http://www.MakeEveryDayAPayDay.com http://www.FreelanceUnleashed.com When you've selected a niche, what happens next. How to build a six figure consulting business in 90 days or less. John Logar from Make Every Day A Pay Day Chris Green from Freelance Unleashed

1. © Chris Green & John Logar 2013

2. www.FreelanceUnleashed .com & www.MakeEveryDayAPayDay.com
Action Steps
• Select a Niche
• Do the research
• What services are you delivering?
• Build a list
• Contact the industry association
• Connection points
• Strategy plan including income projection
© John Logar 2013

3. © John Logar 2013 www.MakeEveryDayAPayDay.com
Research
• Market competition check websites
• Market trend up or down event effected
• Are there 50 Plus players in the market
• Is their a high value niche within the niche
• Marketing activity, Advertising, Tradeshow, Brochures
,catalogues, events, Direct Mail, Sales Teams, Above
the line marketing activities, sponsorship, supplier
advertising support
• Average sale for the market
• Contact someone you know who may know someone
in this niche and get them to introduce you for a Q&A
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4. © John Logar 2013
What can you do to help this niche?
• Based on your research and what you have learned
about the niche?
• What would your recommendations be in terms of
your services and strategies?
• Do you see any gaps or opportunities in their market
that don’t look like they are being explored or
implemented properly?
• How is this going to help them achieve their
objectives?
• What do you think are the most important things that
they need to do to improve their marketing online?
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5. © John Logar 2013
What is our approach
• Build a list
• Create an eye opening relevant report
• Phone mail phone strategy
• Visit industry event for networking
opportunities
• LinkedIn connection through question strategy
• Contact the President and Interview them
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6. © John Logar 2013
Create your plan
• Write out your plan of engagement
• Who are you targeting
• What is their average sale figure
• What is your average targeted sales figure for this
market
• List your approach
• List your sales process and sales cycle and time frame
expectations
• How many people are you targeting
• How many do you want to bring on board
• What is your expected target revenue
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7. www.MakeEveryDayAPayDay.com© John Logar 2013

8. © John Logar 2013
Set up your activity board
Prospect Contact Made Consultation Offer New Client
$ Value
Bob Bobson
Prime Inc.
LinkedIn Yes $3K p/m
$36K
3K
Alan Alanson
Secondary Inc.
Phone Mail
Phone
Yes 7K
Sue Susanson
Third Inc.
Event Meeting
Pepper Pots
Fourth Inc.
Event Meeting Yes $5K p/m
60K
5K
Chuck Charlson
Fifth Inc.
Phone Mail
Phone
Marky Mark
Sixth Inc
Trade Show Yes 10 K
Honey Bee
Seventh Inc
Network
Breakfast
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9. © John Logar 2013
Strategy 1 Phone Mail Phone
1. Create a 4 – 7 page niche report
2. Call prospects and ask them permission to send
it and permission to follow up for feedback
3. Follow up build rapport
4. Offer a consultation
5. Do the pre consultation questionnaire
6. Develop an implementation plan with your
recommendations and offer
7. Invite them on board
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10. © John Logar 2013
Strategy 2 Social Media
1. Select search for groups on Twitter & LinkedIn
2. Find an open industry specific group
3. Search out directors and owners in the group
4. Send an invitation to connect
5. When they accept
6. Ask a relevant industry related marketing question
7. When they respond thank them and ask them permission
to call them and clarify?
8. Add value in your conversation send a report as a thank
you share some ideas strategies tactics
9. Offer a strategic focus session
10. Follow your sales process
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11. © John Logar 2013
Strategy 3 Attend an Industry Event
1. Identify industry events
2. Lunches, Breakfasts, Dinners Courses and Seminars,
Conferences, tradeshows
3. Get an invite or just book if they allow non members
4. Dress appropriately, first impressions count prepare your
pitch and how you’re going to connect with people. Make
sure you have plenty of business cards
5. Set a goal as to how many people you want to connect
with
6. Find a centre of influence and get them to introduce you
around
7. Offer to set up a meeting or offer a free strategic focus
session
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12. www.MakeEveryDayAPayDay.com© John Logar 2013
If you’d like to build a six figure
consulting business in 90 days or less visit
www.MakEveryDayAPayDay.com
If you have a question for John Logar or would like to interview him for your
podcast or have him speak to your group or organisation email him at
john@makeeverydayapayday.com