version is called the Powerpack.
The Powerpack is “infinitely scalable,” consists of
100-kilowatt-hour blocks that can be clustered to
meet any project size.
Tesla PowerpackTesla Powerwall

13. Superchargers
The World’s Fastest Charging Station
• Superchargers are FREE connectors that
charge Model S in minutes instead of hours.
Stations are strategically placed to minimize
stops during long distance travel and are
conveniently located near restaurants,
shopping centers, and WiFi hot spots.

14. Superchargers will
not just be FREE for
Tesla cars but plan
for all electric cars of
other manufactures
in the future.

15. Tesla’s Spokesperson
“We are very open to have [electric vehicles] made by
other manufacturers use Superchargers”
“They’d just have to contribute to the capital cost, such
as determining what percentage of the time their
cars are using the Supercharger network and making
a contribution proportionate to that.”

16. Tesla’s open source patents
• In order to boost the electric car industry, Tesla
decided to let other companies use their patents.
“ Electric car production is currently less than 1
percent of total production. If all cars
produced today were electric, it would still
take 20 years to replace the current fleet of
fossil fuel-burning cars.”
- Elon Musk (CEO of Tesla Motors)

17. Tesla cars are very safe
• Tesla Model S has received a maximum-possible 5-
star safety rating from the European New Car
Assessment Programme (Euro NCAP)

18. Source

19. Tesla’s Technology
• Tesla's technology is so good that other car
companies rely on it: Daimler uses Tesla's battery
packs; Mercedes-Benz uses a Tesla powertrain;
Toyota uses a Tesla motor. General Motors has even
created a task force to track Tesla's next moves

20. Tesla Motors – Monopoly
“Tesla started with a tiny submarket that it could
dominate: the market for high-end electric sports
cars.“
Tesla decided to build cars that made drivers look cool.
Leonardo DiCaprio even ditched his Prius for an expensive
Tesla Roadster.

21. Effect of Tesla Motors on the auto industry
Tesla has shaken the automobile industry from its
roots. They have made companies like GM, Toyota
and Mercedes (which are in the business for over 50
years) also to move to electrical cars.

23. Tesla’s marketing strategy
• Tesla does not spend on advertising.
• Tesla’s capital investment is used to lay down the
foundation for tomorrow’s success.
• Tesla Motors has no advertising department, nor an
ad team, and certainly, no Chief Marketing Officer
(CMO)
Tesla Generates Small Sales, Big Buzz Without Paid Ads

24. Tesla Often Uses Its Facebook As a Major
Form of Advertising
People want to be engaged with Tesla, and
they want to read Elon’s tweets. He’s the
voice of the company.
Tesla Motors on Social Media

25. Tesla’s showrooms
• The strangest car showrooms of any car maker
in the world.
• Their showrooms are in the shopping malls.
• Tesla gets tens of thousands of people walking
right past their car, every single day.

26. “Right now, the stores are our advertising.
We’re very confident we can sell 20,000-plus
cars a year—without paid advertising. It may
be something we’ll do years down the road.
But it’s certainly not something we feel is
crucial for sales right now.”
- Spokeswoman Alexis Georgeson , Tesla Motors

27. Tesla's first UK store is located in London's
Westfield shopping centre
Facts about Tesla Motors
• Model S was the first electric car
to ever receive Motortrends car of
the year award. - one of the most
coveted in the automobile industry.
•Tesla is already worth more than
car companies such as Fiat,
Mitsubhishi, Suzuki or Isuzu.
However, with a market
capitilization of $25 billions, it is
only 15% the size of Facebook or
about 40% the size of Ford.
•Only six parts on a Tesla Model S
need regular replacement - They
are four tires and two wiper blades.
•The Model S has the largest touch
screen/interface screen of any
production vehicle.

28. CEO - Elon Musk
Elon Musk is the CEO and product architect of
Tesla Motors and the CEO/CTO of Space
Exploration Technologies (SpaceX).
“Musk is not just dedicated to wealth. He is building
businesses to help solve some of the biggest
challenges facing humanity”

29. About Elon Musk
• X.com and PayPal
In March 1999, Musk co-founded X.com, an online financial services and e-mail
payment company. One year later, the company merged with Confinity, which
had a money transfer service called PayPal. The merged company focused on
the PayPal service and was renamed as PayPal in 2001.
In October 2002, PayPal was acquired by eBay for US$1.5 billion in stock, of
which $165 million was given to Musk.
• SpaceX
In 2001 Musk conceptualised "Mars Oasis"; a project to land a miniature
experimental greenhouse on Mars, containing food crops growing on Martian
regolith, in an attempt to regain public interest in space exploration. Ultimately
Musk ended up founding SpaceX with the long-term goal of creating a "true
space faring civilization“.

30. • Tesla Motors
The company was co-founded by Elon Musk, Martin Eberhard, Marc
Tarpenning, JB Straubel, and Ian Wright. Following the financial crisis in
2008, Musk assumed leadership of the company as CEO and product
architect, positions he still holds today. Tesla Motors first built an electric
sports car, the Tesla Roadster.
About Elon Musk

31. After dropping out of school,
he immersed himself in the
Silicon Valley business world.
Musk's first big success was
PayPal, which he helped create
with Peter Thiel, Luke Nosek,
Ken Howery, and Max Levchin.
eBay bought the company for
$1.5 billion in 2002.
On June 14, 2012,
Musk celebrated the
first successful
mission by a private
space company to
deliver supplies to
the International
Space Station.
And as if his space research wasn't enough,
he's bet his future on electric cars. He joined
Tesla Motors in 2004, becoming CEO and
product architect in 2008.
Elon Musk’s career timeline

32. Tesla Motors plan for the future
Musk revealed the Hyperloop, his idea for a transportation system
that could send people from San Francisco to Los Angeles in half an
hour, using pressurized tubes. Then he said he'd build a prototype
himself if no one else does
Elon Musk calls the Hyperloop a
fifth mode of transportation. Using
electromagnetic pulses and
pressurized tubes, Hyperloop
could hit near-supersonic speeds.

33. Hyperloop passenger transport capsule
conceptual design sketch.
Hyperloop passenger capsule version
with doors open at the station

34. Hyperloop passenger capsule
version cutaway with
passengers onboard.
Hyperloop capsule in tube
cutaway with attached solar
arrays.
Source

35. Tesla’s Hyperloop

36. THANK YOU
Hope you enjoyed it ! ! !