Interested in selling or buying a new Diamond? Look nor further than our quick guide to the 4C's of Diamond Buying & Selling. Shop and Sell Smarter.
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Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Learn the 4C's of Diamond Buying & Selling: Shop Smarter!
1. THE 4C’S OF DIAMOND QUALITY
KNOW WHAT TO LOOK FOR
SHOP SMARTER
BE AN EXPERT
SELL WITH KNOWLEDGE
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2. COLOR
- Setting the Diamond can IMPACT the Color of the Diamond
- A colorless diamond in a gold setting will reflect a yellow tint
- Colorless Diamonds are significantly more rare and valuable
- The above 12 letter system is used to scale the color of Diamonds
Color is 100% a Personal Preference
FACTS
3. CUT
- Determines the overall
“Beauty” of a Diamond.
- Determines light reflection
dispersal
- Round Brilliant is the top
selling shape
- There are over 10 various
styles of Cuts
This refers to the proportions, symmetry and polish.
4. CLARITY
- Flawless/IF Diamonds are the most desired due to the rarity.
- The more Flawless the diamond, the more expensive and rare
- A majority of “imperfections” are not visible to the naked eye
- Clarity is evaluated by the use of a 10-power magnification
- Flawlessness effects clarity, which in turns affects the brilliance
Clarity of a Diamond is a Measure of its Imperfections
FACTS
5. CARAT
- People confuse this term with the size, when it actually refers to
the weight of the diamond
- However, larger the diamond the larger the weight
- A single Carat is equal to .2 Grams
- As the Carat size increase, as does the value and rarity of the
Diamond
- Cut proportions can affect the appearance of the size of a
Diamond, thus impacting the Carat.
A Carat is a Measurement of Size
FACTS
7. “I never worry about diets. The only carrots that interest me are the number
of carats in a diamond.”
-Mae West
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