Your LinkedIn profile should include some basic info. Check out this presentation to get started.

1. Your LinkedIn Profile:
The Basics
The Lost Art of Storytelling…
Re-Imagined Online

2. The Lost Art of Storytelling…
Re-Imagined Online
You’re On LinkedIn.
Now What?
• If you have a LinkedIn
profile, you should at
least include the basics
• After all, you want people
to see your info, right?

3. The Lost Art of Storytelling…
Re-Imagined Online
A Profile Picture
• Include a real, professional-looking picture
of yourself
• After all, does this picture actually make
you want to connect with someone?

4. The Lost Art of Storytelling…
Re-Imagined Online
Your Full First and Last Name
• Yes, there is a desire for privacy
• But chances are, there is already lots of
information about you on the internet
(related: have you done a Google search
of your full name lately?)
• LinkedIn is a professional networking site,
and if you are going to be on it, you should
use your full name so that people know
who they are connecting with.

5. The Lost Art of Storytelling…
Re-Imagined Online
A List of Your Work Experience
• A profile that just lists one current
occupation looks empty and incomplete
• Take some time to list other positions you
have held over the years

6. The Lost Art of Storytelling…
Re-Imagined Online
Now Start Connecting!
• Check in occasionally to accept invitations
to connect
• Also, browse and add other people who
you may know
• If you only have 10 connections, it doesn't
look like you've made much of an effort

7. The Lost Art of Storytelling…
Re-Imagined Online
Bonus Points!
• Consider
adding these
extras to your
LinkedIn
profile

8. The Lost Art of Storytelling…
Re-Imagined Online
Your City and Province/State
• There are some instances where you may
want your profile to say only the province
or state (such as a real estate agent who
wants to serve a broad area)
• But the majority of the time, it will help you
connect with others if you are specific with
your geographic area

9. The Lost Art of Storytelling…
Re-Imagined Online
Descriptions of Past Jobs
• Add some information about positions
you've held
• If applicable, add a link to the companies'
LinkedIn profiles

10. The Lost Art of Storytelling…
Re-Imagined Online
A Summary
• This is the first major portion of your
LinkedIn profile that people see
• This is your chance to express yourself
however you like
• You can talk about your accomplishments,
skills, clarify your business offerings - it's
up to you!
• Stuck? Look up other people's profiles on
LinkedIn for some inspiration

11. The Lost Art of Storytelling…
Re-Imagined Online
Are You on LinkedIn?
Please connect with me at
linkedin.com/in/jenhames