1. How are social groups
represented in my magazine?
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2. How are social groups represented in
my magazine?
The social group in my magazine is most likely to be working-
middle class who has a disposable income that can afford the
monthly cost. They will most likely be in further education or
employment.
How are your ‘characters’ represented? What could
this representation say about your audience?
The characters in the magazine are represented as
working class people who have worked hard to be
where they are now.

3. Gender
The main gender featured in the magazine is mainly female although
there is also males featured from the appearance of ‘Barney Revella’
and ‘Sam Acee’. I have tried to make the attractive to both male and
female by as my work has developed through this project. I have come
to realise that female would tend to read this as they may socialise
with friends and talk about for instance, this months edition rather
than male being less interactive with what they read and what they
don’t.
From the media packs which I looked at, Q magazine said that 75% of
their readers was male and 25% being women. Rolling Stones
magazine statistics showed that 52% of readers are male and 48% of
readers are female. Although, these statistics reject my view that I
think most of the readers would be female as I believe the heavy use
of women been present in the my magazine cover, contents and
double page spread.

4. Age
The reading age for my magazine would be 16-24. they will be exceptions of
this depending on whether older or younger people would enjoy the
magazine. For example, when I was younger I used to buy music magazines
that aged ranged for a older reader but I bought them as they may have been
a free gift or may have featured one of my favourite artists.
•
On a whole, I believe that my magazine challenges peoples opinions of age as
the main story of betty Davison is 17 years old in the story.
•
In addition, looking at the magazines that I used for existing research; the
median age for Rolling Stones magazine was 32 years old, Q magazine was 29
years old and Billboard magazine was 47 years old. This also rejects my view
that my magazine will have younger readers although I believe with the
layouts, colours and content of the magazine, that it will appeal to younger
adults and older teens.

5. class
I personally believe that the dominated class who would
read this magazine would most likely be middle class as
the primary reader and working class as the secondary
reader.
This is only because someone who is middle class would
more likely have an disposable income that could afford
the monthly price. However, the magazine is much
cheaper than most music magazines at only £2.60 unlike
other music magazines that can be priced over £5.00.

6. Ethnicity
• I personally believe that my magazine belongs
to a monoculture group rather than an
multicultural. This is because the music that is
presented in the magazine is pop music,
although this covers a large music base. I don’t
think that it is enough to say that the
magazine is part of a multicultural group.

7. Class
In addition, I live in York and York isn't always
classed as been multicultural city unlike other
cities such as London and Leeds.
There isn't any negative representations of other
ethnicity groups at all in the magazine.

8. Extras
• I believe that I have presented a positive role
model from the ‘Betty Davison’ story. She
mentions ‘I hate girls who dumb themselves
down for attention or whatever’, this shows a
positive message to girls not to act dumb to
look cute to people. This challenges the
stereotypical image of how a lot of female
performers are presented in the media today.

9. Why do people use media?
• People use many reasoning to use media in their
day to day life. McQail (1987) explains this
reasoning in a serious of answers. For example,
you may choose media to escape problems, as an
relaxation technique or you may just enjoy
media. I believe the entertainment category fits
well with my type of magazine as the main aim in
music media is too entertain people often
relating to their problems with can make feel
better or even have the reverse effect.