SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

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Discover the top SEO MYTHS already destroying your website in 2014, the pervasive LIES you've been fed about how to dominate Google, and watch 10 actual LIVE WEBSITE REVIEWS that will change the way you look at your own website performance.

You'll see how you can get fast improvement for your own, not waste time while you save money.

The webinar is presented by sought-after Author and SEO expert Jon Rognerud, Author of the brand New (March 2014) "The Ultimate Guide To Optimizing Your Website" (Entrepreneur/Mcgraw-Hill).

This session will NOT BE RECORDED, so set aside time to join live.

BONUS FOR JOINING TODAY:
We'll give away 5 FREE books to the person with the best question on the live webcast... so think about your questions...and get ready for a content-packed, real-time, fun session, with one of the top experts in the field.

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SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

  1. 1. SEO, LIES & WEBSITE REVIEWS Jon Rognerud @jonrognerud March 2014
  2. 2. AGENDA SEO “Defined” For 2014 8 SEO Lies 10Website Reviews BUT FIRST…
  3. 3. BOOK GIVE AWAY! (FIVE) COLLECTYOUR QUESTIONS. BEST QUESTIONS WIN!
  4. 4. JON ROGNERUD  Author (Entrepreneur/Mcgraw-Hill)  SEO Authority  Chaosmap SearchAgency  Father, Husband  Plays guitar at every party  Cross-fit nut (lost 45 lbs) MOST SOUGHT AFTER SEO EXPERT
  5. 5. WHAT IS SEO? DEFINITION: The Art & Science of tuning web pages and web sites so they show up high in search engine results. (organic / natural) Human and technical context (visual and non-visual) Keywords, Links Entities – people, places, things, events, etc.
  6. 6. SEO IS NOW (2014): Audience & Engagement Is the user delighted? “Search experience optimization” (Usability, User Experience) Answer questions and be relevant Easy to navigate & share Rich, useful Content
  7. 7. SEO “LIES” Jon Rognerud @jonrognerud March 2014
  8. 8. SEO LIES (MYTHS) ADD MORE CONTENT + MORE OFTEN, AND YOU’LL RANK HIGHER
  9. 9. SEO LIES (MYTHS) GETYOUR DESCRIPTIONTAG RIGHT, ANDYOU’LL RANK BETTER
  10. 10. SEO LIES (MYTHS) Having MoreThan One <H1>Tag OnThe Same PageWill LowerYour Ranking.
  11. 11. SEO LIES (MYTHS) Using Google Analytics Or Chrome Is Bad, Because Google Can Spy OnYou.
  12. 12. SEO LIES (MYTHS) Generate an XML sitemap, and you’ll rank higher.
  13. 13. SEO LIES (MYTHS) If you create and run Google Adwords Ads, You’ll Rank Better in SEO.
  14. 14. SEO LIES (MYTHS) If you have a high PageRank, you’ll rank higher (and get more traffic).
  15. 15. SEO LIES (MYTHS) Any backlink (external source) is a good link.
  16. 16. EXAMPLES – “LIVE” Jon Rognerud @jonrognerud March 2014
  17. 17. EXAMPLEWEBSITES  http://www.addresstwo.com/small-business-crm/  http://www.siderean.com/editing-software.htm  http://www.fisglobal.com/EMEA/UK/solution- outsourcedprocessing-bankingutility  https://www.avaloq.com/  https://www.altastreet.com/  http://www.brooksmassage.com/  http://magicalblooms.com/  http://pismobobs.com/  http://www.cleanairlawncarehollywood.com/  http://hermosaautomotive.com/
  18. 18. FORMULA FOR SUCCESS 1.Website / Page Goals 2.Your Perfect Customer 3.Testimonials, Case Studies, Results 4.Traffic & Conversions Strategy Profits Formula
  19. 19. THE BUYING CYCLE Awareness Consideration IntentPurchase Repurchase
  20. 20. NEXT: SPECIAL OFFER
  21. 21. FREECOACHING SESSION: (ONLY FIRST 15 PEOPLE) www.jonrognerud.com/session Value $497.00
  22. 22. BOOK GIVE AWAY! WINNERS ARE BEING SELECTED…
  23. 23. FREECOACHING SESSION: (ONLY FIRST 15 PEOPLE) www.jonrognerud.com/session Value $497.00

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