Business Plan, Mision, Vision, SWOT, Marketing, Analysis

6,358 views
5,931 views

Published on

Business plan,mision,vision,swot,marketing research,marketing mix,promotional strategies,media marketing,social media,Advance Business Consulting , http://mba4help.com, jose cintron

Published in: Business
2 Comments
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
6,358
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
122
Comments
2
Likes
0
Embeds 0
No embeds

No notes for slide

Business Plan, Mision, Vision, SWOT, Marketing, Analysis

  1. 1. MANA 600<br />MANAGEMENT PLAN<br />JOSE CINTRON,MBA<br />
  2. 2. Management Plan<br /> Introducción<br />Rigoletto comenzó operación en el verano de 2009.<br />Durante los primeros seis meses de operación Rigoletto vendió 18,250 pizzas, mas de 100avg. diarias.<br />Rigoletto espera que su éxito dependa de su garantía de entrega en 25 minutos o gratis.<br />Rigoletto tiene muy en mente diversificar su producto y servicio después de su primer año.<br />
  3. 3. Nuestra misión:<br /> Nos enorgullece en preparar una pizza de gran calidad y proveer un servicio excelente , rápido y garantizado a un precio muy competitivo . <br />Nuestra visión:<br /> Convertirnos en el mejor y más rápido restaurante de pizza en la Florida, proveyendo mejor servicio, valor, calidad y satisfacción a nuestros clientes, manteniendo un crecimiento constante. <br />
  4. 4. Resumen Ejecutivo<br />Apertura en Junio 1,2009 Rigoletto pizza a demostrado una gran aceptación entre la clientela local.<br />Nosotros siempre mantendremos como objetivos principales Mantener siempre en mente nuestra misión y visión<br />Consistencia en el producto y servicio<br />Trabajar en un ambiente de equipo<br />Mantener un crecimiento constante<br />
  5. 5. Objetivos<br />Proveer una pizza de calidad, gran servicio, rapidez y gran valor por el dinero concentrando nuestros esfuerzos a clientela local de todas edades raza y posición económica que deseen una pizza rápida, saludable y sabrosa.<br />Mantener un crecimiento constante que nos permita satisfacer nuestros clientes e inversionistas.<br />
  6. 6. SWOT Análisis<br /> Fortaleza<br />Nuestra pizza estará lista sabrosita ,calientita y <br /> en su casa en 25 minutos o gratis, dentro del área local de nuestro establecimiento.<br /> Debilidades<br /> Muy corto tiempo en el negocio, Presupuesto limitado y nuevos equipos y empleados.<br />
  7. 7. SWOT Análisis <br /> Oportunidades<br />Espectacular equipo de trabajo que está muy motivado y concentrado en nuestra visión. <br /> Oportunidad de estar en una industria que no hay límites de crecimiento, la industria de restaurante y comida rápida.<br />
  8. 8. SWOT Análisis<br /> Amenaza<br />Gran competencia como lo son Pizza Hot, Papa Johns, Little pizza y Dominós que poseen una gran experiencia y capital de trabajo<br />La actual economía o recesión podría ser un obstáculo inicial que podría reducir las ventas <br />
  9. 9. Marketing Research<br />Industry Analysis' –according to the National Restaurant Association, food service sales were $320 billion for the 500,000 restaurants in the U.S. The U.S. restaurant industry grew 5.2% <br />Customer satisfaction research –Rigolettos make quantitative and qualitative studies as a regular basis to verify how satisfy are the customers with our product and service<br />
  10. 10. Customer Analysis<br />Rigoletto’s target market since we have a new flavor choices like the great Rigoletto special, and we offer concepts like delivery in 25 minutes or free and taking internet orders, we are constantly bringing new ideas to the table ,we are getting the attention of the younger to mid age people. <br />
  11. 11. Competitors<br />Rigoletto realized that the top ten fast food restaurant chains controlled over 60% of fast food sales in the U.S. and we are very positive about the other 40% which is a great deal of customers out there willing and able to buy our product. Pizza Hut has the largest market share, 40% of the pizza industry, followed by Domino's with 20%. <br />
  12. 12. Marketing Mix<br />Rigoletto is considering very seriously to offer a new product that will be call Rigoletto’s Extreme ,this pizza is the bigger ever and we will sell it with double the chesses and topping as the Rigoletto’s standard large pizza, this strategy should gives us another competitive advantage to gain the competition.<br />
  13. 13. Strategies for price, promotion and distribution<br />Price , Rigoletto will used high and low pricing strategy when setting the retail price of our products.<br />Promotion- The main theme that will be used to promote our product are: “Hot and tasty in 25 min. or free” “El secreto esta en la masa”<br />
  14. 14. Advertising, public relation, and sales promotional strategies<br />Advertising- With limited budget we will start advertising our product in local TV and radio but using most of our energy and resorts in direct marketing including direct mail, flyers and coupon<br />Public relation – we are focus in our vision and goals, we have a great experience in the business plan and communications skills to successfully deal with customers, vendors and government official.<br />
  15. 15. Promotional strategies<br />Sales promotional strategies- Rigolettos primary objective of a sales promotion is to improve a company's sales by predicting and modifying our target customers, purchasing behavior and patterns. Sales promotion are very important, our Pull Strategy will present an aggressive marketing <br /> campaign including TV ,radio and direct marketing.<br />
  16. 16. Media Marketing <br />Rigolletto’s Pizza<br />www.rigollettospizza.com<br />
  17. 17. Voice of the<br />Business<br />Voice of the<br />Customer<br />Rigoletto‘s Strategic Planning<br />Mission<br />and Vision<br />Rigoletto’s<br />Strategy<br />Operations<br />Strategy<br />Marketing<br />Strategy<br />Financial<br />Strategy<br />
  18. 18. Operations Strategy at Rigoletto’s Pizza <br />QUALITY, FAST, LOW COST AND EXCELLENT SERVICE <br />MISSION<br />COMPETITIVE PRIORITY<br />WARRANTY DELIVERY IN 25 MIN. OR FREE<br />LOWER COST/PRICE THAN COMPETITION<br />QUALITY BY JIT RAW MATERIAL INVENTORY<br />FASTER SERVICE<br />OPERATIONS STRATEGY<br />FLEXIBILITY <br />LINKED COMMUNICATION WITH VENDORS<br />OPERATIONS STRUCTURE<br />UNEXPENSIVE LOCAL MARKETING <br />GPS EQUIPED VEHICLES<br />TRAINING <br /> EMPLOYEE OWN CARS AND SCCOTER<br />SATELLITES COMM. SYSTEM<br />CUSTOMER DRIVEN<br />ENABLING PROCESSES<br />NETWORK SYSTEM<br />
  19. 19. Rigoletto’s Strategic Decisions in Operations<br /> Process<br />and<br />Technology<br />Services<br />Products<br />Human<br />Resources<br />Quality<br />Capacity<br />Sourcing<br />Operating system<br />Facilities<br />
  20. 20. Budget<br />Rigolettos sold over 18,000 pizzas during the first six months of operations an average over of one hundred per day in his only location in Miramar. Rigoletto is budgeting to sell over 40,000 pizzas in the first year of operations and will continue opening new businesses. Investor wanted.<br />
  21. 21. Budget/Forecast<br />Rigolettos prepares forecast for the futures three years by putting together historical information from sales ,market condition, taking into consideration offer and demand in the pizza industry, estimates and financial ratios . <br />Rigolettos breakeven point in units is 65 lg. pizzas/coke per day or $783 a day, or $21,946 per month.<br /> $9,700/1-(6.70/12)=$9,700/1-.5583=.442<br /> $9,700/.442=$21,946 BEP SALES/MONTH.<br />
  22. 22. Budget and Sales Projections <br />SALES PROJECTIONS FOR THREE YEARS.<br />QuarterEstimated Estimated Estimated<br /> 2010 2011 2012<br />Q1$ 160 k $ 190 k $ 220 k<br />Q2$ 170 k $ 200 k $ 230 k<br />Q3$ 180 k $ 210 k $ 240 k<br />Q4 $ 190 k $ 220 k $ 250 k<br />TOTAL $ 700 K $ 820 K $ 940 K<br /> Our projections are base in real expectations taking into consideration our vision ,past performance, industry analysis, break even point analysis, marketing strategy, business strategy and other variables.<br />Sales Budget 2009<br />Quarter Estimated Actual<br /> Q1 $ Close $ Close<br /> Q2 $ 50 k $ 47 k <br /> Q3 $ 150 k $ 149 k<br /> Q4 $ 150 k $ 152 k<br /> Total $ 350 k $ 348 K<br /> Deficit $ 2 k<br /> This sales deficit of $2,000 in our budget was analysis and carefully study by our CEO José and CFO Pablo and we get to the conclusion that we do have Italian blood and we must have to burn and crush our competition.<br />
  23. 23. Break Even Point in Units<br />$12 = Lg. pizza+coke<br />Rigoletto’s Pizza <br />Income Statement<br />For the Month of Feb. 2010<br /> Sales $ 53<br />CGS (material) 16.1<br />Selling(5)/Marketing 7.3 <br />Direct Labor(5) Hourly 6.4<br />Total Variable exp. 29.8<br />Fixed Expenses:<br /> Indirect Labor(Salary) 2 6.0<br /> Rent 2.5<br /> Insurance & Utility 1.2<br />Total Fixed expenses 9.7<br /> Income before tax 13.5<br />Taxes -30% 4.0<br />Net Income $ 9.5<br />29.8k/53k=56%<br />variable cost %<br />$12x56%=$6.7 variable cost per unit.12-6.7=5.3 contribution per unit. <br />Fixed 9,700/5.3=1,830 BEP pizzas per month or 65 pizzas per day(28).<br />
  24. 24. Conclution<br />Rigolettos have an internal control manual that address who will be responsible for the control measures we plan to take. Our success or failure will be determined as fallow, we will compare results to our objectives and vision alone with profit and sales revenues and we will react accordingly. Investors?<br />
  25. 25. REFERENCES<br />Marketing Research Essentials-from;<br />http://homepages.stmartin.edu/fac_staff/ppatterson/marketing_research_essentials.<br /> Términos y condiciones de ventas-From:<br />http://www.ufpi.com/us/es/terminos.htm<br /> Marketing and Sales plan - From:<br />http://orionventuresllc.com/Documents/Marketing%20and%20Sales%20Plan.pdf<br />Business Plan Guide: - From:<br />http://www.planware.org/gsales.htm<br />Plan De Ventas- From:<br />http://www.slideshare.net/enriquehg123/plan-de-ventas<br />Plan de ventas- From:<br />http://www.fonaes.gob.mx/pdf/capacitacion/plan_de_ventas.pdf<br />Plan de negocios- From:<br />http://www.aedlmelilla.es/documentos/ejemplo%20plan%20negocio.pdf<br />Plan de marketing- From:<br />http://www.monografias.com/trabajos66/plan-ventas-empresa-chocolatera/plan<br />Como preparar un plan de ventas-From:<br />http://www.scribd.com/doc/3153189/Como-preparar-un-Plan-de-Ventas<br />

×