presentation for the Promotional Marketing Association

1. PMA Board Meeting Corporate Social Responsibility October 7, 2008

3. WHAT’S OUR AGENDA?

4. Save Now !

9. 6 MRI segments 48 Ungreen 10 Green at the market 18 Green in theory 6 Green but only if 16 Green at their best 2 Green advocates % SEGMENT

10. Roper segments True-Blue Greens: Env ironmental leaders and activists most likely to walk the green talk representing almost one third (30%) of the population. Gree n-Back Greens: Do not have time to be completely green and are not likely to give up comfort and convenience for the environment, but are willing to buy green products. They represent 10% of the population. Sprouts: Environment al “fence sitters” who buy green only if it meets their needs; they account for just over one quarter (26%) of the population. Grousers: Ge nerally uninv olved and uninterested in green issues, this segment believes individual behavior cannot improve the environment. They form 15% of the population. Apathetics: Not concerned enoug h about the environment to take action, this segment believes that environmental indifference is the mainstream. This group represents 18% of the population.

11. Yankelovich segments ▪ Green-less (29%) Unmoved by environmental issues and alarms ▪ Green-bits (19%) Don’t care but doing a few things ▪ Green-steps (25%) Aware, concerned taking steps ▪ Green-speaks (15%) Talk the talk more than walk the walk ▪ Green-thusiasts (13%) Environment is a passionate concern

14. but….

20. WHAT’S THEIR AGENDA? (how do you perceive these efforts?)

21. ?

24. Bank of America: Green Bank or Greenwash? posted by Nell in Global Finance on April 3rd, 2008 Or at least that was the question on the mind of Fortune Magazine’s Marc Gunther, in his “Black, White or Green?” blog post yesterday. On the same day as we awarded Bank of America CEO Ken Lewis the Fossil Fool of the Year award for being a lead financier of new coal-fired powerplants and mountaintop removal, he was in NY to accept an award from NRDC for the Bank’s new “green” skyscraper and their $20 billion commitment to renewable energy. The coincidence compelled Gunther to ask: “So is the Bank of America an environmental hero? A villain? Both? Or neither?” As corporations and financial institutions begin to respond to the demand for action on climate change, it seems we are always in a state of wondering where a company stands on the green line. How can we tell with Bank of America? Well, just as Bank of America measures their bottom-line with ones and zeros, we’re measuring their environmental impact by where their money is. As of 2006, every $1 Bank of America invested in renewable energy was matched by another $100 spent on dirty energy. To use an appropriate cliché, perhaps its time they put their money where their mouth is. Rainforest Action Network blog:

26. BMW brought its not-for-sale-in-America 118d five-door to New York City to claim the 2008 World Green Car award... and that's probably the only time we'll ever see the thing on US soil. Immediately following the event, BMW packed up the car and put it on the boat back to Deutschland.

29. Clorox Green Works brought together a reverse graffiti artist and a critically acclaimed documentary filmmaker, to create an environmentally friendly work of art and a film about a philosophy of clean. http://reversegraffitiproject.com

31. Table of Contents From the CEO 4 The Timberland Footprint 6 Summary of CSR Indicators 8 The Organization 9 Global Human Rights 16 Environmental Stewardship 34 Community Involvement 52 Stakeholder Engagement 70 Report Scope 72 Standard Disclosures 78 At Timberland, we live by a simple challenge and a common commitment—“Make it better.” Every day, we apply skill and passion to finding new ways to improve our products. Strengthening our relationships with stakeholders. And enhancing the communities where we live and work. “ Make it better” is straightforward, practical and common sense. It is a journey and not a destination. It can be found in small measures of goodness and in revolutionary breakthroughs in product technology. It’s the shoes we craft and the green spaces we restore. And at the end of the day, our hope is that, through the people and places we touch, we do our share to create a better world THE TIMBERLAND COMPANY 2006 CORPORATE SOCIAL RESPONSIBILITY REPORT

33. Vodka with a “Green” State of Mind

34. Barbie® Introduces '‘ Barbie™ BCause'' a Limited Edition Collection of Eco-Friendly Accessories for Girls Barbie™ BCause Collection, Available Exclusively at Toys“R”Us Stores Nationwide, Reuses and Repurposes Excess Barbie™ Fabrics and Trimmings to Create Fashionable and Playful Handbags, Pillows, Diaries, Totes and Other Accessories Environment & Earth Day EL SEGUNDO, Calif .--( BUSINESS WIRE )-- Just in time to celebrate Earth Day in style, Barbie® introduces a collection of eco-friendly accessories for girls with the debut of Barbie™ BCau se . The playful and on-trend Barbie™ BCause collection repurposes excess fabric and trimmings from other Barbie® doll fashions and products which would otherwise be discarded, offering eco-conscious girls a way to make an environmentally-friendly fashion statement with cool, patchwork-style accessories. Sold exclusively at Toys“R”Us stores in the Barbie® toy aisle, the Barbie™ BCause collection includes handbags, coin purses, hats, tote bags, pillows, diaries and more, each featuring its own unique variations and kitschy patchwork detail

48. How about these #’s?

52. WHAT’S PMA’s AGENDA?

53. Some Competition The Sustainable Advantage Wharton Nov 13-15 Philadelphia www.netimpact.org/conference

54. AGENDA OPTION #1: IGNORE

55. AGENDA OPTION #2: CAPITALIZE

59. AGENDA OPTION #6: COMMUNICATE BETTER

60. PMA’s AGENDA? 7. ??? 6. communicate better 5. do it all 4. value chain 3. enlighten 2. capitalize 1. ignore Option

66. Thank You [email_address]