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Becoming an effective advocate
 

Becoming an effective advocate

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A presentation on developing an advocacy message, analyzing the power structure, developing strategy and building alliances for nonprofit organizations.

A presentation on developing an advocacy message, analyzing the power structure, developing strategy and building alliances for nonprofit organizations.

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  • By first knowing who WE are and what our constituents need.

Becoming an effective advocate Becoming an effective advocate Presentation Transcript

  • Becoming an Effective Advocate Support Center for Nonprofit Management March 24, 2011 John Magisano Consulting www.johnmagisanoconsulting.com  John Magisano Consulting, 2011
  • “ If you don’t like the way the world is, you change it. You have an obligation to change it. You just do it one step at a time.” - Marian Wright Edelman, Founder Children’s Defense League  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE
  •  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE We lobby for money, we advocate for change. Stephen Woods – Executive Director, Open Hand, Atlanta, Georgia
  •  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE
    • Agenda:
    • Introductions
    • Why do we advocate?
    • How do we advocate?
    • Practice, Practice, Practice!
    • Break
    • Power analysis
    • Tools and resources
    • Final thoughts
  •  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE
    • Introductions:
      • Name and organization
      • Why are you here?
      • What are your top two questions about advocacy?
  •  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE
    • Why do we engage in advocacy?
  •  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE
    • How do we advocate?
  •  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE
      • What is our mission?
  •  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE
    • What is our story?
        • What is the need we seek to address or condition we seek to change?
        • How do we know it is a real need or condition?
        • Who is impacted by this need or condition?
        • What have we done to address it thus far?
        • What are the barriers to further change?
        • What changes would help meet the need or change the condition?
  •  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE
    • Practice
    • Practice
    • Practice
  •  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE
    • Break!
  •  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE Power Analysis: Who is in a position to make the changes you seek?
  •  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE Allies: Who can help us?
  •  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE SPECIES Larger Fields of Endeavor GENUS Other Orgs Serving Same Clients FAMILY Other Organizations Providing Similar Services
  • Tools: How do we get our message out?  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE
  •  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE
    • Issue-based Coalitions
      • Hunger
        • NYC Coalition Against Hunger, http://www.nyccah.org/
        • NYS Hunger Action Network, www.hungeractionnys.org
        • New Jersey Anti-Hunger Coalition, www.njahc.org/
      • HIV/AIDS
        • NY AIDS Coalition, www.nyaidscoalition.org
      • Homeless Youth
        • Empire State Coalition of Youth and Family Services - www.empirestatecoalition.org/
      • Human Services
        • Human Services Council www.humanservicescouncil.org/
      • Seniors
        • Council of Senior Centers and Services -
        • www.cscs-ny.org/
  •  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE
    • Information and Resources:
    • Federal Government-
      • Alliance for Justice - http://www.afj.org/
      • Internal Revenue Service - http://www.stayexempt.irs.gov/
    • NY State-
      • Office of the Attorney General - http://www.ag.ny.gov/bureaus/charities2/faqs_political_new.html
    • NY City-
      • City Clerk - http://www.cityclerk.nyc.gov/html/lobbying/rules.shtml
    • New Jersey:
      • NJ Dept of Taxation -
      • http://www.state.nj.us/treasury/taxation/exemptintro.shtml
  •  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE
    • Summary
    • Assess the need for change
    • Develop your “Story”
    • Analyze the Power Structure
    • Develop your strategy for change
    • Communicate your message
    • Engage Allies
        • AND . . .
  •  John Magisano Consulting, 2011 BECOMING AN EFFECTIVE ADVOCATE Summary (cont.) CHANGE THE WORLD!