SlideShare a Scribd company logo
1 of 12
What should we build? What trade-offs should we consider? Company or Product Portfolio Strategy JohnGibbon.com
[object Object],[object Object],[object Object],Company or Product Portfolio Strategy
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
But rarely do we play on green fields ..  …
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],And you can use some of the following frameworks to help you:
The Boston Consulting Group’s Growth-Share Matrix Accelerate a Few Divest Most Liquidate Harvest Invest 20%- 18%- 16%- 14%- 12%- 10%- 8%- 6%- 4%- 2%- 0 Market Growth Rate 10x  4x  2x 1.5x  1x  Relative Market Share .5x  .4x  .3x .2x .1x  Dogs 8 7 3 ? Question marks ? ? 2 1 Cash cows 6 Stars 5 4
Ansoff Matrix:  Product Strategy Market Penetration Product  Development Market Development Diversification Current Products Future Products Current  Markets Future  Markets

More Related Content

What's hot

Agile Product Management Basics
Agile Product Management BasicsAgile Product Management Basics
Agile Product Management BasicsRich Mironov
 
MET Breaking into Product Management
MET Breaking into Product Management MET Breaking into Product Management
MET Breaking into Product Management UCBerkeleyMETManagem
 
The Future of Product Management
The Future of Product ManagementThe Future of Product Management
The Future of Product ManagementJeremy Horn
 
Product management foundations
Product management foundationsProduct management foundations
Product management foundationsPooja T R
 
Good article for product manager product management
Good article for product manager product managementGood article for product manager product management
Good article for product manager product managementRahulABC
 
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly ExplainedBrainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly ExplainedBrainmates Pty Limited
 
Agile2016: Intro to Agile Product Management
Agile2016: Intro to Agile Product ManagementAgile2016: Intro to Agile Product Management
Agile2016: Intro to Agile Product ManagementRich Mironov
 
Build Better Products | Jeremy Bell
Build Better Products | Jeremy BellBuild Better Products | Jeremy Bell
Build Better Products | Jeremy BellProduct Tank Toronto
 
SVPMA: Charting a Career Path to Dream Product Management Job
SVPMA: Charting a Career Path to Dream Product Management JobSVPMA: Charting a Career Path to Dream Product Management Job
SVPMA: Charting a Career Path to Dream Product Management JobSVPMA
 
Product Management 101: #1 How To Create Products Customer Love.
Product Management 101: #1 How To Create Products Customer Love.Product Management 101: #1 How To Create Products Customer Love.
Product Management 101: #1 How To Create Products Customer Love.Jean-Yves SIMON
 
The Product Management X-Factor: How to be a Rock Star Product Manager
The Product Management X-Factor: How to be a Rock Star Product ManagerThe Product Management X-Factor: How to be a Rock Star Product Manager
The Product Management X-Factor: How to be a Rock Star Product ManagerPaul Young
 
What is a Product Manager? by Datank.ai's Product Manager
What is a Product Manager? by Datank.ai's Product ManagerWhat is a Product Manager? by Datank.ai's Product Manager
What is a Product Manager? by Datank.ai's Product ManagerProduct School
 
Succesful Product Strategy | Moe Ali | ProductTank Toronto
Succesful Product Strategy | Moe Ali | ProductTank TorontoSuccesful Product Strategy | Moe Ali | ProductTank Toronto
Succesful Product Strategy | Moe Ali | ProductTank TorontoProduct Tank Toronto
 
The role of a product manager
The role of a product managerThe role of a product manager
The role of a product managerDan Tuhoarca
 
The Product Manager
The Product ManagerThe Product Manager
The Product ManagerMiki Lumnitz
 
Product manager vs Project manager
Product manager vs Project managerProduct manager vs Project manager
Product manager vs Project managerMohammad Mohammadi
 
Practical Product Management for new Product Managers
Practical Product Management for new Product ManagersPractical Product Management for new Product Managers
Practical Product Management for new Product ManagersAmarpreet Kalkat
 
SVProdCamp - P Roles & Getting Promoted
SVProdCamp - P Roles & Getting PromotedSVProdCamp - P Roles & Getting Promoted
SVProdCamp - P Roles & Getting PromotedRich Mironov
 

What's hot (20)

Agile Product Management Basics
Agile Product Management BasicsAgile Product Management Basics
Agile Product Management Basics
 
Strategic Role - Product Management
Strategic Role - Product ManagementStrategic Role - Product Management
Strategic Role - Product Management
 
MET Breaking into Product Management
MET Breaking into Product Management MET Breaking into Product Management
MET Breaking into Product Management
 
The Future of Product Management
The Future of Product ManagementThe Future of Product Management
The Future of Product Management
 
Product management foundations
Product management foundationsProduct management foundations
Product management foundations
 
Good article for product manager product management
Good article for product manager product managementGood article for product manager product management
Good article for product manager product management
 
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly ExplainedBrainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
 
Agile2016: Intro to Agile Product Management
Agile2016: Intro to Agile Product ManagementAgile2016: Intro to Agile Product Management
Agile2016: Intro to Agile Product Management
 
Build Better Products | Jeremy Bell
Build Better Products | Jeremy BellBuild Better Products | Jeremy Bell
Build Better Products | Jeremy Bell
 
SVPMA: Charting a Career Path to Dream Product Management Job
SVPMA: Charting a Career Path to Dream Product Management JobSVPMA: Charting a Career Path to Dream Product Management Job
SVPMA: Charting a Career Path to Dream Product Management Job
 
Product Management 101: #1 How To Create Products Customer Love.
Product Management 101: #1 How To Create Products Customer Love.Product Management 101: #1 How To Create Products Customer Love.
Product Management 101: #1 How To Create Products Customer Love.
 
The Product Management X-Factor: How to be a Rock Star Product Manager
The Product Management X-Factor: How to be a Rock Star Product ManagerThe Product Management X-Factor: How to be a Rock Star Product Manager
The Product Management X-Factor: How to be a Rock Star Product Manager
 
Customer Research - Briefly Explained
Customer Research - Briefly ExplainedCustomer Research - Briefly Explained
Customer Research - Briefly Explained
 
What is a Product Manager? by Datank.ai's Product Manager
What is a Product Manager? by Datank.ai's Product ManagerWhat is a Product Manager? by Datank.ai's Product Manager
What is a Product Manager? by Datank.ai's Product Manager
 
Succesful Product Strategy | Moe Ali | ProductTank Toronto
Succesful Product Strategy | Moe Ali | ProductTank TorontoSuccesful Product Strategy | Moe Ali | ProductTank Toronto
Succesful Product Strategy | Moe Ali | ProductTank Toronto
 
The role of a product manager
The role of a product managerThe role of a product manager
The role of a product manager
 
The Product Manager
The Product ManagerThe Product Manager
The Product Manager
 
Product manager vs Project manager
Product manager vs Project managerProduct manager vs Project manager
Product manager vs Project manager
 
Practical Product Management for new Product Managers
Practical Product Management for new Product ManagersPractical Product Management for new Product Managers
Practical Product Management for new Product Managers
 
SVProdCamp - P Roles & Getting Promoted
SVProdCamp - P Roles & Getting PromotedSVProdCamp - P Roles & Getting Promoted
SVProdCamp - P Roles & Getting Promoted
 

Viewers also liked

How to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication ToolHow to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication ToolJanna Bastow
 
Product Strategy
Product StrategyProduct Strategy
Product StrategyMatt Hunter
 
Product management organization structure patterns v1.02
Product management organization structure patterns v1.02Product management organization structure patterns v1.02
Product management organization structure patterns v1.02Johan Oskarsson
 
Finding Product Market Fit
Finding Product Market FitFinding Product Market Fit
Finding Product Market FitScott Bales
 
Ten Traits Of Good Product Managers
Ten Traits Of Good Product ManagersTen Traits Of Good Product Managers
Ten Traits Of Good Product ManagersJeff Lash
 
Lean Product Management - ACE 2015
Lean Product Management - ACE 2015Lean Product Management - ACE 2015
Lean Product Management - ACE 2015Melissa Perri
 
The experience is the product (for Mind The Product 2016)
The experience is the product (for Mind The Product 2016)The experience is the product (for Mind The Product 2016)
The experience is the product (for Mind The Product 2016)Peter Merholz
 
Lean Product Management for Enterprises: The Art of Known Unknowns
Lean Product Management for Enterprises: The Art of Known Unknowns Lean Product Management for Enterprises: The Art of Known Unknowns
Lean Product Management for Enterprises: The Art of Known Unknowns Thoughtworks
 
Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)Enthiosys Inc
 
User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?Jeff Lash
 
What is good product management
What is good product managementWhat is good product management
What is good product managementGiff Constable
 
Product Roadmaps - Tips on how to create and manage roadmaps
Product Roadmaps - Tips on how to create and manage roadmapsProduct Roadmaps - Tips on how to create and manage roadmaps
Product Roadmaps - Tips on how to create and manage roadmapsMarc Abraham
 
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...Dan Olsen
 
Product Owner vs Product Manager
Product Owner vs Product ManagerProduct Owner vs Product Manager
Product Owner vs Product ManagerAgileSparks
 
MIT Class on Product Management 10-22-2013
MIT Class on Product Management 10-22-2013MIT Class on Product Management 10-22-2013
MIT Class on Product Management 10-22-2013Jeffrey Bussgang
 
Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...
Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...
Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...Rishi Dean
 
Agile205: Intro to Agile Product Management
Agile205: Intro to Agile Product ManagementAgile205: Intro to Agile Product Management
Agile205: Intro to Agile Product ManagementRich Mironov
 
The Double Diamond Model of Product Definition and Execution
The Double Diamond Model of Product Definition and ExecutionThe Double Diamond Model of Product Definition and Execution
The Double Diamond Model of Product Definition and ExecutionPeter Merholz
 
Product Management 101 for Startups
Product Management 101 for StartupsProduct Management 101 for Startups
Product Management 101 for StartupsDan Olsen
 
Intro to Product Management - Launch48 Pre-Accelerator Week
Intro to Product Management - Launch48 Pre-Accelerator WeekIntro to Product Management - Launch48 Pre-Accelerator Week
Intro to Product Management - Launch48 Pre-Accelerator WeekJanna Bastow
 

Viewers also liked (20)

How to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication ToolHow to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication Tool
 
Product Strategy
Product StrategyProduct Strategy
Product Strategy
 
Product management organization structure patterns v1.02
Product management organization structure patterns v1.02Product management organization structure patterns v1.02
Product management organization structure patterns v1.02
 
Finding Product Market Fit
Finding Product Market FitFinding Product Market Fit
Finding Product Market Fit
 
Ten Traits Of Good Product Managers
Ten Traits Of Good Product ManagersTen Traits Of Good Product Managers
Ten Traits Of Good Product Managers
 
Lean Product Management - ACE 2015
Lean Product Management - ACE 2015Lean Product Management - ACE 2015
Lean Product Management - ACE 2015
 
The experience is the product (for Mind The Product 2016)
The experience is the product (for Mind The Product 2016)The experience is the product (for Mind The Product 2016)
The experience is the product (for Mind The Product 2016)
 
Lean Product Management for Enterprises: The Art of Known Unknowns
Lean Product Management for Enterprises: The Art of Known Unknowns Lean Product Management for Enterprises: The Art of Known Unknowns
Lean Product Management for Enterprises: The Art of Known Unknowns
 
Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)
 
User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?
 
What is good product management
What is good product managementWhat is good product management
What is good product management
 
Product Roadmaps - Tips on how to create and manage roadmaps
Product Roadmaps - Tips on how to create and manage roadmapsProduct Roadmaps - Tips on how to create and manage roadmaps
Product Roadmaps - Tips on how to create and manage roadmaps
 
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
 
Product Owner vs Product Manager
Product Owner vs Product ManagerProduct Owner vs Product Manager
Product Owner vs Product Manager
 
MIT Class on Product Management 10-22-2013
MIT Class on Product Management 10-22-2013MIT Class on Product Management 10-22-2013
MIT Class on Product Management 10-22-2013
 
Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...
Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...
Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...
 
Agile205: Intro to Agile Product Management
Agile205: Intro to Agile Product ManagementAgile205: Intro to Agile Product Management
Agile205: Intro to Agile Product Management
 
The Double Diamond Model of Product Definition and Execution
The Double Diamond Model of Product Definition and ExecutionThe Double Diamond Model of Product Definition and Execution
The Double Diamond Model of Product Definition and Execution
 
Product Management 101 for Startups
Product Management 101 for StartupsProduct Management 101 for Startups
Product Management 101 for Startups
 
Intro to Product Management - Launch48 Pre-Accelerator Week
Intro to Product Management - Launch48 Pre-Accelerator WeekIntro to Product Management - Launch48 Pre-Accelerator Week
Intro to Product Management - Launch48 Pre-Accelerator Week
 

Similar to Product Strategy

Bmc Guide On Business Planning
Bmc Guide On Business PlanningBmc Guide On Business Planning
Bmc Guide On Business PlanningJustin Barnes
 
Writing an effective business plan
Writing an effective business planWriting an effective business plan
Writing an effective business planBenno Groosman
 
Business Plan
Business PlanBusiness Plan
Business Planvinaya.hs
 
Universal marketing solutions
Universal marketing solutionsUniversal marketing solutions
Universal marketing solutionsdineshsiwakoti
 
Digital Marketing ROI Workshop
Digital Marketing ROI WorkshopDigital Marketing ROI Workshop
Digital Marketing ROI WorkshopArman Rousta
 
Putting Digital Marketing at the Centre of your International Business Strate...
Putting Digital Marketing at the Centre of your International Business Strate...Putting Digital Marketing at the Centre of your International Business Strate...
Putting Digital Marketing at the Centre of your International Business Strate...Enterprise Ireland
 
Business Investments and Planning - Venstone AG
Business Investments and  Planning - Venstone AGBusiness Investments and  Planning - Venstone AG
Business Investments and Planning - Venstone AGVenstone AG
 
Startup Investment Assessment - EnjoyHQ
Startup Investment Assessment - EnjoyHQStartup Investment Assessment - EnjoyHQ
Startup Investment Assessment - EnjoyHQCagsun Acemoglu
 
Introduction to strategic management
Introduction to strategic managementIntroduction to strategic management
Introduction to strategic managementDr Bryan Mills
 
Business Planning in Real Life, Part 1
Business Planning in Real Life, Part 1Business Planning in Real Life, Part 1
Business Planning in Real Life, Part 1John Doxaras
 
Leeds Digital Festival: How to justify your marketing spend to your boss
Leeds Digital Festival: How to justify your marketing spend to your bossLeeds Digital Festival: How to justify your marketing spend to your boss
Leeds Digital Festival: How to justify your marketing spend to your bossXpand Marketing
 
Session 3 fall 2014
Session 3 fall 2014Session 3 fall 2014
Session 3 fall 2014sahlinas
 
Counseling startup entrepreneurs
Counseling startup entrepreneursCounseling startup entrepreneurs
Counseling startup entrepreneursvinturella
 

Similar to Product Strategy (20)

test
testtest
test
 
Bmc Guide On Business Planning
Bmc Guide On Business PlanningBmc Guide On Business Planning
Bmc Guide On Business Planning
 
10 priorities for product managers for the 2020's
10 priorities for product managers for the 2020's10 priorities for product managers for the 2020's
10 priorities for product managers for the 2020's
 
Hoe maak je een ondernemersplan?
Hoe maak je een ondernemersplan? Hoe maak je een ondernemersplan?
Hoe maak je een ondernemersplan?
 
Writing an effective business plan
Writing an effective business planWriting an effective business plan
Writing an effective business plan
 
Business Plan
Business PlanBusiness Plan
Business Plan
 
Business plan presentation-updated
Business plan presentation-updatedBusiness plan presentation-updated
Business plan presentation-updated
 
Universal marketing solutions
Universal marketing solutionsUniversal marketing solutions
Universal marketing solutions
 
Digital Marketing ROI Workshop
Digital Marketing ROI WorkshopDigital Marketing ROI Workshop
Digital Marketing ROI Workshop
 
Putting Digital Marketing at the Centre of your International Business Strate...
Putting Digital Marketing at the Centre of your International Business Strate...Putting Digital Marketing at the Centre of your International Business Strate...
Putting Digital Marketing at the Centre of your International Business Strate...
 
Business Investments and Planning - Venstone AG
Business Investments and  Planning - Venstone AGBusiness Investments and  Planning - Venstone AG
Business Investments and Planning - Venstone AG
 
Startup Investment Assessment - EnjoyHQ
Startup Investment Assessment - EnjoyHQStartup Investment Assessment - EnjoyHQ
Startup Investment Assessment - EnjoyHQ
 
Market entry strategy
Market entry strategyMarket entry strategy
Market entry strategy
 
Introduction to strategic management
Introduction to strategic managementIntroduction to strategic management
Introduction to strategic management
 
Pfizer Plan
Pfizer PlanPfizer Plan
Pfizer Plan
 
Business Planning in Real Life, Part 1
Business Planning in Real Life, Part 1Business Planning in Real Life, Part 1
Business Planning in Real Life, Part 1
 
Leeds Digital Festival: How to justify your marketing spend to your boss
Leeds Digital Festival: How to justify your marketing spend to your bossLeeds Digital Festival: How to justify your marketing spend to your boss
Leeds Digital Festival: How to justify your marketing spend to your boss
 
Session 3 fall 2014
Session 3 fall 2014Session 3 fall 2014
Session 3 fall 2014
 
Counseling Startup Entrepreneurs
Counseling Startup EntrepreneursCounseling Startup Entrepreneurs
Counseling Startup Entrepreneurs
 
Counseling startup entrepreneurs
Counseling startup entrepreneursCounseling startup entrepreneurs
Counseling startup entrepreneurs
 

More from John Gibbon

Growing your SaaS Product Business (with speaker notes)
Growing your SaaS Product Business (with speaker notes) Growing your SaaS Product Business (with speaker notes)
Growing your SaaS Product Business (with speaker notes) John Gibbon
 
Growing Your SaaS Product Business
Growing Your SaaS Product BusinessGrowing Your SaaS Product Business
Growing Your SaaS Product BusinessJohn Gibbon
 
So You Want to Grow Your SaaS Product Line (A Few Product Management Portfoli...
So You Want to Grow Your SaaS Product Line (A Few Product Management Portfoli...So You Want to Grow Your SaaS Product Line (A Few Product Management Portfoli...
So You Want to Grow Your SaaS Product Line (A Few Product Management Portfoli...John Gibbon
 
Future of technical innovation 3 trends that impact enterprise users
Future of technical innovation   3 trends that impact enterprise usersFuture of technical innovation   3 trends that impact enterprise users
Future of technical innovation 3 trends that impact enterprise usersJohn Gibbon
 
Product Discovery At Google
Product Discovery At GoogleProduct Discovery At Google
Product Discovery At GoogleJohn Gibbon
 
Other Product Mgt Notes
Other Product Mgt NotesOther Product Mgt Notes
Other Product Mgt NotesJohn Gibbon
 
Updated Product Management Notes
Updated Product Management NotesUpdated Product Management Notes
Updated Product Management NotesJohn Gibbon
 
Product Marketing
Product MarketingProduct Marketing
Product MarketingJohn Gibbon
 
Product Management
Product ManagementProduct Management
Product ManagementJohn Gibbon
 
Product Development
Product DevelopmentProduct Development
Product DevelopmentJohn Gibbon
 

More from John Gibbon (12)

Growing your SaaS Product Business (with speaker notes)
Growing your SaaS Product Business (with speaker notes) Growing your SaaS Product Business (with speaker notes)
Growing your SaaS Product Business (with speaker notes)
 
Growing Your SaaS Product Business
Growing Your SaaS Product BusinessGrowing Your SaaS Product Business
Growing Your SaaS Product Business
 
So You Want to Grow Your SaaS Product Line (A Few Product Management Portfoli...
So You Want to Grow Your SaaS Product Line (A Few Product Management Portfoli...So You Want to Grow Your SaaS Product Line (A Few Product Management Portfoli...
So You Want to Grow Your SaaS Product Line (A Few Product Management Portfoli...
 
Future of technical innovation 3 trends that impact enterprise users
Future of technical innovation   3 trends that impact enterprise usersFuture of technical innovation   3 trends that impact enterprise users
Future of technical innovation 3 trends that impact enterprise users
 
Product Discovery At Google
Product Discovery At GoogleProduct Discovery At Google
Product Discovery At Google
 
Other Product Mgt Notes
Other Product Mgt NotesOther Product Mgt Notes
Other Product Mgt Notes
 
Updated Product Management Notes
Updated Product Management NotesUpdated Product Management Notes
Updated Product Management Notes
 
Product Marketing
Product MarketingProduct Marketing
Product Marketing
 
Pcamp09
Pcamp09Pcamp09
Pcamp09
 
Product Funnel
Product FunnelProduct Funnel
Product Funnel
 
Product Management
Product ManagementProduct Management
Product Management
 
Product Development
Product DevelopmentProduct Development
Product Development
 

Recently uploaded

Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography inalexademileighpacal
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneurramya202104
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckHajeJanKamps
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdfBloomerang
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024Nate Evans
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Jake Truemper
 
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxShainaMaheshwari1
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionRight Direction Aero
 
Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxBonano Insurance
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAYLouis Malaybalay
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model InnovationMichal Hron
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptendeworku
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxPaulBryant58
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi Tube
 
Mist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in EgyptMist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in Egyptopstechsanjanasingh
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersFlyyx Tech
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...BilalAhmed717
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdfEni
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersPlan Writers
 

Recently uploaded (20)

Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography in
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneur
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
 
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right Direction
 
Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptx
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model Innovation
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
 
WAM Corporate Presentation Mar 12 2024_Video.pdf
WAM Corporate Presentation Mar 12 2024_Video.pdfWAM Corporate Presentation Mar 12 2024_Video.pdf
WAM Corporate Presentation Mar 12 2024_Video.pdf
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
 
Mist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in EgyptMist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in Egypt
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K Subscribers
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan Writers
 

Product Strategy

  • 1. What should we build? What trade-offs should we consider? Company or Product Portfolio Strategy JohnGibbon.com
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. But rarely do we play on green fields .. …
  • 10.
  • 11. The Boston Consulting Group’s Growth-Share Matrix Accelerate a Few Divest Most Liquidate Harvest Invest 20%- 18%- 16%- 14%- 12%- 10%- 8%- 6%- 4%- 2%- 0 Market Growth Rate 10x 4x 2x 1.5x 1x Relative Market Share .5x .4x .3x .2x .1x Dogs 8 7 3 ? Question marks ? ? 2 1 Cash cows 6 Stars 5 4
  • 12. Ansoff Matrix: Product Strategy Market Penetration Product Development Market Development Diversification Current Products Future Products Current Markets Future Markets

Editor's Notes

  1. 4/3/08 Stanford Continuing Studies: Bus100 - Building Software Products