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Product Management
Product Management
Product Management
Product Management
Product Management
Product Management
Product Management
Product Management
Product Management
Product Management
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Product Management

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Product Management Processes …

Product Management Processes

What do markets and customers need?

What can / should we build?

What’s working and not working?

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  • 4/3/08 Stanford Continuing Studies: Bus100 - Building Software Products
  • Transcript

    • 1. What do markets and customers need? What can / should we build? What’s working and not working? Product Management Processes JohnGibbon.com
    • 2. Agile Product Management
        • Define: Biz Case - Market Intelligence, Feedback
        • Design: Product Requirements
        • Development: Support Develop; Refine Requirements
        • Deploy: Launch, Marketing, Support Sales, Feedback / Monitoring
      Feedback Market
    • 3. Product Management and Product Development Processes and Documents
    • 4. Biz Case: Value Proposition
    • 5. Where and Why: Longer Business Case or MRD
    • 6. Use Case Diagram: Functional Requirements Describing System from User Perspective member Photo Sharing Site upload organize view friend administrator What: Use Case Focused Product Requirements
    • 7. Upload Photo Share? Shares Photo w/ Group UML Activity Use Case Diagram UML (Unified Modeling Language) provides a variety of different diagram types to describe a software system: use case diagram, activity diagram, collaboration diagrams, etc. Member Photo Site
    • 8. Use Case Functional Requirements Documentation
        • Use Case Name
        • Goal / Summary
        • Actors
        • Preconditions
        • Triggers
        • Basic Course of Events
        • Alternative Paths
        • Postconditions
        • Business rules
    • 9. What: Use Case Focused Product Requirements
      • PRD (Product Requirements Document):
      • Uses Cases and More !
          • Description of Actors or Users
          • Series of Use Cases: General to Specific
          • Non-Functional Product Requirements: Scalability, Security, Reliability, Availability, Installation, etc .
      Or Interactive Prototypes!
    • 10. Which features? Which processes? For Features listen to: clients, customer usage analytics, internal stakeholders, competitors, industry experts For Processes it depends on: type of market, type of product, target reader of documents, company stage, size, and structure

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