What do markets and customers need? What can / should we build? What’s working and not working? Product Management Processes JohnGibbon.com

Agile Product Management Define: Biz Case - Market Intelligence, Feedback Design: Product Requirements Development: Support Develop; Refine Requirements Deploy: Launch, Marketing, Support Sales, Feedback / Monitoring Feedback Market

Define: Biz Case - Market Intelligence, Feedback

Design: Product Requirements

Development: Support Develop; Refine Requirements

Deploy: Launch, Marketing, Support Sales, Feedback / Monitoring

Product Management and Product Development Processes and Documents

Biz Case: Value Proposition

Where and Why: Longer Business Case or MRD

Use Case Diagram: Functional Requirements Describing System from User Perspective member Photo Sharing Site upload organize view friend administrator What: Use Case Focused Product Requirements

Upload Photo Share? Shares Photo w/ Group UML Activity Use Case Diagram UML (Unified Modeling Language) provides a variety of different diagram types to describe a software system: use case diagram, activity diagram, collaboration diagrams, etc. Member Photo Site

Use Case Functional Requirements Documentation Use Case Name Goal / Summary Actors Preconditions Triggers Basic Course of Events Alternative Paths Postconditions Business rules

Use Case Name

Goal / Summary

Actors

Preconditions

Triggers

Basic Course of Events

Alternative Paths

Postconditions

Business rules

What: Use Case Focused Product Requirements PRD (Product Requirements Document): Uses Cases and More ! Description of Actors or Users Series of Use Cases: General to Specific Non-Functional Product Requirements: Scalability, Security, Reliability, Availability, Installation, etc . Or Interactive Prototypes!

PRD (Product Requirements Document):

Uses Cases and More !

Description of Actors or Users

Series of Use Cases: General to Specific

Non-Functional Product Requirements: Scalability, Security, Reliability, Availability, Installation, etc .

Which features? Which processes? For Features listen to: clients, customer usage analytics, internal stakeholders, competitors, industry experts For Processes it depends on: type of market, type of product, target reader of documents, company stage, size, and structure