Product Management

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Product Management Processes

What do markets and customers need?

What can / should we build?

What’s working and not working?

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  • 4/3/08 Stanford Continuing Studies: Bus100 - Building Software Products
  • Product Management

    1. 1. What do markets and customers need? What can / should we build? What’s working and not working? Product Management Processes JohnGibbon.com
    2. 2. Agile Product Management <ul><ul><li>Define: Biz Case - Market Intelligence, Feedback </li></ul></ul><ul><ul><li>Design: Product Requirements </li></ul></ul><ul><ul><li>Development: Support Develop; Refine Requirements </li></ul></ul><ul><ul><li>Deploy: Launch, Marketing, Support Sales, Feedback / Monitoring </li></ul></ul>Feedback Market
    3. 3. Product Management and Product Development Processes and Documents
    4. 4. Biz Case: Value Proposition
    5. 5. Where and Why: Longer Business Case or MRD
    6. 6. Use Case Diagram: Functional Requirements Describing System from User Perspective member Photo Sharing Site upload organize view friend administrator What: Use Case Focused Product Requirements
    7. 7. Upload Photo Share? Shares Photo w/ Group UML Activity Use Case Diagram UML (Unified Modeling Language) provides a variety of different diagram types to describe a software system: use case diagram, activity diagram, collaboration diagrams, etc. Member Photo Site
    8. 8. Use Case Functional Requirements Documentation <ul><ul><li>Use Case Name </li></ul></ul><ul><ul><li>Goal / Summary </li></ul></ul><ul><ul><li>Actors </li></ul></ul><ul><ul><li>Preconditions </li></ul></ul><ul><ul><li>Triggers </li></ul></ul><ul><ul><li>Basic Course of Events </li></ul></ul><ul><ul><li>Alternative Paths </li></ul></ul><ul><ul><li>Postconditions </li></ul></ul><ul><ul><li>Business rules </li></ul></ul>
    9. 9. What: Use Case Focused Product Requirements <ul><li>PRD (Product Requirements Document): </li></ul><ul><li>Uses Cases and More ! </li></ul><ul><ul><ul><li>Description of Actors or Users </li></ul></ul></ul><ul><ul><ul><li>Series of Use Cases: General to Specific </li></ul></ul></ul><ul><ul><ul><li>Non-Functional Product Requirements: Scalability, Security, Reliability, Availability, Installation, etc . </li></ul></ul></ul>Or Interactive Prototypes!
    10. 10. Which features? Which processes? For Features listen to: clients, customer usage analytics, internal stakeholders, competitors, industry experts For Processes it depends on: type of market, type of product, target reader of documents, company stage, size, and structure

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