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Research
Primary research:
Questionnaire results
Questionnaire
 I constructed a questionnaire then gave it to 20 people to
  fill in. I included the synopsis of the film at the top of the
  questionnaire so that people had a better understanding
  of what the film will be about. I tried to give it to a random
  selection of people around sixth form as that age group
  is my target, although to try and get a broader view I
  gave it to some older people also. I decided on 20 as I
  thought this would be an easy number to convert into
  percentages which would in turn make the results easier
  to process. I asked 10 closed “yes or no” questions and
  6 open “explain why...” questions so I could get some
  idea of what a possible audience was thinking.
Synopsis:
 A seemingly ordinary young woman falls
  victim to an obsessive and vicious
  admirer, things take a sinister turn for the
  worse….until their roles are reversed.
Age
 Age was an
  important factor to
  my research as from
  the beginning I
  decided that I would
  aim my film at the     16-19
  16-24 age group, I     20-30
  did have people who    30+
  took the
  questionnaire state
  their gender but I
  decided that this
  didn’t matter as it
  was a pretty even
  split.
Would like to watch
 Out of all the people I asked
  about watching my film – only
  one person said they would
  not like to watch the film but
  this did not worry me as the
  one person who said that they
  would not like to see the film
  was in the 30+ age group so      Yes
  this just furthered my initial   No
  thoughts that my target age
  group should be 16-24
 100% of people I asked also
  said that they would
  recommend this film to a
  friend.
Preferred genre
 By asking which genre
  people preferred it was
  clearly horror/thriller
  which goes along with my
  ideas that the age group
  of 16-24 year olds prefer
  horror or thriller films.
 I also chose a selection of
  films which goes along
  with the genres and once
  again the horror/thriller
  film was the most popular
Changes made to the film
 Out of the people that I asked
  only one person I asked said
  that they would make any
  changes to the synopsis. They
  said:
 “I think it could be a bit too
  creepy because people get
  stalked all the time”

                    In response to this I would say that I
                    understand that it is a very serious
                    problem but I am not trying to make light
                    of the situation and I would handle it in
                    the most sensitive way possible, I don’t
                    condone stalking, it is purely fictional.
Silent film                             Have seen a silent film


 I plan for my film to be silent
  but I understand that many
  people see silent films as                                               Yes
  things of the past and as “old                                           No

  and boring” this does not put
  me off but I appreciate that
  other people may be put off by
  this.
                                    Would still go and see my film if it
 As you can see less people                     was silent
  have seen silent films which
  makes me think that the
  people that haven't seen silent
  films still have strong
  stereotypical views of them.                                             Yes
                                                                           No
  Which lead me to hold a focus
  group.
Focus group
Focus group results
 In the focus group I explained            I think I would definitely like to
  in more depth the idea of my              see this now that I know its not
  film and more importantly why             like one of those old silent
                                            films!
  I wanted the film to be silent,
  by doing this I removed any                                I get that its not like an old silent
  misconceptions towards silent      Yeah it sounds          film but I still don't like the idea of
  films. At the end of the meeting   good now I              a silent film, I just don't think it
  I asked again “would you go        understand!             would interest me.

  and watch this film if it was
  silent?” and the results were a
  lot more positive, although this
  time I only asked 10 people
  only one person said no which
  I think is a positive
  improvement and confirmed to
  me that my film should be                                                                     Yes
  silent.                                                                                       No

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Primary Research

  • 3. Questionnaire  I constructed a questionnaire then gave it to 20 people to fill in. I included the synopsis of the film at the top of the questionnaire so that people had a better understanding of what the film will be about. I tried to give it to a random selection of people around sixth form as that age group is my target, although to try and get a broader view I gave it to some older people also. I decided on 20 as I thought this would be an easy number to convert into percentages which would in turn make the results easier to process. I asked 10 closed “yes or no” questions and 6 open “explain why...” questions so I could get some idea of what a possible audience was thinking.
  • 4. Synopsis:  A seemingly ordinary young woman falls victim to an obsessive and vicious admirer, things take a sinister turn for the worse….until their roles are reversed.
  • 5. Age  Age was an important factor to my research as from the beginning I decided that I would aim my film at the 16-19 16-24 age group, I 20-30 did have people who 30+ took the questionnaire state their gender but I decided that this didn’t matter as it was a pretty even split.
  • 6. Would like to watch  Out of all the people I asked about watching my film – only one person said they would not like to watch the film but this did not worry me as the one person who said that they would not like to see the film was in the 30+ age group so Yes this just furthered my initial No thoughts that my target age group should be 16-24  100% of people I asked also said that they would recommend this film to a friend.
  • 7. Preferred genre  By asking which genre people preferred it was clearly horror/thriller which goes along with my ideas that the age group of 16-24 year olds prefer horror or thriller films.  I also chose a selection of films which goes along with the genres and once again the horror/thriller film was the most popular
  • 8. Changes made to the film  Out of the people that I asked only one person I asked said that they would make any changes to the synopsis. They said:  “I think it could be a bit too creepy because people get stalked all the time” In response to this I would say that I understand that it is a very serious problem but I am not trying to make light of the situation and I would handle it in the most sensitive way possible, I don’t condone stalking, it is purely fictional.
  • 9. Silent film Have seen a silent film  I plan for my film to be silent but I understand that many people see silent films as Yes things of the past and as “old No and boring” this does not put me off but I appreciate that other people may be put off by this. Would still go and see my film if it  As you can see less people was silent have seen silent films which makes me think that the people that haven't seen silent films still have strong stereotypical views of them. Yes No Which lead me to hold a focus group.
  • 11. Focus group results  In the focus group I explained I think I would definitely like to in more depth the idea of my see this now that I know its not film and more importantly why like one of those old silent films! I wanted the film to be silent, by doing this I removed any I get that its not like an old silent misconceptions towards silent Yeah it sounds film but I still don't like the idea of films. At the end of the meeting good now I a silent film, I just don't think it I asked again “would you go understand! would interest me. and watch this film if it was silent?” and the results were a lot more positive, although this time I only asked 10 people only one person said no which I think is a positive improvement and confirmed to me that my film should be Yes silent. No