Becoming an Effective Advocate Support Center for Nonprofit Management March 24, 2011 John Magisano Consulting www.johnmag...
“ If you don’t like the way the world is, you change it.  You have an obligation to change it.  You just do it one step at...
   John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE We lobby for money, we advocate for change. Stephen Wood...
   John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><li>Agenda: </li></ul><ul><li>Introductions </li></u...
   John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><li>Introductions: </li></ul><ul><ul><li>Name and or...
   John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><li>Why do we engage in advocacy?   </li></ul>
   John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><li>How do we advocate? </li></ul>
   John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><ul><li>What is our mission? </li></ul></ul>
   John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><li>What is our story? </li></ul><ul><ul><ul><li>Wha...
   John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><li>Practice </li></ul><ul><li>Practice </li></ul><u...
   John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><li>Break! </li></ul>
   John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE Power Analysis: Who is in a position to make the changes...
   John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE Allies: Who can help us?
   John Magisano Consulting, 2011 BECOMING AN EFFECTIVE   ADVOCATE SPECIES Larger Fields of Endeavor GENUS Other Orgs  Se...
Tools:   How do we get our message out?    John Magisano Consulting, 2011 BECOMING AN EFFECTIVE   ADVOCATE
   John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><li>Issue-based Coalitions </li></ul><ul><ul><li>Hun...
   John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><li>Information and Resources: </li></ul><ul><li>Fed...
   John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><li>Summary </li></ul><ul><li>Assess the need for ch...
   John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE Summary (cont.) CHANGE THE WORLD!
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Becoming an effective advocate

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A presentation on developing an advocacy message, analyzing the power structure, developing strategy and building alliances for nonprofit organizations.

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  • By first knowing who WE are and what our constituents need.
  • Becoming an effective advocate

    1. 1. Becoming an Effective Advocate Support Center for Nonprofit Management March 24, 2011 John Magisano Consulting www.johnmagisanoconsulting.com  John Magisano Consulting, 2011
    2. 2. “ If you don’t like the way the world is, you change it. You have an obligation to change it. You just do it one step at a time.” - Marian Wright Edelman, Founder Children’s Defense League  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE
    3. 3.  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE We lobby for money, we advocate for change. Stephen Woods – Executive Director, Open Hand, Atlanta, Georgia
    4. 4.  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><li>Agenda: </li></ul><ul><li>Introductions </li></ul><ul><li>Why do we advocate? </li></ul><ul><li>How do we advocate? </li></ul><ul><li>Practice, Practice, Practice! </li></ul><ul><li>Break </li></ul><ul><li>Power analysis </li></ul><ul><li>Tools and resources </li></ul><ul><li>Final thoughts </li></ul>
    5. 5.  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><li>Introductions: </li></ul><ul><ul><li>Name and organization </li></ul></ul><ul><ul><li>Why are you here? </li></ul></ul><ul><ul><li>What are your top two questions about advocacy? </li></ul></ul>
    6. 6.  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><li>Why do we engage in advocacy? </li></ul>
    7. 7.  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><li>How do we advocate? </li></ul>
    8. 8.  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><ul><li>What is our mission? </li></ul></ul>
    9. 9.  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><li>What is our story? </li></ul><ul><ul><ul><li>What is the need we seek to address or condition we seek to change? </li></ul></ul></ul><ul><ul><ul><li>How do we know it is a real need or condition? </li></ul></ul></ul><ul><ul><ul><li>Who is impacted by this need or condition? </li></ul></ul></ul><ul><ul><ul><li>What have we done to address it thus far? </li></ul></ul></ul><ul><ul><ul><li>What are the barriers to further change? </li></ul></ul></ul><ul><ul><ul><li>What changes would help meet the need or change the condition? </li></ul></ul></ul>
    10. 10.  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><li>Practice </li></ul><ul><li>Practice </li></ul><ul><li>Practice </li></ul>
    11. 11.  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><li>Break! </li></ul>
    12. 12.  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE Power Analysis: Who is in a position to make the changes you seek?
    13. 13.  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE Allies: Who can help us?
    14. 14.  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE SPECIES Larger Fields of Endeavor GENUS Other Orgs Serving Same Clients FAMILY Other Organizations Providing Similar Services
    15. 15. Tools: How do we get our message out?  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE
    16. 16.  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><li>Issue-based Coalitions </li></ul><ul><ul><li>Hunger </li></ul></ul><ul><ul><ul><li>NYC Coalition Against Hunger, http://www.nyccah.org/ </li></ul></ul></ul><ul><ul><ul><li>NYS Hunger Action Network, www.hungeractionnys.org </li></ul></ul></ul><ul><ul><ul><li>New Jersey Anti-Hunger Coalition, www.njahc.org/ </li></ul></ul></ul><ul><ul><li>HIV/AIDS </li></ul></ul><ul><ul><ul><li>NY AIDS Coalition, www.nyaidscoalition.org </li></ul></ul></ul><ul><ul><li>Homeless Youth </li></ul></ul><ul><ul><ul><li>Empire State Coalition of Youth and Family Services - www.empirestatecoalition.org/ </li></ul></ul></ul><ul><ul><li>Human Services </li></ul></ul><ul><ul><ul><li>Human Services Council www.humanservicescouncil.org/ </li></ul></ul></ul><ul><ul><li>Seniors </li></ul></ul><ul><ul><ul><li>Council of Senior Centers and Services - </li></ul></ul></ul><ul><ul><ul><li>www.cscs-ny.org/ </li></ul></ul></ul>
    17. 17.  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><li>Information and Resources: </li></ul><ul><li>Federal Government- </li></ul><ul><ul><li>Alliance for Justice - http://www.afj.org/ </li></ul></ul><ul><ul><li>Internal Revenue Service - http://www.stayexempt.irs.gov/ </li></ul></ul><ul><li>NY State- </li></ul><ul><ul><li>Office of the Attorney General - http://www.ag.ny.gov/bureaus/charities2/faqs_political_new.html </li></ul></ul><ul><li>NY City- </li></ul><ul><ul><li>City Clerk - http://www.cityclerk.nyc.gov/html/lobbying/rules.shtml </li></ul></ul><ul><li>New Jersey: </li></ul><ul><ul><li>NJ Dept of Taxation - </li></ul></ul><ul><ul><li>http://www.state.nj.us/treasury/taxation/exemptintro.shtml </li></ul></ul>
    18. 18.  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE <ul><li>Summary </li></ul><ul><li>Assess the need for change </li></ul><ul><li>Develop your “Story” </li></ul><ul><li>Analyze the Power Structure </li></ul><ul><li>Develop your strategy for change </li></ul><ul><li>Communicate your message </li></ul><ul><li>Engage Allies </li></ul><ul><ul><ul><li>AND . . . </li></ul></ul></ul>
    19. 19.  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE Summary (cont.) CHANGE THE WORLD!

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