ProVisors SEO Project

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The benefits of search engine optimization. Shows ProVisors members (www.provisors.com) how to optimize their profile.The ProVisors networking organization has a web site optimization project that suggests that members optimize their profiles.

Business Technology Design

Why SEO? Case Study 1
• Optimized site
• 80 hits →1,000s of
visitors each month
• No business from
site → patients +
lab work from site
• # 1, 2, or 3 ranking
on major search
engines

© New Incite 2009, All Rights Reserved, www.newincite.com

Why SEO? Case Study 2

• Manufacturer hard
hit by global
competition
• Optimized site
• Within six months,
increased web
traffic led to 30%
business increase

© New Incite 2009, All Rights Reserved, www.newincite.com

Analyze Keywords

© New Incite 2009, All Rights Reserved, www.newincite.com

Optimize

© New Incite 2009, All Rights Reserved, www.newincite.com

Definitions
• Organic SEO: improve volume & quality of
traffic to web site via natural techniques
• Local SEO: specialized search engines
allow geographically constrained searches
against a structured db of local business
listings
• “Black hat” SEO: methods such as link
farms and keyword stuffing degrade
relevance of search results and the user-
experience of search engines.
© New Incite 2009, All Rights Reserved, www.newincite.com

Resources
• www.searchenginenews.com
• www.google.com
• www.wordtracker.com
• Richard Uzelac [WLK2] optimizes
ProVisors profiles
www.GoiMarketing.com/provisors

© New Incite 2009, All Rights Reserved, www.newincite.com

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ProVisors SEO Project

2. Why SEO? Case Study 1 • Optimized site • 80 hits →1,000s of visitors each month • No business from site → patients + lab work from site • # 1, 2, or 3 ranking on major search engines © New Incite 2009, All Rights Reserved, www.newincite.com

3. Why SEO? Case Study 2 • Manufacturer hard hit by global competition • Optimized site • Within six months, increased web traffic led to 30% business increase © New Incite 2009, All Rights Reserved, www.newincite.com

5. ProVisors Profile: 3 Steps 1. Fill out all profile fields 2. Analyze keywords 3. Optimize – Include keywords – HTML – Links to web site – ALT and Link Tags © New Incite 2009, All Rights Reserved, www.newincite.com

9. Definitions • Organic SEO: improve volume & quality of traffic to web site via natural techniques • Local SEO: specialized search engines allow geographically constrained searches against a structured db of local business listings • “Black hat” SEO: methods such as link farms and keyword stuffing degrade relevance of search results and the user- experience of search engines. © New Incite 2009, All Rights Reserved, www.newincite.com

10. Resources • www.searchenginenews.com • www.google.com • www.wordtracker.com • Richard Uzelac [WLK2] optimizes ProVisors profiles www.GoiMarketing.com/provisors © New Incite 2009, All Rights Reserved, www.newincite.com

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