HOW TO WRITE A BOOK …
Nothing says “authority” more than a published book.
The word “author” is a prefix to authority! That’s one of many embedded
reasons that people and businesses look up to, respect and engage with a
published author. You are by default a ‘trusted expert’.
Today, with so much hype and the perfectly indecent trolls and hucksters
on the Internet, it’s more important than ever to overcome the skepticism
and trust issues that face you. It doesn’t matter if you are the consummate
professional or have long experience and references from your industry.
Your job of service/product provider has become that much harder.
You need a better way to boost your image, your reputation and trust. You
might be employed by an organization. You may be an independent
consultant, speaker or service professional. Or, you are in transition –
looking to expand within your firm and community, and/or completely
branch out on your own. For example, a financial advisor who has worked
within a brokerage firm for years and is starting his/her own RIA firm.
Adding a leading book to the list of accomplishments and raising the
education and advocate level for you and your clients and prospects will
have a terrific impact if done right.
Either way … an official published book will help you create maximum
authority and leadership, and built quickly. You can be seen as somebody
who gives back by offering it for free - and/or sell it where you speak, write,
consult or show up!
I’m going to break down how you can write a book in a weekend. This is
not a complete course, but it will help you get started. I’m not going to
spend much time on the layout, structure and content areas. I will help you
get started though and please check the resources area for more.
Why people don’t write a book in the first place
The main reason: “it costs too much and it is a lot of work”. (True, a high-profile
book can cost between $300k and $500k + take months. However,
I’m talking about a professional grade starter ebook under 1k.)
Second – “I don’t know what to write, I have never written a book before.”
Finally – “how do I start and how do I market it?”
They give up before even doing the research. Add to this the unknown of
how/where to get it published, all the technical and operational
issues. Yeah, they’ll take that book to the grave with them, and deprive the
world of their amazing experience, skills and talent! (Hint: don’t let that be
Seriously, the strategies and tools for creating a book from nothing to a
published, 80-100 page book is not far away. In fact, you can write it in a
focused weekend, and get it published within a days, and with reviews
MY EXPERIENCE: I have written 3 books for Entrepreneur Press, the last
one out earlier this year. I also published on Kindle. I’ve been where you
are right now. The hardest part back then? Getting over the fact that I’d
never written a book before…and getting down to business! Self-limiting
beliefs. Stupid, really.
Here is how to get the book written this weekend
You don’t need a writing degree or blessings from your English teacher to
get started. In fact, the more you know, the more it might just slow you
down. Get started today – and start simple.
CREATE THE STRUCTURE OF YOUR BOOK
1. Establish and be clear on the goal of the book. Start with the #1 problem
you are trying to solve for the reader. Start brainstorming (but don’t over-analyze)
a catchy title. Make it a short name if possible.
2. Break this main problem and goal into sections. This will turn into chapters
for your book. Begin each chapter with a strong headline and intro. You
want to capture the reader’s attention.
3. Being speaking (record your voice) and creating content around these
sections. Always begin with an overview, background. Much like the story-arch
of movies, with an intriguing beginning, expanding middle and a reveal
in the end. The end of the section should include “takeaways” or action
steps that the reader will get immediate benefit from. Provide resources
and links to your research. TIP: You can save time by using existing tele-seminars
or webinars that has all the content already completed. You
simply organize what you’ve already created into a book. If you are
travelling often, and “don’t have time”, just talk into phone and send to
CREATE THE ACTUAL BOOK:
1. Capture the audio and send to transcription service. Example: rev.com or
2. Get the manuscript together, add a couple of interviews as bonus and send
to proofreader. You can use www.proofreadnow.com
3. Add the catchy title and sub-text, author name from cover designs at
4. Use CreateSpace or BookBaby to upload, set a price or none - and you’ll
have the book completed
MARKET THE BOOK (starter tips):
1. Leverage your local market first, local organizations, chamber of
commerce, local TV, radio and magazines
2. Give away copies to your clients and offer it as a special bonus when
selling, speaking and networking
3. Pursue and get invited to speaking events, give it away at events (link
straight to your shopping cart or Amazon)
4. Contact your professional network and friends to help push the book in
exchange for a copy
5. For every book, say this: “I want to give this to you. It will help you with X so
that Y… As a favor in return, please leave a review on Amazon (link)”
Simple strategies to create a new book for your marketplace. You are on
your way to becoming the ultimate authority in your field.
Prospects, clients and businesses will see you as the go-to person for your
Off you go! You can create or complain…your choice. But, now you have
the strategies and tools to get it done. Do it!
http://www.acx.com/ (turn your book into an audio book –
https://kdp.amazon.com/help?topicId=A37Z49E2DDQPP3 (preparing your
book for publishing Amazon)
http://www.slideshare.net/amyatslideshare/ape-baldacci (how to publish a
book, Guy Kawasaki)
http://www.amazon.com/Jon-Rognerud/e/B001JP0V7C (Jon Rognerud
http://www.copyblogger.com/how-to-publish-kindle-ebook/ (how to write
ebook for kindle)