4. About 24MEDIA
Greece’s largest digital publisher: 19 brands,
5.1 million unique users per month
Tuesday, March 8, 2011
5. About 24MEDIA
Greece’s largest digital publisher: 19 brands,
5.1 million unique users per month
Publishers of leading sportals Sport24 & Contra
and ‘Fanzines’ RedPlanet, PrasinaNea & OlaPaok.
Tuesday, March 8, 2011
6. About 24MEDIA
Greece’s largest digital publisher: 19 brands,
5.1 million unique users per month
Publishers of leading sportals Sport24 & Contra
and ‘Fanzines’ RedPlanet, PrasinaNea & OlaPaok.
A leading provider of advertising / marketing /
content solutions across multiple distribution
platforms for advertisers and agencies, as
well as clubs and associations.
Tuesday, March 8, 2011
8. Disintermediation dynamics
Digital media facilitate the development of
a direct relationship between fans and clubs.
Tuesday, March 8, 2011
9. Disintermediation dynamics
Digital media facilitate the development of
a direct relationship between fans and clubs.
The same applies for brands investing in sports marketing.
Tuesday, March 8, 2011
10. Disintermediation dynamics
Digital media facilitate the development of
a direct relationship between fans and clubs.
The same applies for brands investing in sports marketing.
Clubs/associations (and brands?) inclined to retain
the digital distribution rights of their most valuable
content, i.e. live and/or multimedia.
Tuesday, March 8, 2011
11. Disintermediation dynamics
Digital media facilitate the development of
a direct relationship between fans and clubs.
The same applies for brands investing in sports marketing.
Clubs/associations (and brands?) inclined to retain
the digital distribution rights of their most valuable
content, i.e. live and/or multimedia.
Publishers in need of a new value proposition.
Tuesday, March 8, 2011
13. Co-opetition & asset leveraging
Publishers will retain (or increase) their influence
and revenues only if they:
Tuesday, March 8, 2011
14. Co-opetition & asset leveraging
Publishers will retain (or increase) their influence
and revenues only if they:
> Manage carefully their brands’ DNA and enhance their credibility.
Tuesday, March 8, 2011
15. Co-opetition & asset leveraging
Publishers will retain (or increase) their influence
and revenues only if they:
> Manage carefully their brands’ DNA and enhance their credibility.
> Invest in depth, breadth and versatility of relevant content.
Tuesday, March 8, 2011
16. Co-opetition & asset leveraging
Publishers will retain (or increase) their influence
and revenues only if they:
> Manage carefully their brands’ DNA and enhance their credibility.
> Invest in depth, breadth and versatility of relevant content.
> Move from counting audience to nurturing communities.
Tuesday, March 8, 2011
17. Co-opetition & asset leveraging
Publishers will retain (or increase) their influence
and revenues only if they:
> Manage carefully their brands’ DNA and enhance their credibility.
> Invest in depth, breadth and versatility of relevant content.
> Move from counting audience to nurturing communities.
> Offer tailored CMA services to partners on a case-by-case basis.
Tuesday, March 8, 2011
18. Co-opetition & asset leveraging
Publishers will retain (or increase) their influence
and revenues only if they:
> Manage carefully their brands’ DNA and enhance their credibility.
> Invest in depth, breadth and versatility of relevant content.
> Move from counting audience to nurturing communities.
> Offer tailored CMA services to partners on a case-by-case basis.
All parties need to be flexible in shaping the new value chain.
Tuesday, March 8, 2011
26. Examples
Red Player by RedPlanet.gr
Tuesday, March 8, 2011
27. Examples
Red Player by RedPlanet.gr
Presentation of an Olympiacos basketball player in
regular intervals, as part of an “Absolute Red player”
contest/poll.
Tuesday, March 8, 2011
28. Examples
Red Player by RedPlanet.gr
Presentation of an Olympiacos basketball player in
regular intervals, as part of an “Absolute Red player”
contest/poll.
Content includes interviews, videos, retro, personality profile,
editorials, voting etc.
Tuesday, March 8, 2011
29. Examples
Red Player by RedPlanet.gr
Presentation of an Olympiacos basketball player in
regular intervals, as part of an “Absolute Red player”
contest/poll.
Content includes interviews, videos, retro, personality profile,
editorials, voting etc.
Access leads to
Tuesday, March 8, 2011
30. Examples
Red Player by RedPlanet.gr
Presentation of an Olympiacos basketball player in
regular intervals, as part of an “Absolute Red player”
contest/poll.
Content includes interviews, videos, retro, personality profile,
editorials, voting etc.
Access leads to unique content,
Tuesday, March 8, 2011
31. Examples
Red Player by RedPlanet.gr
Presentation of an Olympiacos basketball player in
regular intervals, as part of an “Absolute Red player”
contest/poll.
Content includes interviews, videos, retro, personality profile,
editorials, voting etc.
Access leads to unique content,
leads to fan engagement,
Tuesday, March 8, 2011
32. Examples
Red Player by RedPlanet.gr
Presentation of an Olympiacos basketball player in
regular intervals, as part of an “Absolute Red player”
contest/poll.
Content includes interviews, videos, retro, personality profile,
editorials, voting etc.
Access leads to unique content,
leads to fan engagement,
leads to monetizable communities.
Tuesday, March 8, 2011
