In the multiscreen world, brands face a challenge of telling their stories in many places at the same time.
Before Vine, Instagram, and YouTube, in the age of mono-screening, TV channels and brands created linear narratives which moved in beats. These narrative beats could be emotional or logical. TV audiences were entertained for 30 minutes with beats of narrative or character, while a brand aimed to create an emotional connection with questions and answers about their products and services.
In the multiscreen world things are rather different. People can interact with your brand on their computer at home or at work, or their iPad or smartphone anywhere, at any time. You need to find ways to tell your story across all these channels.
Whilst brands that don’t adapt to new technologies will suffer, there is an opportunity for brands that can tell their story through video in short beats on multi channels.
Where video's concerned, there's no such thing as mobile. The story isn't about the device being used, but rather the context of the user. As a business, it's context that should drive the content, with YouTube, Instagram and Vine each requiring a specific approach.
In this presentation, you'll learn:
- mobile trends and omniscreening
- how to use short-form videos such as Vine and Instagram
- how to tell stories in short beats to the social audience
- tips to create successful video campaigns
Share your thoughts. How are your using shortform video? How are these new forms affecting video marketing? How are you telling your brand stories across channels?
Find out how your brand can maximise the potential of YouTube, Vine and Instagram video and get better results.
Tweet me at @jon_hurricane or email: firstname.lastname@example.org