Telling Your Story : The Art of Personal Branding 21 st Century You Jonathan Blank January 2008

Table of Contents Building Relationships The Art of Storytelling Communications Overview

Cut Through The Clutter

Non-Verbals Say A Lot Non-verbals (tone, body language, visual cues) make up 92% of the message you deliver. Source: Albert Mehrabian; Silent Messages; Chapman University Press, 1971

Non-verbals (tone, body language, visual cues) make up 92% of the message you deliver.

Communications Is a Dialogue A Communication Communications

Let Us March “ In classical times when Cicero had finished speaking, the people said, ‘How well he spoke,’ but when Demosthenes had finished speaking, they said, ‘Let us march.’” Adlai Stevenson

“ In classical times when Cicero had finished speaking, the people said, ‘How well he spoke,’ but when Demosthenes had finished speaking, they said, ‘Let us march.’”

The Key is Active Listening “ Harry was always a bad listener”

Contents Building Relationships The Art of Storytelling Communications Overview

Stories Say A Lot About A Person The “How We Met” Story The “Where I Was When the Berlin Wall Fell Story The “Why I Prefer Dogs over Cats” Story The “My Crazy Parent” Story The “I Should Be on American Idol” Story The “Why I Do What I Do” Story IDENTITY

Storytelling Protagonist Inciting Incident Barriers Resolution Concise but colorful Told in the language of the audience Not predictable Engages the emotions Contains truth Infused with meaning Act I Act II Act III

Concise but colorful

Told in the language of the audience

Not predictable

Engages the emotions

Contains truth

Infused with meaning

The Power of One Good Story Let Us March

Contents Building Relationships The Art of Storytelling Communications Overview

Turning A Story Into Friends and Profits Tools: (Professional and Personal) Storyboard – Protagonist, Inciting Incident, Barriers, Resolution 30 Second Pitch – Concise Oral Communication Personal Annual Report – Takes place of Resume Blog – All “experts” should have one Create a Community and Let Us March

Tools: (Professional and Personal)

Storyboard – Protagonist, Inciting Incident, Barriers, Resolution

30 Second Pitch – Concise Oral Communication

Personal Annual Report – Takes place of Resume

Blog – All “experts” should have one

Exercise – Tell Your Story Click Here for Video Steve Jobs’ Stanford Graduation Speech is one of the best examples of using a personal story to move people (Write down the three acts of his life)

Jonathan Blank [email_address] 314-484-0256 21 st Century You