Jessica J. Peterson, Ph.D.
2 SlideShares 17 Followers 86 Followings
Personal Information
Organization / Workplace
Greater Chicago Area United States
Occupation
Director of Digital Strategy and UX
Industry
Technology / Software / Internet
Website
http://gohealthinsurance.com
About
Working to make health insurance easier to understand, buy, and use for America's uninsured. Defining digital customer experience strategy across web, mobile, call center, and marketing campaigns. Building and motivating a top-flight team of UX researchers, designers, and developers. Created a proof of concept using Lean UX principles to demonstrate a unique approach to insurance plan recommendations (decision support) for shoppers. Championing a consistent and useful cross-channel customer experience (web, mobile, offline, phone, etc.) to all business units. Establishing user-centered design best practices to build a customer-centric product engineering culture.
Contact Details
Tags
ia health insurance choice architecture ux health
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Presentations

(2)

UXStrategy Chicago Meetup, February 25, 2015

9 years ago • 377 Views

WIAD Chicago 2015: Choice Architecture for Happier Decision-Making

8 years ago • 615 Views

Likes

(20)
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Building Enterprise Products in 2021 by Google Product Leader

Product School • 3 years ago

Enterprise Mobile Development Best Practices for 2015

AnyPresence • 8 years ago

Mobile Enterprise Trends 2015 - Emergence Capital

Emergence Capital • 8 years ago

Flawless consulting 08292013

John Gillis • 10 years ago

UX & ROI: What to measure and what to expect

cxpartners • 12 years ago

The ROI of User Experience

Effective • 12 years ago

Slides from Growthcon 2014 Lean Analytics masterclass

Lean Analytics • 9 years ago

UX, Marketing & Brand: Designing customer experiences where digital marketing and product development intersect

Lynn Teo • 9 years ago

Storymapping The User Experience

Donna Lichaw • 10 years ago

Lean Analytics for Intrapreneurs (Lean Startup Conf 2013)

Lean Analytics • 10 years ago

User Experience Architecture in a Cross-Channel World

Austin Govella • 11 years ago

UX Research

Billy Choi • 10 years ago

Symplicit - Why UX Matters

Symplicit • 13 years ago

A Guide to User Research (for People Who Don't Like Talking to Other People)

Stephanie Wills • 10 years ago

Conceptual models & Mental Models

Christina Wodtke • 10 years ago

How to Teach UX Design

Christina Wodtke • 10 years ago

Sketchnotes of the Service Experience Conference [October 3-4, 2013 in SF, CA]

Kate Rutter • 10 years ago

UX STRAT 2013: Leah Buley, The Marriage of Corporate & UX Strategy

UX STRAT • 10 years ago

Quick, Useful UI Sketches

Lane Goldstone • 10 years ago

RiseOfVisualContent_MBS

Kirsten Jassies justK • 11 years ago
Personal Information
Organization / Workplace
Greater Chicago Area United States
Occupation
Director of Digital Strategy and UX
Industry
Technology / Software / Internet
Website
http://gohealthinsurance.com
About
Working to make health insurance easier to understand, buy, and use for America's uninsured. Defining digital customer experience strategy across web, mobile, call center, and marketing campaigns. Building and motivating a top-flight team of UX researchers, designers, and developers. Created a proof of concept using Lean UX principles to demonstrate a unique approach to insurance plan recommendations (decision support) for shoppers. Championing a consistent and useful cross-channel customer experience (web, mobile, offline, phone, etc.) to all business units. Establishing user-centered design best practices to build a customer-centric product engineering culture.
Tags
ia health insurance choice architecture ux health
See more