Dashboarding for Growth

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Jordan Feldstein

What to include on a dashboard meant to focus attention on needle-moving levers in your business.

Marketing

A Growth-Focused
Dashboard
By Jordan Feldstein

Jordan Feldstein - @JFELDSTEIN
A Dashboard Should:
• Inform you of key trends.
• Keep you (and your team) focused.

Jordan Feldstein - @JFELDSTEIN
What’s On It?

Jordan Feldstein - @JFELDSTEIN
What’s Not On It.
• Vanity
• Realtime
• A lot

Jordan Feldstein - @JFELDSTEIN
What’s Not On It.
• Dashboard controls your focus.
• Ask yourself:
“If we improved this number, and nothing
else, will it help the business?”
• Only focus on “YES!”s.

Jordan Feldstein - @JFELDSTEIN
What’s On It?
Scale Performance User Value

Jordan Feldstein - @JFELDSTEIN
What’s On It?
Scale Performance User Value
How big are you?
How much new trafﬁc is coming in?
How big are you?
How much new trafﬁc is coming in?
How big are you?
How much new trafﬁc is coming in?

Jordan Feldstein - @JFELDSTEIN
What’s On It?
Scale Performance User Value
How much trafﬁc is converting into users?How much trafﬁc is converting into users?How much trafﬁc is converting into users?

Jordan Feldstein - @JFELDSTEIN
What’s On It?
Scale Performance User Value
How much does each user impact the business?How much does each user impact the business?How much does each user impact the business?

Jordan Feldstein - @JFELDSTEIN
What’s On It?
Inbound Trafﬁc Performance User Value

Jordan Feldstein - @JFELDSTEIN
What’s On It?
Inbound Trafﬁc Conversion Rate User Value

Jordan Feldstein - @JFELDSTEIN
What’s On It?
Inbound Trafﬁc Conversion Rate Revenue Per User

Jordan Feldstein - @JFELDSTEIN
How To Use It?
Inbound Trafﬁc Conversion Rate Revenue Per User
• Focus on the Trends.
• Let the dashboard guide your attention.

Jordan Feldstein - @JFELDSTEIN
(AARRR, anyone?)
Inbound Trafﬁc Conversion Rate Revenue Per User
• Acquisition
• Referral
• Activation • Retention
• Revenue

Jordan Feldstein - @JFELDSTEIN
IfYou Want To Improve:
Inbound Trafﬁc Conversion Rate Revenue Per User
• Test and scale new marketing channels.
• Test and tune the product’s virality.

Jordan Feldstein - @JFELDSTEIN
IfYou Want To Improve:
Inbound Trafﬁc Conversion Rate Revenue Per User
• Examine the funnel
• Devise hypotheses
• Run experiments.

Jordan Feldstein - @JFELDSTEIN
IfYou Want To Improve:
Inbound Trafﬁc Conversion Rate Revenue Per User
• (Depends on your product)
• Ideas: Talk to users, experiment with the
pricing, work on retention, etc.

Jordan Feldstein - @JFELDSTEIN
That Is My Dashboard.
Inbound Trafﬁc Conversion Rate Revenue Per User
• Forces you to think in terms of trends.
• Keeps you focusing on impactful numbers.

Jordan Feldstein - @JFELDSTEIN
You Can Use It.
The code is on
GitHub.
Data
Pulls data via
AJAX

Jordan Feldstein - @JFELDSTEIN
Thanks.
• Get the Dashboard:
• http://github.com/jfeldstein/...
• Follow me:
• @jfeldstein
• https://angel.co/jordan-feldstein
• http://github.com/jfeldstein

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Dashboarding for Growth

1. A Growth-Focused Dashboard By Jordan Feldstein

2. Jordan Feldstein - @JFELDSTEIN A Dashboard Should: • Inform you of key trends. • Keep you (and your team) focused.

3. Jordan Feldstein - @JFELDSTEIN What’s On It?

4. Jordan Feldstein - @JFELDSTEIN What’s Not On It. • Vanity • Realtime • A lot

5. Jordan Feldstein - @JFELDSTEIN What’s Not On It. • Dashboard controls your focus. • Ask yourself: “If we improved this number, and nothing else, will it help the business?” • Only focus on “YES!”s.

6. Jordan Feldstein - @JFELDSTEIN What’s On It? Scale Performance User Value

7. Jordan Feldstein - @JFELDSTEIN What’s On It? Scale Performance User Value How big are you? How much new traffic is coming in? How big are you? How much new traffic is coming in? How big are you? How much new traffic is coming in?

8. Jordan Feldstein - @JFELDSTEIN What’s On It? Scale Performance User Value How much traffic is converting into users?How much traffic is converting into users?How much traffic is converting into users?

9. Jordan Feldstein - @JFELDSTEIN What’s On It? Scale Performance User Value How much does each user impact the business?How much does each user impact the business?How much does each user impact the business?

10. Jordan Feldstein - @JFELDSTEIN What’s On It? Scale Performance User Value

11. Jordan Feldstein - @JFELDSTEIN What’s On It? Inbound Trafﬁc Performance User Value

12. Jordan Feldstein - @JFELDSTEIN What’s On It? Inbound Trafﬁc Conversion Rate User Value

13. Jordan Feldstein - @JFELDSTEIN What’s On It? Inbound Trafﬁc Conversion Rate Revenue Per User

14. Jordan Feldstein - @JFELDSTEIN How To Use It? Inbound Trafﬁc Conversion Rate Revenue Per User • Focus on the Trends. • Let the dashboard guide your attention.

15. Jordan Feldstein - @JFELDSTEIN (AARRR, anyone?) Inbound Trafﬁc Conversion Rate Revenue Per User • Acquisition • Referral • Activation • Retention • Revenue

16. Jordan Feldstein - @JFELDSTEIN IfYou Want To Improve: Inbound Trafﬁc Conversion Rate Revenue Per User • Test and scale new marketing channels. • Test and tune the product’s virality.

17. Jordan Feldstein - @JFELDSTEIN IfYou Want To Improve: Inbound Trafﬁc Conversion Rate Revenue Per User • Examine the funnel • Devise hypotheses • Run experiments.

18. Jordan Feldstein - @JFELDSTEIN IfYou Want To Improve: Inbound Trafﬁc Conversion Rate Revenue Per User • (Depends on your product) • Ideas: Talk to users, experiment with the pricing, work on retention, etc.

19. Jordan Feldstein - @JFELDSTEIN That Is My Dashboard. Inbound Trafﬁc Conversion Rate Revenue Per User • Forces you to think in terms of trends. • Keeps you focusing on impactful numbers.

20. Jordan Feldstein - @JFELDSTEIN You Can Use It. The code is on GitHub. Data Pulls data via AJAX

21. Jordan Feldstein - @JFELDSTEIN Thanks. • Get the Dashboard: • http://github.com/jfeldstein/... • Follow me: • @jfeldstein • https://angel.co/jordan-feldstein • http://github.com/jfeldstein

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