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Telling Your Story :   The Art of Personal Branding 21 st  Century You Jonathan Blank January 2008
Table of Contents  Building Relationships The Art of Storytelling Communications Overview
Cut Through The Clutter
Non-Verbals Say A Lot <ul><li>Non-verbals (tone, body language, visual cues) make up  92%  of the message you deliver. </l...
Communications Is a Dialogue A Communication Communications
Let Us March <ul><li>“ In classical times when Cicero had finished speaking, the people said, ‘How well he spoke,’ but whe...
The Key is Active Listening “ Harry was always a bad listener”
Contents Building Relationships The Art of Storytelling Communications Overview
Stories Say A Lot About A Person The   “How We Met”   Story The  “Where I Was When the Berlin Wall Fell  Story The  “Why I...
Storytelling Protagonist Inciting Incident Barriers Resolution <ul><li>Concise but colorful </li></ul><ul><li>Told in the ...
The Power of One Good Story Let Us March
Contents Building Relationships The Art of Storytelling Communications Overview
Turning A Story Into Friends and Profits <ul><li>Tools:  (Professional and Personal) </li></ul><ul><li>Storyboard  – Prota...
Exercise – Tell Your Story Click Here for Video Steve Jobs’ Stanford Graduation Speech is one of the best examples of usin...
Jonathan Blank [email_address] 314-484-0256 21 st  Century You
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Tell Your Story

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"Tell Your Story," presented by 21st Century You, explains the importance of effective communications and personal branding.

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  • Transcript of "Tell Your Story"

    1. 1. Telling Your Story : The Art of Personal Branding 21 st Century You Jonathan Blank January 2008
    2. 2. Table of Contents Building Relationships The Art of Storytelling Communications Overview
    3. 3. Cut Through The Clutter
    4. 4. Non-Verbals Say A Lot <ul><li>Non-verbals (tone, body language, visual cues) make up 92% of the message you deliver. </li></ul>Source: Albert Mehrabian; Silent Messages; Chapman University Press, 1971
    5. 5. Communications Is a Dialogue A Communication Communications
    6. 6. Let Us March <ul><li>“ In classical times when Cicero had finished speaking, the people said, ‘How well he spoke,’ but when Demosthenes had finished speaking, they said, ‘Let us march.’” </li></ul>Adlai Stevenson
    7. 7. The Key is Active Listening “ Harry was always a bad listener”
    8. 8. Contents Building Relationships The Art of Storytelling Communications Overview
    9. 9. Stories Say A Lot About A Person The “How We Met” Story The “Where I Was When the Berlin Wall Fell Story The “Why I Prefer Dogs over Cats” Story The “My Crazy Parent” Story The “I Should Be on American Idol” Story The “Why I Do What I Do” Story IDENTITY
    10. 10. Storytelling Protagonist Inciting Incident Barriers Resolution <ul><li>Concise but colorful </li></ul><ul><li>Told in the language of the audience </li></ul><ul><li>Not predictable </li></ul><ul><li>Engages the emotions </li></ul><ul><li>Contains truth </li></ul><ul><li>Infused with meaning </li></ul>Act I Act II Act III
    11. 11. The Power of One Good Story Let Us March
    12. 12. Contents Building Relationships The Art of Storytelling Communications Overview
    13. 13. Turning A Story Into Friends and Profits <ul><li>Tools: (Professional and Personal) </li></ul><ul><li>Storyboard – Protagonist, Inciting Incident, Barriers, Resolution </li></ul><ul><li>30 Second Pitch – Concise Oral Communication </li></ul><ul><li>Personal Annual Report – Takes place of Resume </li></ul><ul><li>Blog – All “experts” should have one </li></ul>Create a Community and Let Us March
    14. 14. Exercise – Tell Your Story Click Here for Video Steve Jobs’ Stanford Graduation Speech is one of the best examples of using a personal story to move people (Write down the three acts of his life)
    15. 15. Jonathan Blank [email_address] 314-484-0256 21 st Century You

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