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ProVisors SEO Project

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The benefits of search engine optimization. Shows ProVisors members (www.provisors.com) how to optimize their profile.The ProVisors networking organization has a web site optimization project that ...

The benefits of search engine optimization. Shows ProVisors members (www.provisors.com) how to optimize their profile.The ProVisors networking organization has a web site optimization project that suggests that members optimize their profiles.

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    ProVisors SEO Project ProVisors SEO Project Presentation Transcript

    • SEO: What it Means for Your ProVisors Profile presented to Distribution and Manufacturing 2 Affinity Group by Jennifer Beever, CMC [WLK2] © New Incite 2009, All Rights Reserved, www.newincite.com
    • Why SEO? Case Study 1 • Optimized site • 80 hits →1,000s of visitors each month • No business from site → patients + lab work from site • # 1, 2, or 3 ranking on major search engines © New Incite 2009, All Rights Reserved, www.newincite.com
    • Why SEO? Case Study 2 • Manufacturer hard hit by global competition • Optimized site • Within six months, increased web traffic led to 30% business increase © New Incite 2009, All Rights Reserved, www.newincite.com
    • ProVisors Profile © New Incite 2009, All Rights Reserved, www.newincite.com
    • ProVisors Profile: 3 Steps 1. Fill out all profile fields 2. Analyze keywords 3. Optimize – Include keywords – HTML – Links to web site – ALT and Link Tags © New Incite 2009, All Rights Reserved, www.newincite.com
    • Fill Out Profile Form © New Incite 2009, All Rights Reserved, www.newincite.com
    • Analyze Keywords © New Incite 2009, All Rights Reserved, www.newincite.com
    • Optimize © New Incite 2009, All Rights Reserved, www.newincite.com
    • Definitions • Organic SEO: improve volume & quality of traffic to web site via natural techniques • Local SEO: specialized search engines allow geographically constrained searches against a structured db of local business listings • “Black hat” SEO: methods such as link farms and keyword stuffing degrade relevance of search results and the user- experience of search engines. © New Incite 2009, All Rights Reserved, www.newincite.com
    • Resources • www.searchenginenews.com • www.google.com • www.wordtracker.com • Richard Uzelac [WLK2] optimizes ProVisors profiles www.GoiMarketing.com/provisors © New Incite 2009, All Rights Reserved, www.newincite.com