Claim Your Future! Campaign - National Youth Association
National Youth Association Theory of Change Claim Your Future
What We BelieveWe believe that youth have a right to claim their ownfutures.We believe that youth deserve to be involved whenpoliticians, communities, and corporations try towrite their futures.We believe that involving youth is the only way toaddress issues like college affordability,unemployment, and the environment.
Our StoryThe National Youth Association was founded in 2010 after youth found that theirvoices were not being heard in the political process. On TV, Radio, Meeting Rooms,and the Hallways of Congress people were talking about the “future” and the“youth” and yet not a single youth voice was present. That November, just two yearsafter some of the historically highest numbers of youth involvement, youthinvolvement dropped to abysmally low numbers. There needed to be a “specialinterest group” for young people in Washington and a group of the top youthleaders came together to make an organization that would do just that.Our goal is to be that voice to secure a high quality of life for youth. The NationalYouth Association works to advance the youth agenda in American society and helpsyouth realize their true potential. We give everyday youth the opportunity to make atremendous difference in public policy and beyond.Our theory of change involves securing a permanent seat at the political processthrough the electoral process, bringing communities together to talk about youthissues, and providing services and information to youth.
Core ValuesYouth are powerful. Youth are agents of social change. A generation can be empowered to have the potentialto become active players in the society around them.Always be thankful. The mission of the National Youth Association is accomplished only through thegenerosity of others and partnerships with other groups and communities. An efficient organization istransparent and responsive to the public by way of efficient, cost-effective, and compassionate stewardship ofresources.Break norms, not laws. The National Youth Association respects relationships with federal, state, and localgovernmental regulations. An ethical organization acts with integrity, openness, and honesty and encouragesrespectful and fair treatment in all relationships, dealings, and transactions. However, this does not prevent anorganization from taking risks and being bold.Tear down boundaries. The National Youth Association recognizes the importance of strengtheningcommunities and organizations through collaboration, common ground, and the celebration of diversity.Act Quickly and boldly. The National Youth Association recognizes that opportunities do not always have anunlimited amount of time on them and that to maximize impact we must act quickly and boldly.Focus on impact. The National Youth Association is committed to continuous improvement throughmeasurable data-points and performance targets.Expect excellence and continuous improvement. The National Youth Association is committed to a culture ofexcellence, innovation, rigorous and focused planning, and efficient use of technology.
Our Team: The Many Faces of NYA80,000 Members Around the Nation750,000 Youth Participating100 Student governments and youth organizations represented in our organizationNational Board and Staff:
Our Impact• All 535 Members of Congress Rated and Graded on Various Pieces of YouthLegislation•2,500 volunteers mobilized• 162 Leadership Positions at the National and State Levels• Working with the Department of Education on student bill of rights• Conducted national campaigns on Youth Voting Rights, Union Voting Power inWisconsin, DREAM Act, Student Loan Reform, Occupy Wall Street, college tuitionincreases, and Brutality against students in the UC System•Established key partnerships with organizations such as National EducationAssociation, Rock the Vote, StudentsFirst, Khan Academy, etc. to advance studentagenda• Successfully defended a university student from illegal incarceration• United thousands of youth against Bank of America’s monthly fees• Rallied behind the efforts to pass the DREAM Act at the federal and local levels ofgovernment
Theory of Change Long-Term Goal Secure high quality of life for youth Politicians must enact Entire communities Remove barriers of Outcomes policies that support must come together access to services youth to support youth and knowledge Assumptions A. High quality includes educational opportunities, employment, and environmental sustainability B. High quality requires the removal of barriers such as lack of services and access to information C. The political process can create policies that support a high quality of life D. Elections are opportunities for youth to solidify permanent seats in the decision making process E. Change can come a unification of the community
Theory of Change Long-Term Goal Secure high quality of life for youth Politicians must Entire communities Remove barriers of Outcomes enact policies that must come together access to services support youth to support youth and knowledge Youth need to have Youth need to have Youth need to have a permanent seat in opportunities to access to much- Needs the political voice their opinions needed services process and have a dialogue Robust 2012 Election Roundtables Youth Clinics Programs Organizing NYA Youth Credit Lobbying Program Union
Theory of Change All Programs People/Field Money Strategy PAC Chapters Volunteers “Coalition” Foundation State (Clinics) Organizations Investors (Fund) Publicity (Celebrities, Youth Union, Corporate, Grassroots Pledges (Politicians) Leaders, Organizations)
Theory of Change Publicity (Celebrities, Union, Corporate, Youth Leaders, Pledges (Politicians) Grassroots Organizations) Claim Your Future
Claim Your Future MarketingWHAT WE WANT WHAT WE’RE DOINGMAKE COLLEGE AFFORDABLE 2012 Elections/Youth Super PAC Loan forgiveness, caps on student loan We will make endorsements for youth-friendlyinterest rates, refinancing opportunities, candidates and try to win 20 congressional seats.lowering tuition, increasing grants, fixing K-12 to We will hold all of them accountable to get “What Weprepare all for college Want” next year. RoundtablesADDRESS YOUTH UNEMPLOYMENT We bring together youth leaders, politicians, and Invest in job creation and support startups, businesses together at the local level to get “What pledge to hire young, help youth buying We Want”.homes and saving for retirement, raising the Clinics/Youth Credit Unionminimum wage We will try to help get “What We Want” directly through free college and job assistance clinics andINVEST IN THE ENVIRONMENT a credit union that offers low interest student and Invest in new technologies, reduce business loans.dependence on foreign oil, support renewableenergy “People” Asks: Pledge to Vote, Volunteer, Chapter! “Money” : Unions, Corporations, Individuals “Other”: Celebrities, Youth Leaders, Organizations, Politicians Ideas: Tumblr with pictures and events going on and celebrity and youth photo campaign saying they “Claimed their future”, texting campaign, possible organizer conference in the summer.
Measurable Indicators Politicians must Entire communities Remove barriers ofenact policies that must come together access to services support youth to support youth and knowledgeIndicator: Legislative Indicator: Roundtables Indicator: Number ofPassages Population: Community Youth At ClinicPopulation: Politicians and Youth Leaders Population: Youth Indicator: Number of Loans/Credit Builder Accounts Population: Youth
Organizing Model Foundation: National Level: Board of Directors (15) – Elected from National Youth Association of Board of Directors (15) – Two from “Young at Heart” America, Inc. President President Executive Director Executive Director PAC Director Fund Director/Senior Vice-President of Financial Services PAC Staff Fund Advisory Board Chief Financial Officer Chief Financial Officer Senior Vice President, Policy and Tracking Senior Vice President of Communications Senior Vice President, Governmental Relations Senior Vice President of Events and Programs Policy Council Senior Vice President of Aid Senior Vice President, Field Operations Organizing Institute Accreditation Board Senior Vice President, Advocacy Communications Senior Vice President, Development E^3 Coalition Representatives STATE DIRECTORS NATIONAL COUNCIL State Level: State Board of Directors (9) State Director Deputy Director of Finance Deputy Director of Advcoacy Deputy Director of Communications Deputy Director of Development COUNTY DIRECTORS (as needed) LOCAL CHAPTERS
2012 Field Strategy The 20 races identified are as follows: CA-26 CA-10 CO-3 FL-8 MD-6* MO-2 NC-7 NC-11 NH-1 NH-2* NV-3 NY-13 NY-19 OH-6For the 2012 electoral strategy, we will be concentrating on 20 TX-23**Congressional Races. During our evaluation of congressional races, we PA-08*attempted to identify races that would maximize the impact of our PA-15*limited resources and have a cross-sectional impact for our dollar VA-02*(maximize impact at the state and national level for other Senatorial, VA-10*Gubernatorial, and Presidential campaigns). Additionally, we focused on WA-10races that we believed would allow us to take advantage of our majorcenters of members geographically and advance our organizationalcapacity for future use. Despite all of these, our core focus will be on theCongressional Races.After 2012, we will attempt to build an avenue and access to relay youthrelated issues through a youth caucus and build a robust coalition ofyouth organizations to access the avenue through the NYA and push forissues that we want to see advocated for.
Roundtables Community Leaders Pledge Action Plan Roundtable Business Leaders Youth Pledge Suggest Funding Solutions
Fund Problem SolutionYouth across America have low/no credit Create a new “Youth Credit Score” forscores and can’t get access to cash so low-interest:they: • Start-Up Loans• Have to pay a ton of money on • Student Loansinterest to go to college • Cash Advances• Can’t start their own businesses• Have to charge regular stuff “Youth Credit Score” = Normal Credit +(textbooks, food) to credit cards with Grades + Activities + Recommendationssuper high interest rates Credit Builder Accounts Deposit a “loan” in an account and boost your credit score to lower interest rates on your mortgage, car, etc.
Clinics (Revenue) NYA Clinics Partners Partners $ Partner Partner Products Products Partner ($) ($) Products Youth NYA YouthPartners pay to have We refer youth to partners NYA receives a commissionproducts featured in clinics. for services we cannot for every referral to keepNYA refers as needed. provide. clinics running.
Claim Your Future AsksAsk Who For What Who’s Asking Unions/PACs Money (Donor) PAC/C4 Corporations Money (Donor) PAC/C4 Clinics/Foundatio Money (Partner) n Money Roundtables/Sta (Sponsor) te Directors Money Fund (Investor)High Net Worth Money (Donor) PAC/C4 Individuals Money Fund (Investor)
Claim Your Future AsksAsk Who For What Who’s Asking Celebrities Publicity/Name PAC/C4 Youth Leaders Publicity/Name PAC/C4 Organizations Publicity/Name PAC/C4 and Leaders Politicians Pledges PAC/C4 Publicity: Sharing on social networks (#claimyourfuture), Participating in a “Claim Your Future” Tumblr Photo Campaign (holding up a “coupon” that people use toclaim their future), listing their name on the website, emailing out (if organization)