SlideShare a Scribd company logo
1 of 11
Download to read offline
Advertising Portfolio

     Jennifer Miller
Consumer




Concept: Jennifer Miller Design: Glowac Harris
Business to Business
                                                                                                   1
                                                                                                                                   2009 Madison MSA Demographics                            4



Madison Air Service
                                                                                                                                                             Madison               vs. US
                                                                                                        Per Capita Income                                    $30,854               +8.0%
                                                                                                        Median Household Income                              $56,709               +11%




                                                                                                       4.9% unemployment rate in Dec. 2010 was
                                                                                                          significantly lower than U.S. at 9.4%*
                                                                                                             *Annual statistics for 2010 will not be available until spring 2011




                                                                                                           Forbes (January 2009) identified
                                                                                                          Madison as the #1 U.S. city for job
 Presenter:
 Ron McNeill
                                                                                                                   growth in 2009
 Mead & Hunt, Inc.




                                                                                                                                                           Tourism                          18


                       One Of The Nation’s Most Innovative Cities                                  8


                                                In May 2010,Forbes Magazine ranked
                                                Madison #7 overall among the100 most
                                                innovative cities in the U.S.
                                                Forbes looked at four factors, including the
             Photo courtesy of UW Madison       number of patents issued per capita,venture
                                                capital investment per capita,the ratio of high-
                                                tech and science jobs, and creative jobs.
                                                Madison ranked…
                                                •#3 in science jobs
                                                •#5 in creative jobs
                                                •#9 in patents                                          2009 visitor spending in Dane County totaled $1.17 billion
                                                •#33 in venture capital
                                                                                                                Largest conference: Annual World Dairy Expo
                                                In January 2010, CNNMoney.com
                                                ranked the Madison Metro area in the                      2010: 65,136 attendees including 2,572 international attendees from 87countries
                                                top 20 on its list of the best places to                              Top five visiting countries in attendance were: Canada (379),
                                                launch a business. In September 2010,                      Mexico (192), The Netherlands (123), United Kingdom (121), and Brazil (113)
                                                CNNMoney.com also ranked Madison
            Photo courtesy of Greater Madison   #14 in the list of the top 20 recession-
            Convention and Visitors Bureau
                                                proof U.S. cities.
Political
Outdoor




Concept: Jennifer Miller Design: Glowac Harris
Collateral

             ’       …
                 …
                     …




       ’
E-newsletter
• Air Currents
(click on link to view)
Public Service
  No Mustard, Just stories you will relish!




                  You won’t find any poupon here.
                          No Dijon, either.
        At the Mount Horeb Area Historical Society Museum
                    you won’t burn your tongue,
                     but you might shed a tear.
                     We don’t sell things in jars,
                    But we do share memories,
                 and the belongings of generations
                      That built a community.
                   People with names like Dahle,
                            And Donald,
                           And Lafollette.
                      Samples of our history
                    make a lifetime of memories.
The Mount Horeb Area Historical Society Museum: Stories You’ll Relish!
Slogans
                  There’s safety in our numbers



Preservation Nation: We live in the past


Hamblin-Sheriff
Bottom line. Public Safety.




                          Delta Air Lines New Daily, Non-stop Service to
                          Atlanta. Just peachy.
Radio Sample
  Dane County Deputy Sheriff’s Association :30
                                             (Just Like You)
AVO: A message from the Dane County Deputy Sheriff’s Association
Voice 1: We are
Voice 2: …the deputies of the Dane County Deputy Sheriff’s Office
Voice 1: Just like you, we send our kids to local schools
Voice 2: …and go to local parks
Voice 1:…and drive on local roads.
Voice 2: We have mortgages, car repairs and doctors bills
Voice 1: …and we pay taxes, just like you
Voice 2: And, just like you, we’ve had to make sacrifices
Voice 1: like cuts in pay
Voice 2: or the threat of furloughs or layoffs
Voice 1: But there’s one thing we won’t sacrifice
Voice 2: Our pledge to protect and serve Dane County
Voice 1: Get to know us at D-C-D-S-A-Dot-Com
Voice 2: That’s D-C-D-S-A-Dot-Com
Voice 1: The Dane County Deputy Sheriff’s Association. There’s safety in OUR numbers.
Jennifer Miller

        • 308 Oak Street
   • Mount Horeb, WI 53572
         • 608-437-8557
         • 608-642-0909
• jennifermiller904@gmail.com

More Related Content

Featured

Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Featured (20)

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 

Advertising Portfolioedit

  • 1. Advertising Portfolio Jennifer Miller
  • 2. Consumer Concept: Jennifer Miller Design: Glowac Harris
  • 3. Business to Business 1 2009 Madison MSA Demographics 4 Madison Air Service Madison vs. US Per Capita Income $30,854 +8.0% Median Household Income $56,709 +11% 4.9% unemployment rate in Dec. 2010 was significantly lower than U.S. at 9.4%* *Annual statistics for 2010 will not be available until spring 2011 Forbes (January 2009) identified Madison as the #1 U.S. city for job Presenter: Ron McNeill growth in 2009 Mead & Hunt, Inc. Tourism 18 One Of The Nation’s Most Innovative Cities 8 In May 2010,Forbes Magazine ranked Madison #7 overall among the100 most innovative cities in the U.S. Forbes looked at four factors, including the Photo courtesy of UW Madison number of patents issued per capita,venture capital investment per capita,the ratio of high- tech and science jobs, and creative jobs. Madison ranked… •#3 in science jobs •#5 in creative jobs •#9 in patents 2009 visitor spending in Dane County totaled $1.17 billion •#33 in venture capital Largest conference: Annual World Dairy Expo In January 2010, CNNMoney.com ranked the Madison Metro area in the 2010: 65,136 attendees including 2,572 international attendees from 87countries top 20 on its list of the best places to Top five visiting countries in attendance were: Canada (379), launch a business. In September 2010, Mexico (192), The Netherlands (123), United Kingdom (121), and Brazil (113) CNNMoney.com also ranked Madison Photo courtesy of Greater Madison #14 in the list of the top 20 recession- Convention and Visitors Bureau proof U.S. cities.
  • 5. Outdoor Concept: Jennifer Miller Design: Glowac Harris
  • 6. Collateral ’ … … … ’
  • 8. Public Service No Mustard, Just stories you will relish! You won’t find any poupon here. No Dijon, either. At the Mount Horeb Area Historical Society Museum you won’t burn your tongue, but you might shed a tear. We don’t sell things in jars, But we do share memories, and the belongings of generations That built a community. People with names like Dahle, And Donald, And Lafollette. Samples of our history make a lifetime of memories. The Mount Horeb Area Historical Society Museum: Stories You’ll Relish!
  • 9. Slogans There’s safety in our numbers Preservation Nation: We live in the past Hamblin-Sheriff Bottom line. Public Safety. Delta Air Lines New Daily, Non-stop Service to Atlanta. Just peachy.
  • 10. Radio Sample Dane County Deputy Sheriff’s Association :30 (Just Like You) AVO: A message from the Dane County Deputy Sheriff’s Association Voice 1: We are Voice 2: …the deputies of the Dane County Deputy Sheriff’s Office Voice 1: Just like you, we send our kids to local schools Voice 2: …and go to local parks Voice 1:…and drive on local roads. Voice 2: We have mortgages, car repairs and doctors bills Voice 1: …and we pay taxes, just like you Voice 2: And, just like you, we’ve had to make sacrifices Voice 1: like cuts in pay Voice 2: or the threat of furloughs or layoffs Voice 1: But there’s one thing we won’t sacrifice Voice 2: Our pledge to protect and serve Dane County Voice 1: Get to know us at D-C-D-S-A-Dot-Com Voice 2: That’s D-C-D-S-A-Dot-Com Voice 1: The Dane County Deputy Sheriff’s Association. There’s safety in OUR numbers.
  • 11. Jennifer Miller • 308 Oak Street • Mount Horeb, WI 53572 • 608-437-8557 • 608-642-0909 • jennifermiller904@gmail.com