1. Creative Methodology &ThesisTopics
Jessica Kincer
Directed Research Summer 2013
Tom Klinkowstein
WHAT IF...?
RESEARCH
PAST INSPIRATION
AM I....?
LET IT GO
ANOTHER
POINT OFVIEW

2. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Methodology Step 1
What if....was possible?

3. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Methodology Step 2
Research using all resources available to me.

4. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Methodology Step 3
Draw inspiration from
relevant past experiences

5. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Methodology Step 4
Examine what prior experience has
revealed to be successful or unsuccessful

6. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Methodology Step 5
Pause research and allow for
spontaneous idea development

7. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Methodology Step 6
Get other points of view

8. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- RESTORATION
I am studying an early social media brand because I want
to see if they can regain their popularity in order to see
if it would have been more practical just to launch as a
new brand.
Potential practical application- Gaining knowledge in
whether brand is more significant than product

9. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- Fairy Tales

10. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- Fairy Tales
I am studying fairy tales because I want to
see how they are constantly being retold
with a new vision in order to see why we
are drawn to retell these stories and make
them new again.
Potential practical application- Readers
will have a fuller awareness of the cultural
significance of fairy tales.

11. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- Competition
“You can’t just ask customers what they want and
then try to give that to them. By the time you get
it built, they’ll want something new.”
- Steve Jobs

12. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- Competition
I am studying the marketing strategies of a
popular computer brand because I want to
see what makes them so effective and successful
in order to see if these strategies would be just
as effective for other companies.
Potential practical application- Formularization of
strong marketing strategies.