With the invention of parallax in web design. Which was refreshing to see in the early websites at the beginning of 2010. It's clear now that these sites are a one scrolling banner. They are becoming a pain in the pixel, both for the user and more so for the designer who has to make them. But having said that. I believe that a new skill is emerging here, which just might turn into a trendy profession. The Scroll designer / Scroll Animator