Insights into Mobile Telecoms in Africa

INSIGHTS INTO MOBILE TELECOMS IN AFRICA A CURATED STATISTICS, CHARTS, GRAPHS AND OBSERVATIONS PRESENTATION BY @JONHOEHLER AND @ANDREWMCHENRY#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

PRESENTATION DISCLAIMER • This presentation is a collection of mobile and internet data that we have been exposed to over the past twelve months. Some data might be duplicated but from different periods of time. • This presentation’s intention is to provide a collective insight into the Mobile Telecommunications Landscape in Africa based on information that is publicly available. • The views, analysis and commentary in the presentation are purely the thoughts of the presentation contributors using the information at our disposal to draw conclusions and provide insights. • All sources where available have been credited. • Data provided that has no source, or the source of the is unknown will be noted. • Some sources may represent conflicting data so that should be taken into account when reading through and comparing the data provided. Above all please enjoy the presentation and the data, insights and analysis that have been provided. Should you have any questions, queries, comments, suggestions and criticism about the presentation please don’t hesitate to make contact.#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

BEFORE WE BEGIN, A BIG THANK YOU…. We would like to thank everyone who assisted in the preparation of the data and presentation as a whole. A shout out should always go to the actual research houses, mobile players and sources who produced some awesome information about Mobile in Africa that allowed us to create this presentation. Without this data we would not be able to tell our story about the amazing opportunities that exist in the mobile telecoms sector across Africa. A big thank you also goes out to Arthur Goldstuck (MD, World Wide Worx) and Brett St.Clair (Head of Mobile, Google SA) for their invaluable contributions, thoughts and insights which assisted us in preparing this presentation. Andrew and Jon#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

PRESENTATION THEMES GLOBAL PERSPECTIVE BEARER USAGE DATA AFRICAN SUBSCRIBER MOBILE AND FIXED NUMBERS BROADBAND HANDSETS AND REVENUE AND ARPU DEVICES INFORMATION MOBILE ADVERTISING FORECASTS#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

“According to the GSMA, Africa is now the worlds second largest mobile market by connections after Asia, and the fastest growing mobile market in the world.” GSMA AFRICAN OBSERVATORY REPORT (SEPT 2011)#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

Source: http://www.ibm.com/smarterplanet/global/share/19jan2012/mobile_africa/ Date: Jan 2011#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

THE ECONOMIC GROWTH POTENTIAL OF AFRICA According to the GSMA Africa Mobile Observatory 2011 Report: In Africa, mobile penetration will reach 649 million connections in Q4 2011, having first exceeded 50% mobile penetration in 2010. Over the past five years, the number of subscribers across Africa has grown by almost 20% each year and is set to reach more than 735 million by the end of 2012 The mobile ecosystem in Africa currently generated approximately US$56 billion or 3.5% of total GDP, with mobile operators alone contributing US$49 billion. GSMAs report found that there was major untapped potential on the continent with 36% of Africans within the 25 largest African mobile markets currently having no access to mobile Source: The Economist http://www.economist.com/node/21541008 services.#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

LETS START GLOBALLY BEFORE WE LOOK LOCALLY#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

HOW BIG IS THE MOBILE AUDIENCE?Image: peopleareamazing.net/ #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

MOBILE-CELLULAR SUBSCRIPTION PER 100 INHABITANTS 2011*#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

GLOBAL MOBILE-CELLULAR SUBSCRIPTIONS TOTAL AND PER 100 INHABITANTS 2001-2011*#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

GLOBAL MOBILE-CELLULAR SUBSCRIPTIONS TOTAL AND PER 100 INHABITANTS 2001-2011* Source: ITU Statistics http://www.itu.int/ict/statistics#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

MOBILE SUBSCRIBERS and TABLET AND SMARTPHONE USERS vs. OTHER MARKETS Chart via: businessinsider.com (June 2011)#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

GLOBAL CONNECTED DEVICES SHIPMENTS Source: http://techcrunch.com/2011/02/10/meeker-mobile-slides/ Matt Murphy / Mary Meeker – Top Mobile Internet Trends Presentation – 02/10/2011#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

SMARTPHONES SURPASSED FEATURE PHONE SHIPMENTS IN W. EUROPE (Q2:10) / USA (Q1:11) Source: Mary Meeker – Internet Trends Presentation – 18 October 2011#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

GLOBAL SMARTPHONE VS. MOBILE PHONE SUBSCRIBERS, 2011E Source: Mary Meeker – Internet Trends Presentation – 18 October 2011#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

THE DIGITAL DIVIDE (PER CAPITA) Source: Tomi Ahonen (Almanac 2011)#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

NOW LETS LOOK LOCALLY#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

MOBILE CONNECTION AND SUBSCRIBER NUMBERS ACROSS AFRICA#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

TOP 25 AFRICAN MOBILE COUNTRIES AND TOTAL MOBILE CONNECTIONS (2011 YTD) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

BREAKDOWN OF THE MOBILE CONNECTIONS (2011, Q3, MILLION) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011 The top 25 African Mobile countries represent > 91% of the Total African Connections in 2011#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

MOBILE PENETRATION IN THE TOP 25 AFRICAN MOBILE COUNTRIES (2010 Q4, % PENETRATION) In the Top 25 Countries, four countries (Libya, South Africa, Morocco and Tunisia) have penetration rates over 100% highlighting the extensive use of multiple SIMs by mobile users in Africa. A report by Buddecomm estimated that 20-25% of the active connections in both Egypt and South Africa can be attributed to second handsets or SIMs. In DRC, connectivity problems between networks and coverage limitations have also prompted subscribers to use multiple SIM cards to switch between operators. SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

THE TOP 25 AFRICAN MOBILE COUNTRIES MARKET SIZE AND GROWTH RATES BY CONNECTIONS (2010 Q4) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011 Over the past 5 years, every the Top 25 countries have experienced double-digit annual growth in connections with 21 of the 25 countries seeing growth of over 30% CAGR from 2005 to 2010#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

PREPAID AND POSTPAID CONNECTION SHARE FOR THE TOP 25 AFRICAN MOBILE COUNTRIES (Q2, 2011, %) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011 96% of mobile connections in Africa are PREPAID compared to 52% in Europe and 82% in Latin America.#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

TELECOMS REVENUES ACROSS AFRICA (ARPU)#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

"The real challenge for African telecoms operators, then, is not to find increasingly ingenious ways to improve their margins, but rather to find even more ingenious ways to get customers to increase their phone budgets. The only way to do that, is to increase the financial means of customers, putting the ball squarely in the court of economic growth." Arthur Goldstuck – MD, World Wide Worx Forbes - Telcos for Africa: the numbers that matter#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

AVERAGE REVENUE PER USER ON FOUR OF THE MAJOR MOBILE NETWORK OPERATOR GROUPS IN AFRICA Territories in Africa: 5 Subscriber Base: 43.5 Mil ARPU per Month: R55,6 (US$ 6,97*) Source: Sept ’11 Results Territories in Africa: 17 Subscriber Base: 48.4 Mil ARPU per Month: US$7.3 Source: Sept ’11 Results Territories in Africa: 17 Subscriber Base: 111,5 Mil ARPU per Month: US$7.98* Source: Sept ’11 Results * Amount with Rand conversion to Dollars Territories in Africa: 7 included so quoted figure may vary due to Subscriber Base: 17.2 Mil exchange rate NOTE: Other MNO groups were not ARPU per Month: US$4.9* included due to lack of data Source: Sept ’11 Results#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

AVERAGE REVENUE PER USER (ARPU) FOR SELECTED MARKETS (US$, 2007-2011) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011 Revenue Per User is on the decline across the continent due to numerous factors including for example price competition, exchange rate fluctuations and lower purchasing power of mobile subscribers. Fighting for the share of a consumers spend for mobile services has become increasingly more challenging. Value Added Services amongst other things will help to stimulate an increase in ARPU#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

COMPARISON OF THE COST OF MOBILE SERVICES FROM SELECTED AFRICAN COUNTRIES AND SELECTED OECD COUNTRIES (US$ PPP) (PPP = Purchasing Power Parity) (OECD = Organisation for Economic Co-operation and Development) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011 The Cost of Mobile Services across Africa given the purchasing power of subscribers is still extremely high compared to other global markets#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

TOTAL MOBILE REVENUES BY SERVICE FOR SELECTED COUNTRIES (US$ BILLION, 2010) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011 Across Africa, voice services dominate mobile usage and operator revenues. South African and Nigerian voice services represented 85% and 93% of operator revenues respectively in 2010.#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

MOBILE AND FIXED INTERNET ACROSS AFRICA#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

GLOBAL MOBILE DATA STATISTICS 21.1 % By 2015, Nokia Siemens projects that mobile users will use this much of their mobile data on “mobile web/other data”. 400 PB (petabyte) The amount of mobile data traffic per month in the second quarter of 2011. 20 % The amount of mobile data traffic generated by the top 1% of mobile data subscribers. 1.2 BILLION The number of active mobile broadband subscriptions worldwide in 2011. Source: http://royal.pingdom.com/2011/12/07/the-mobile-web-in-numbers/#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

GLOBAL MOBILE WEB BROWSING#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

GLOBAL MOBILE WEB BROWSING The percentage of handsets shipped globally in 2011 that will include some 85 % form of web browser The number of different types and versions of mobile web browsers in use 60 on mobile handsets. Estimate of the number of distinct web-capable mobile device models out 6,500 there. The position of web browsing, behind messaging and apps, in a 3 comparison of share of active smartphone usage. 11.7% The percentage of web users in China that exclusively use a mobile device to access the web. 140 MILLION Number of people that used the Opera Mini browser in October 2011. 86.2 BILLION Number of pages served By Opera Mini 12,7 PETABYTES The amount of operator data that was compressed for Opera Mini users. 6.95 % Mobile’s share of global web browsing stats in November 2011. Gartner predicted that the mobile web will be bigger than the desktop 2013 web by then. 97.17 % Google’s share of all mobile search in November 2011. Source: http://royal.pingdom.com/2011/12/07/the-mobile-web-in-numbers/#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

FIXED (WIRED)-BROADBAND SUBSCRIPTIONS PER 100 INHABITANTS, 2011*#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

FIXED (WIRED)-BROADBAND SUBSCRIPTIONS PER 100 INHABITANTS 2007-2011* Source: ITU Statistics http://www.itu.int/ict/statistics#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

ACTIVE MOBILE-BROADBAND SUBSCRIPTIONS PER 100 INHABITANTS 2007-2011*#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

SNAPSHOT FROM MARCH 2011 MOBILE VS INTERNET USAGE IN AFRICA#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

35% Y/Y GLOBAL MOBILE 3G SUBSCRIBER GROWTH TO 936MM (17% OF ALL MOBILE SUBSCRIBERS), Q2:11 Source: Mary Meeker – Internet Trends Presentation – 18 October 2011#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

2G AND 3G NETWORK PENETRATION IN THE TOP 25 AFRICAN COUNTRIES (Q2, 2011) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011 The diagram above highlights the extent to which the mobile industry has invested in Africa, 8 countries in the Top 25 have deployed extensive GSM networks such that over 90% of the population have mobile coverage. 3G services currently cover 52% of the population in South Africa and are expected to reach 85% of the population by 2013.#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

INCREASING UNDERSEA CABLE INFRUSTRATURE “PROVIDING CONNECTIVITY FOR AFRICA” THE CHALLENGE ENSURING THE CAPACITY FROM THE UNDERSEA CABLES FINDS ITS WAY TO THE AVERAGE MOBILE INTERNET USER#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

Internet Access in SA 2010, World Wide Worx#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

AFRICA, MOBILE AND FIXED BROADBAND CONNECTIONS (2010-2016)#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

ESTIMATED FIXED AND MOBILE BROADBAND PENETRATION IN THE TOP 25 AFRICAN MOBILE COUNTRIES (%) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

THE GROWTH OF MOBILE DATA USAGE BY AFRICAN MOBILE YOUTH According the Mobile Youth 2010 Report South Africa has 27 Million mobile youth owners $1.3 Billion will be spent on data usage by 2012#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

HANDSETS AND DEVICE USAGE ACROSS AFRICA#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

"Feature Phones still dominate African Ecosystem, but with the proliferation of low cost Chinese Smartphones like sub $50 Android devices entering the market at a rapid rate, we will see more African subscriber getting online and taking part in the global economy. This means more m-commerce and more m-advertising. These devices are Africas first rich media connected devices which will be used to drive product sales, cost savings, communications and entertainment for SMEs in Africa” Brett St.Clair Head of Mobile, Google SA#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

GLOBAL SMARTPHONE STATS 5.9 BILLION The estimated number of mobile subscriptions worldwide in 2011. 13 % The smartphone share of all mobile handsets in use worldwide. 78 % The % of worldwide mobile data traffic that is consumed by smartphones. Number of mobile devices sold to end users in 2010, an 1.6 BILLION increase of almost 32% compared to the year before 19 % The percentage of worldwide mobile devices sold that were smartphones 472 MILLION Number of smartphones estimated to be sold worldwide in 2011. 982 MILLION Estimated number of smartphones to be sold in 2015. The number of people worldwide who have a mobile phone but that do not 50 MILLION have electricity at home. In other words, mobile access has further reach than electricity. Source: http://royal.pingdom.com/2011/12/07/the-mobile-web-in-numbers/#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

Infograph by: @Ivanisawesome http://afrographique.tumblr.com#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

RESEARCH AND SURVEY DATA http://www.ourmobileplanet.com/#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

RESEARCH AND SURVEY DATA SOUTH AFRICAN INFOGRAPH MOBILE USAGE SURVEY www.mobileinsights.co.za#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

AFRICA’S POWER MOBILE USERS FEATURE PHONE USER vs SMARTPHONE USER Source: http://www.ibm.com/smarterplanet/global/share/19jan2012/mobile_africa/ Date: Jan 2011#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

SMARTPHONE CONNECTIONS AS PERCENTAGE OF MOBILE CONNECTIONS IN SELECTED AFRICAN COUNTRIES (2009-2014)#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

THE FUTURE COST OF HANDSETS AVERAGE SELLING PRICE (ASP) AND MINIMUM SELLING PRICE (MSP) FOR HANDSETS BY FEATURE SET 2009-2015#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

HUAWEI IDEOS – ANDROID SMARTPHONE FOR AFRICAHUAWEI SMARTPHONEANDROID 2.2 (FROYO) OSFULL TOUCH SCREEN200,000 HANDSETS SHIPPED2,000 ACTIVATIONS PER DAY “ANDROID OS IS THE FASTING GROWING OS PLATFORM ON THE INMOBI MOBILE ADVERTISING NETWORK IN KENYA (MARCH 2011)” SUBSIDIZED COST: KS 8,499 or $95.00#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

HUAWEI IDEOS – ANDROID SMARTPHONE FOR AFRICA#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

TIGO GHANA – FACEBOOK PHONE BY MI-FONE PHONE FEATURES INCLUDE: Camera Qwerty keypad Email access Fm radio Memory Card slot Java Big 2inch screen 64 Midi Ringtone / MP3 PACKAGE INCLUDE: 2Ghc airtime and 1GB of data for 30 days. RETAIL PRIZE: Ghc49.99 (± US$ 32)#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

MI-FONE, A PHONE FOR AFRICA!#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

VODACOM SA HANDSETS (SEPT ‘2011) IPHONE, BLACKBERRY AND ANDROID DEVICES ON THE NETWORK Source: Mybroadband http://mybroadband.co.za/news/cellular/39797-smartphone-war-latest-vodacom-stats.html#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

THE IMPACT OF OPERA MINI BROWSER IN AFRICA THE STATE OF THE MOBILE WEB REPORTS JUNE 2011#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

OPERA MINI AFRICA SNAPSHOT SPOTLIGHT ON AFRICA • The top 10 countries using the Opera Mini browser in this region are Nigeria, South Africa, Kenya, Ghana, Sudan, Zimbabwe, Tanzania, Ethiopia, Zambia and Morocco. • Some numbers: • From June 2010 to June 2011, page views in the top 10 countries of Africa increased by 187%, unique users increased by 184% and data transferred increased by 199%. • Growth rates in Africa: Zimbabwe and Morocco lead the top 10 countries of the region in terms of page view growth (4964.8 % and 1598.4 %, respectively). • Zimbabwe and Ethiopia lead the top 10 countries of the region in growth of unique users (4483.3 % and 989.5 %, respectively). • Zimbabwe and Morocco lead the top 10 countries of the region in growth of data transferred (3449.7 % and 1385.9 %, respectively). • Zimbabwe leads the top 10 countries of the region in page views per user, with each user browsing 713 pages on average each month. • Among the countries of Africa, the most popular sites include Facebook, Google, YouTube, Yahoo and Wikipedia. • We looked at the top 10 handsets used in each of the top 10 African countries. Out of the 100 total handsets listed, 89 of them were Nokia, 7 of them were Samsung, 1 was a Sony Ericsson, 1 was an Alcatel, 1 was an Apple and 1 was an LG.#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

OPERA MINI AFRICA SNAPSHOT TOP VIEWED SITES VIA OPERA MINI BROWSER COUNTRY RANKING RANK WAP SITE SOUTH NIGERIA EGYPT KENYA GHANA SUDAN ZIMBABWE TANZANIA ETHIOPIA ZAMBIA MOROCCO AFRICA 1 facebook.com 1 1 2 1 1 2 1 1 2 1 2 2 google.com 2 2 1 2 2 1 2 2 1 2 1 3 youtube.com 10 5 3 4 5 3 4 5 4 6 3 4 wikipedia.org 7 4 10 3 4 - 3 4 6 4 8 5 yahoo.com 3 - - 5 3 - 5 3 3 5 - 6 my.opera.com 8 7 9 10 8 6 7 8 7 7 7 7 bbc.co.uk 5 - - - - 5 6 6 5 3 - 8 waptrick.com - - - 7 6 - - 7 - 8 - 9 twitter.com - 8 - 8 - - 9 10 - 9 - 10 dictionary.com - 9 - 9 10 - - 9 10 10 - 11 goal.com 6 - - - 7 - - - - - - 12 live.com - - - - - 9 - - - - 4 13 getjar.com - - - - - 7 - - 8 - - 14 mxit.com - 3 - - - - - - - - - 15 e-okul.meb.gov.tr - - 4 - - - - - - - - 16 tubidy.mobi - - - - - 4 - - - - - 17 vanguardngr.com 4 - - - - - - - - - - 18 kooora.com - - - - - - - - - - 5 19 milliyet.com.tr - - 5 - - - - - - - - 20 bing.com - - 6 - - - - - - - - SOURCE: OPERA MINI STATE OF THE MOBILE WEB REPORT | WEBSITE: http://www.opera.com/smw/ DATE: JUNE 2011#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

OPERA MINI AFRICA SNAPSHOT TOP HANDSETS USING THE OPERA MINI BROWSER COUNTRY RANKING RANK HANDSETS SOUTH NIGERIA EGYPT KENYA GHANA SUDAN ZIMBABWE TANZANIA ETHIOPIA ZAMBIA MOROCCO AFRICA 1 Nokia 5130 XpressMusic 2 1 2 2 4 2 1 1 2 3 2 2 Nokia 2700c 1 2 3 3 1 1 2 2 1 4 6 3 Nokia 2330c 8 3 7 1 2 5 3 3 6 2 4 Nokia 2690 4 7 8 4 7 7 4 4 8 5 Nokia C3 9 4 1 7 6 9 10 10 1 6 Nokia 6300 6 8 4 8 6 3 6 10 7 Nokia 2730c 4 6 6 5 7 8 Samsung SGH-E250 10 4 1 9 Samsung SGH-E250i 5 5 7 10 Nokia 3110c 5 8 5 11 Nokia X2 9 5 4 12 Nokia 6303i Classic 9 7 3 13 Nokia N70 3 8 10 9 14 Nokia N72 7 3 15 Nokia 2680s 9 7 9 16 Nokia X2.01 3 17 Nokia 1680c 5 18 Nokia 2630 5 19 Nokia N73 8 8 20 Sony Ericsson K750i 5 SOURCE: OPERA MINI STATE OF THE MOBILE WEB REPORT | WEBSITE: http://www.opera.com/smw/ DATE: JUNE 2011#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

OPERA MINI AFRICA SNAPSHOT KEY OBSERVATIONS THE MOBILE WEB SITES THAT MOBILE THE MOST POPULAR HANDSETS OPERATORS SHOULD ALIGN WITH TO ACCORDING TO OPERA MINI DRIVE MOBILE DATA USAGE SOCIAL NEWS AND SEARCH MEDIA UTILITY#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

COST EFFECTIVE DATA BROWSING VIA OPERA MINI BROWSER Through its data compression technology, browsing via the Opera Mini browser allows for a cost effective browsing experience for a mobile subscriber. In price sensitive markets across Africa, the Opera Mini Browser is providing users with a great user experience as well as data cost savings.#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

SOCIAL MEDIA VIA OPERA MINI Page Views#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

Facebook Intern Paul Butler was interested in the locations of friendships, so he decided to create a visualization of Facebook connections around the globe. KEY OBSERVATIONS FOR AFRICA: TRAFFIC CENTERED AROUND MAJOR CITIES MAJOR TRAFFIC COUNTRIES INCLUDED SOUTH AFRICA KENYA, NIGERIA, GHANA AND EGYPT NEXT STEP: INCREASE TRAFFIC TO ZAMBIA, ZIMBABWE, ANGOLA, GABON, SENEGAL Source: Facebook | Website: http://tinyurl.com/facebookdatamap#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

THE FORECASTS ON THE GROWTH OF MOBILE SERVICES IN AFRICA#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

GLOBAL MOBILE CONNECTIONS BY REGION (Millions) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011 “By Sept 2011, Africa contributed 11% (620 Mil) of all global mobile connections, growing to a projected 12% (910 Million) in 2015”#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

TOTAL AFRICAN MOBILE CONNECTIONS AND PENETRATION RATE FORECASTS (MILLION, % PENETRATION) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

MESSAGING USERS IN AFRICA (2009-2014)#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

MOBILE BROABAND CONNECTIONS IN AFRICA (FORECASTS) With the growth predicted for Mobile Broadband, Cisco estimates that by 2015, sub-Saharan Africa will have more people with mobile access than with access to electricity at home. SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

MOBILE VALUE ADDED SERVICES REVENUE IN AFRICA 2008 - 2014 FACT: MOBILE SUBSCRIBERS IN AFRICA ARE BECOMING MORE AWARE OF WHAT THEIR MOBILE DEVICES CAN DO! AS MORE VALUE ADDED SERVICES (SMS, MMS, WAP ETC) BECOME AVAILABLE, SUBSCRIBERS WILL ENGAGE & INCREASE Source: Informa Telecoms and Media#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

MOBILE ADVERTISING ACROSS AFRICA#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

INMOBI MOBILE ADVERTISING NETWORK#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

BUZZ CITY MOBILE ADVERTISING NETWORK Source: The Buzz City Report (October 2011) http://www.buzzcity.com/l/reports/The-BuzzCity-Report-Oct2011.pdf#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

GOOGLE ADMOB MOBILE ADVERTISING NETWORK#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

INFO SNAPSHOTS AND CASE STUDIES FROM TERRITORIES ACROSS AFRICA#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

Source: http://www.ihub.co.ke/blog/2011/09/mobile-broadband-in-kenya/#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

Source: http://www.ihub.co.ke/blog/2012/01/mobile-technology-in-tanzania/#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

Source: http://www.ihub.co.ke/blog/2011/10/mobile-technology-in-uganda/#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

SOUTH AFRICAN BROADBAND MARKET VODACOM 4.1 million smartphones (Sept ’11) MTN 2.6 Million smartphones (June ’11) CELL C Unconfirmed (Estimated: 400,000) 8TA Unconfirmed (Estimated: < 5,000) http://mybroadband.co.za/news/broadband/38927-sas-broadband-battle-latest-figures.html#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

Internet Access in SA 2010, World Wide Worx#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

CURRENT AND INTENDED USAGE OF SOCIAL MEDIA AND INTERNET ON THE PHONE IN SOUTH AFRICA Source: Mobility 2011, World Wide Worx#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

AFRICA - MOBILE GOVERNMENT READINESS INDEX#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

AFRICA - EXAMPLES OF MOBILE GOVERNMENT PROJECTS#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

AFRICA’S BEST MOBILE MONEY CASE STUDY PRODUCT PENETRATION REVENUE GENERATION • 82.4 % of Safaricoms Customer Base • M-PESA Revenue up 49.3% to Kshs.7.9 bn • M-PESA Customer Case: 14,9 million • Kshs. 314 bn ($3.15bn) worth of transactions • Over 32,000 agents moved between April-September 2011 Source: Safaricom Half Year Results, Nov 2011 http://tinyurl.com/cvxbfwb#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

AFRICA’S MOST POPULAR IM CHAT PLATFORM OVERVIEW: MXit offers free mobile internet based instant messaging, allowing users to send and receive one-on-one text and multimedia messages to and from other users and talk in chat rooms. MXit operates across 128 countries 128 (Including: Malaysia, Kenya, India, Indonesia, UK, US, Nigeria, Brazil, France, Germany, 44 MILLION MXit’s Global User Base MXit users currently send 22-billion 22 BILLION messages a month An average MXit user spends 45 hours 45 HOURS month on the service MXit is available on the major Mobile PLATFORMS platforms: Android, iOS, Java ME, BlackBerry OS and Windows Mobile Daily Activations: Estimated 45k to 50k 50,000 new registered user accounts per day#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

By 2013, mobile phones will overtake PC’s as the most common web access device worldwide (Source: Merrill Lynch)#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

For further information and insights into Mobile Telecoms in Africa, feel free to make contact: JONATHAN HOEHLER ANDREW McHENRY EMAIL: Jonathan@starfishmobile.com EMAIL: andrewmchenry65@gmail.com TWITTER: @JonHoehler TWITTER: @andrewmchenry SKYPE: jonhoehler SKYPE: andrewmchenry1 MOBILE: +27 (0) 83 712 2534 MOBILE: +27 (0) 78 613 7090 BLOG: jonhoehler.posterous.com#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

" Hoehler and McHenry are shaping up to be a legendary team. They are among a rare breed of observers who not only have an implicit understanding of the key numbers, but are able to give them a context that makes them meaningful.” Arthur Goldstuck MD, World Wide Worx#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

"Jonathan Hoehler and Andrew McHenry are two of the worlds leading African Mobile and Telecoms experts who have joined forces to resolve a major problem with the Mobile Research in Africa which is very fragmented and has varying degrees of accuracy. They have done a phenomenal job to consolidate the information and provide real insight into worlds fastest growing Mobile sector” Brett St.Clair Head of Mobile, Google SA#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

PRESENTATION COLLABORATORS Jonathan Hoehler With almost 8 years of experience in the mobile telecoms space in Africa with Starfish Mobile International Inc, Jonathan has been exposed to many the possibilities that are present in mobile telecoms in Africa. Having started at Starfish Mobile in early 2004, Jonathan has moved from the mobile content department through to the position of Head of Operations in 2006. In 2008, Jonathan was appointed to the position of Chief Technical officer of Starfish Mobile International. Now in 2011 with the added role of business development at Starfish Mobile, Jonathan is exploring new business and revenue generating opportunities across the African Continent. With in-country experience in Nigeria, Ghana, Uganda, Tanzania, and Congo DRC to name but a few, Jonathan and the Starfish Mobile team are uniquely positioned to execute the opportunities in the continent that range from traditional SMS Mobile Marketing and Content Services through to mobile portals, applications, ecosystems, and advertising. Andrew McHENRY Former Head of Mobile and Content for GARMAP, with the overall responsibility of running the Garmap Mobile and Content departments. Having started in March 2008 we have grown our Garmap for Mobile Navigation install base from only a few thousand to 150+ in South Africa only. Prior to joining Garmap I was employed for five years working at Leaf International Communication, having spent two years heading up Leaf’s African expansion, selling to mobile operators and partners in sub-Saharan African. Before I took on the African expansion role I was Leaf’s executive account manager on the MTN account looking after the http://www.mtnloaded.co.za portal, at time it was the largest mobile portal in Africa with over one million subscribers. With twenty years experience in the information technology industry, spanning software, hardware and custom application development. Having held positions of sales and marketing manager for Packard Bell NEC South Africa, and spearheaded the launching of NEC Direct. Before joining NEC I was a founding member of Aqua Online with the position marketing manager. With overall experience within the ITC industry including international expertise, having spent nine years in North America and two years in Europe holding various management positions in channel sales, corporate sales, telesales and product management.#MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011

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Insights into Mobile Telecoms in Africa

by Jon Hoehler on Jan 23, 2012

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Insights into Mobile Telecoms in Africa — Presentation Transcript