Linkedin Study: usage amongst financial advisors

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I have been writing more and more articles on social media, and more specifically on LinkedIn over the past few months following our readers and clients request. During our last LinkedIn’s webinar, I was surprised to see that about half of our attendees were not really active on LinkedIn nor were they using some of the most advanced features designed to grow their personal brand.

As a result, I invited our readership to answer 11 questions on how they are currently using LinkedIn. I was pleased to see that 349 financial advisors and investment advisors took the time to fill this survey and share their experience using this specific social networking site.

Feel free to share this study on your blog or in your marketing materials, just make sure you leave a comment below and properly attribute this study to Loic Jeanjean on behalf AdvisorWebsites.com

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Linkedin Study: usage amongst financial advisors

  1. 1. Linkedin usageamongst financialadvisors<br />Results based on survey conducted <br />amongst 350 financial advisors in the<br />USA and Canada<br />advisorwebsites.com © 2010<br />
  2. 2. % of advisors with a Linkedin profile<br />
  3. 3. % of advisors with a LINKEDINPICTURE<br />
  4. 4. LINKS INCLUDED BY ADVISORS ON THEIR PROFILE<br />
  5. 5. CONTACT GROUPS ADDED BY ADVISORS ON LINKEDIN<br />
  6. 6. RECOMMENDATIONS DISPLAYED BY ADVISORS ON LINKEDIN<br />
  7. 7. # OF GROUPS ADVISORS ARE MEMBER OF ON LINKEDIN<br />
  8. 8. % OF ADVISORs USING LINKEDIN ANSWERS<br />
  9. 9. APPLICATIONS USED BY ADVISORS ON LINKEDIN<br />
  10. 10. % OF ADVISORS USING LINKEDIN DIRECTADS<br />
  11. 11. HOW OFTEN ADVISORS UPDATE THEIR PROFILE?<br />
  12. 12. WEEKLY TIME SPENT BY ADVISORS ON LINKEDIN<br />
  13. 13. TAKEAWAYS<br />94% of advisors use Linkedin<br />71% use recommendations<br />55% are members of 2+ groups<br />Only 44% have used Linkedin Answers<br />25% are running CPC ads<br />20% never update their profiles<br />61% use LinkedIn less than 1h per week<br />
  14. 14. Advisor Websites is North America’s leading provider of websites designed specifically for financial services professionals. It works closely with advisors and financial institutions to deliver efficient; compliant and high quality products.<br />LOIC JEANJEAN<br />Online Marketing Manager<br /> loic@advisorwebsites.com<br /> jjloic<br />advisorwebsites<br />
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