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Social Recruiting Is a
Competitive Advantage
Zach Thomas
Senior Analyst
Forrester Research


April 21, 2009
Social Recruiting can
give you a leg up on
your competition…if
 embraced properly.
Agenda

     • Social Technographics® relates to recruiting
     • The new candidate pool
     • Turbo charge recruiting with social computing
     • What about the economy?
     • Align your company with this strategy




4   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Agenda

     • Social Technographics® relates to recruiting
     • The new candidate pool
     • Turbo charge recruiting with social computing
     • What about the economy?
     • Align your company with this strategy




5   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Social Technographics®




    Source: Forrester’s NACTAS Devices & Access Online Survey, Q4 2006
6   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
High earners use social computing
    technologies more




    Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007
7   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Increased education equates to
    increased social computing




    Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007
8   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
New workers embrace social computing




    Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007
9   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Career-motivated people use social
     computing more




     Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007
10   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
But what are they doing?




     Source: Forrester's North American Technographics® Benchmark Survey, 2008
11   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Where do generations spend their time




     Source: Forrester's North American Technographics® Benchmark Survey, 2008
12   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
What is your workforce?




     Source: Groundswell (http://www.forrester.com/Groundswell/profile_tool.html)
13   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Agenda

      • Social Technographics® relates to recruiting
      • The new candidate pool
      • Turbo charge recruiting with social computing
      • What about the economy?
      • Align your company with this strategy




14   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
The problem is…

                                                                                  » 30 million Millennials
                                                            » 46 million
     » 78 million
                                                                                  are here and 46 million
                                                            Gen Xers cannot
     Baby Boomers
                                                                                  more are coming
                                                            replace retirees
     will be retiring


                                                                                  - 32M + 76M = 44M
                                                            - 78M + 46M = - 32M
            - 78M




15    Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Job seekers look for

      • Community and openness                                              • Clear growth opportunities




          • Challenging work


                                                                             • Life-work balance

          • Good compensation



16   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Agenda

      • Social Technographics® relates to recruiting
      • The new candidate pool
      • Turbo charge recruiting with social computing
      • What about the economy?
      • Align your company with this strategy




17   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Keep your enterprise Web 1.0 apps…for
     now

      • Web 1.0 apps save you money by improving:
                – Compliance
                – Efficiency
                – Consistency
                – Branding




18   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Social networks augment business
     processes
      • Alumni programs: a fertile ground for boomerang hires
      • Internship programs: maintaining relationships is crucial
      • Mentoring programs: accelerate the trajectory of burgeoning
        leaders
      • Collaboration: enable just-in-time learning
      • Onboarding: reducing the time to productivity socializes new
        hires
      • Recruiting: broaden the reach of your referral network




19   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Turbo charge with social networks




20   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Turbo charge with blogs




21   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
22   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
23   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
24   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
25   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
26   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
27   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
28   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
29   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Agenda

      • Social Technographics® relates to recruiting
      • The new candidate pool
      • Turbo charge recruiting with social computing
      • What about the economy?
      • Align your company with this strategy




30   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
During the economic downturn, HR pros
     are in the limelight

      In today’s economy, HR professionals are:
                • Making tough workforce decisions
                • Facilitating important communication
                • Planning for the future




31   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Learning in a recession




32   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Recruiting in a recession




33   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Agenda

      • Social Technographics® relates to recruiting
      • The new candidate pool
      • Turbo charge recruiting with social computing
      • What about the economy?
      • Align your company with this strategy




34   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Steps to get your company on board
      • Understand your audience
      • Utilize existing technologies
      • Document results
      • Engage your employees
      • Create a clear value proposition
      • Implement a new social recruiting environment




35   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Thank you

                 Zach Thomas
                 +1 617.613.6219
                 zthomas@forrester.com

                 www.forrester.com




36   Entire contents © 2009 Forrester Research, Inc. All rights reserved.

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Forrester Social Recruiting Webcast

  • 1.
  • 2. Social Recruiting Is a Competitive Advantage Zach Thomas Senior Analyst Forrester Research April 21, 2009
  • 3. Social Recruiting can give you a leg up on your competition…if embraced properly.
  • 4. Agenda • Social Technographics® relates to recruiting • The new candidate pool • Turbo charge recruiting with social computing • What about the economy? • Align your company with this strategy 4 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 5. Agenda • Social Technographics® relates to recruiting • The new candidate pool • Turbo charge recruiting with social computing • What about the economy? • Align your company with this strategy 5 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 6. Social Technographics® Source: Forrester’s NACTAS Devices & Access Online Survey, Q4 2006 6 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 7. High earners use social computing technologies more Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007 7 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 8. Increased education equates to increased social computing Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007 8 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 9. New workers embrace social computing Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007 9 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 10. Career-motivated people use social computing more Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007 10 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 11. But what are they doing? Source: Forrester's North American Technographics® Benchmark Survey, 2008 11 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 12. Where do generations spend their time Source: Forrester's North American Technographics® Benchmark Survey, 2008 12 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 13. What is your workforce? Source: Groundswell (http://www.forrester.com/Groundswell/profile_tool.html) 13 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 14. Agenda • Social Technographics® relates to recruiting • The new candidate pool • Turbo charge recruiting with social computing • What about the economy? • Align your company with this strategy 14 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 15. The problem is… » 30 million Millennials » 46 million » 78 million are here and 46 million Gen Xers cannot Baby Boomers more are coming replace retirees will be retiring - 32M + 76M = 44M - 78M + 46M = - 32M - 78M 15 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 16. Job seekers look for • Community and openness • Clear growth opportunities • Challenging work • Life-work balance • Good compensation 16 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 17. Agenda • Social Technographics® relates to recruiting • The new candidate pool • Turbo charge recruiting with social computing • What about the economy? • Align your company with this strategy 17 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 18. Keep your enterprise Web 1.0 apps…for now • Web 1.0 apps save you money by improving: – Compliance – Efficiency – Consistency – Branding 18 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 19. Social networks augment business processes • Alumni programs: a fertile ground for boomerang hires • Internship programs: maintaining relationships is crucial • Mentoring programs: accelerate the trajectory of burgeoning leaders • Collaboration: enable just-in-time learning • Onboarding: reducing the time to productivity socializes new hires • Recruiting: broaden the reach of your referral network 19 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 20. Turbo charge with social networks 20 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 21. Turbo charge with blogs 21 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 22. 22 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 23. 23 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 24. 24 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 25. 25 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 26. 26 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 27. 27 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 28. 28 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 29. 29 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 30. Agenda • Social Technographics® relates to recruiting • The new candidate pool • Turbo charge recruiting with social computing • What about the economy? • Align your company with this strategy 30 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 31. During the economic downturn, HR pros are in the limelight In today’s economy, HR professionals are: • Making tough workforce decisions • Facilitating important communication • Planning for the future 31 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 32. Learning in a recession 32 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 33. Recruiting in a recession 33 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 34. Agenda • Social Technographics® relates to recruiting • The new candidate pool • Turbo charge recruiting with social computing • What about the economy? • Align your company with this strategy 34 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 35. Steps to get your company on board • Understand your audience • Utilize existing technologies • Document results • Engage your employees • Create a clear value proposition • Implement a new social recruiting environment 35 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 36. Thank you Zach Thomas +1 617.613.6219 zthomas@forrester.com www.forrester.com 36 Entire contents © 2009 Forrester Research, Inc. All rights reserved.