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Week 2 
Visual Perception 
A R T 1 0 0 
U n d e r s t a n d i n g V i s u a l C u l t u r e
agenda 9.2.14 
questions? 
artworlds: brief review 
function of the eye 
how eye and brain work together to create vision 
the active, constructed nature of vision
What is “art-like” about the 
Mona Lisa? 
it is an oil painting, 
it is painted by one of the most famous artists in history, 
and it is located in the Louvre, one of the most well-known 
art museums in the world.
LEONARDO DA VINCI 
Portrait of Lisa Gherardini, wife of 
Francesco del Giocondo, known as the 
Mona Lisa (the Joconde in French) 
c. 1503–06 
oil on panel 
30.3 x 20.8 inches 
Acquired by François I in 1518
“Leonardo undertook to execute, for Francesco del Giocondo, the portrait 
of Mona Lisa, his wife, and after he had lingered over it for four years, he 
left it unfinished; and the work is today in the possession of King Francis of 
France, at Fontainebleau. Anyone wishing to see the degree to which art 
could imitate nature could readily perceive this from the head; since therein 
are counterfeited all those minutenesses that with subtlety are able to be 
painted: seeing that the eyes had that lustre and moistness which are 
always seen in the living creature, and around them were the lashes and 
all those rosy and pearly tints that demand the greatest delicacy of 
execution. The eyebrows, through his having shown the manner in which 
the hairs spring from the flesh, here more close and here more scanty, and 
curve according to the pores of the flesh, could not be more natural. The 
nose, with its beautiful nostrils, rosy and tender, appeared to be alive. The 
mouth with its opening , and with its ends united by the red of the lips to 
the flesh-tints of the face, seemed, in truth, to be not colours but flesh. In 
the pit of the throat, if one gazed upon it intently, could be seen the beating 
of the pulse: and indeed it may be said that it was painted in such a 
manner as to make every brave artificer, be he who he may, tremble and 
lose courage. He employed also this device: Mona Lisa being very 
beautiful, while he was painting her portrait, he retained those who played 
or sang, and continually jested, who would make her to remain merry, in 
order to take away that melancholy which painters are often wont to give to 
their portraits. And in this work of Leonardo there was a smile so pleasing , 
that it was a thing more divine than human to behold, and it was held to be 
something marvelous, in that it was not other than alive.” 
Giorgio Vasari ‘The Lives of the Most Excellent 
Painters, Sculptors, and Architects’ 1550
http://www.nytimes.com/int 
eractive/2012/04/14/world/e 
urope/Not-Just-Another- 
Fake-Mona- 
Lisa.html?ref=europe&_r=0
Marcel DUCHAMP 
L.H.O.O.Q 
1919 
postcard with doodle
Andy WARHOL, Double Mona Lisa, 1963 
Silkscreen ink on linen 
28-1/8 x 37-1/8 inches
Andy WARHOL 
Mona Lisa 
1963 
Acrylic and silkscreen on canvas 
44 x 29 inches
Andy WARHOL 
Thirty Are Better Than One 
1963 
Synthetic polymer paint and 
silkscreen ink on canvas 
110 x 94 inches
Vik MUNIZ, Double Mona Lisa, After Warhol, (Peanut Butter + Jelly) 1999,cibachrome
Briefly, we will 
study the eye and the dynamic process of visual 
perception, to understand how our brains create 
the images we see.
But in general in this course, we are interested not 
in the “nature” of vision, but in its culture; in 
other words, how humans have developed 
languages of visual communication given our 
status as sighted creatures.
http://www.aoa.org/patients-and-public/resources-for-teachers/ 
how-your-eyes-work?sso=y
Most people assume that vision works as pictured in the diagram below. 
Put in words: our vision is just what our eye sees and reports to the brain. 
schematic diagram of how vision works 
(please note: this diagram is WRONG)
“the eye is like a camera” 
This analogy holds up to a point. 
The point at which it no longer holds 
is the retina. 
Please note: this diagram is TRUE up to a 
point and then becomes FALSE.
Please note: this diagram is still a bit misleading, but it’s a whole lot better than the 
previous one.
why is the eye/camera 
idea wrong? 
FIRST REASON. There is no “image,” no picture in the eye 
at all. All that happens in the eye is that light admitted 
through the pupil and focused through the lens differentially 
stimulates the neuron-rich tissue at the back of the eye (the 
retina), sending patterns of electrical impulses to the brain 
(specifically to a region of the brain known as the visual 
cortex), where the signals must be processed and 
interpreted to create what we see.
there is animal and human 
evidence for 3 discrete 
processing systems 
“Although the visual processing mechanisms are not yet 
completely understood, recent findings from anatomical and 
physiological studies in monkeys suggest that visual signals are 
fed into at least three separate processing systems. One system 
appears to process information mainly about shape; a second, 
mainly about color; and a third, movement, location, and spatial 
organization.” 
Human psychological studies support the findings obtained 
through animal research. These studies show that the 
perception of movement, depth, perspective, the relative size of 
objects, the relative movement of objects, shading, and 
gradations in texture all depend primarily on contrasts in light 
intensity rather than on color.” 
SOURCE: http://www.brainfacts.org/sensing-thinking-behaving/senses-and-perception/ 
articles/2012/vision-processing-information/
in the third system 
(depth/location/movement) 
“About 60 years ago, scientists discovered that each 
vision cell’s receptive field is activated when light hits 
a tiny region in the center of the field and inhibited 
when light hits the area surrounding the center. If light 
covers the entire receptive field, the cell responds 
weakly.” 
Another way to put this is: “the visual process begins by 
comparing the amount of light striking any small region of 
the retina with the amount of surrounding light.” 
This process is enhanced by “lateral inhibition,” in which 
all but the strongest signals are filtered out by the retina 
before even reaching the brain. (Preference for edges.) 
SOURCE: http://www.brainfacts.org/sensing-thinking-behaving/senses-and-perception/ 
articles/2012/vision-processing-information/
Our ability to, judge distance, move through space, avoid 
obstacles,—these are all INFERENCES drawn from 
information about contrasts between light intensity rather 
than actual visual data—even though we perceive them 
as properties of our vision. 
This is ANOTHER REASON why the eye/camera idea is 
completely misleading.
let’s summarize 
The brain constructs your field of vision from electrical impulses 
sent by the eye. 
The eye collects data on 
shape 
color 
position/location/movement 
and these seem to be processed in the brain by three discrete 
systems. 
The raw data entering the third system has to do with differences in 
light intensity. These signals are enhanced by the retina through 
the process of lateral inhibition and are subsequently interpreted by 
the visual cortex to produce our field of vision, which we experience 
as continuous and compelling rather than as a series of 
approximations of distance, size and depth via contrasts between 
light and shadow.
J.S. COPLEY 
Mrs. Ezekiel Goldthwait 
oil on canvas 
50 1/8 x 40 1/8 inches 
This human perceptual 
preference for “edges”— 
areas of high contrast between 
light and shadow—is also 
exploited by artists wanting to 
create convincing three-dimensional 
illusions in their two-dimensional 
art.
“blind spot” experiment 
http://serendip.brynmawr.edu/bb/blindspot1.html 
http://serendip.brynmawr.edu/bb/blindspot/ 
http://serendip.brynmawr.edu/bb/latinhib.html 
http://dragon.uml.edu/psych/illusion.html
In this class we consider… 
not the spectrum of light visible 
to the human eye, 
but our culturally bound sense 
of what colors mean.
In other words, not what 
vision is, 
But in what human 
beings have made 
of vision.
M.C. Escher (Dutch, 1898 – 1972), Drawing Hands, 1948, ithograph, 11 1/8 x 13 1/8 in

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UVCWeek 2Class 1

  • 1. Week 2 Visual Perception A R T 1 0 0 U n d e r s t a n d i n g V i s u a l C u l t u r e
  • 2. agenda 9.2.14 questions? artworlds: brief review function of the eye how eye and brain work together to create vision the active, constructed nature of vision
  • 3. What is “art-like” about the Mona Lisa? it is an oil painting, it is painted by one of the most famous artists in history, and it is located in the Louvre, one of the most well-known art museums in the world.
  • 4. LEONARDO DA VINCI Portrait of Lisa Gherardini, wife of Francesco del Giocondo, known as the Mona Lisa (the Joconde in French) c. 1503–06 oil on panel 30.3 x 20.8 inches Acquired by François I in 1518
  • 5. “Leonardo undertook to execute, for Francesco del Giocondo, the portrait of Mona Lisa, his wife, and after he had lingered over it for four years, he left it unfinished; and the work is today in the possession of King Francis of France, at Fontainebleau. Anyone wishing to see the degree to which art could imitate nature could readily perceive this from the head; since therein are counterfeited all those minutenesses that with subtlety are able to be painted: seeing that the eyes had that lustre and moistness which are always seen in the living creature, and around them were the lashes and all those rosy and pearly tints that demand the greatest delicacy of execution. The eyebrows, through his having shown the manner in which the hairs spring from the flesh, here more close and here more scanty, and curve according to the pores of the flesh, could not be more natural. The nose, with its beautiful nostrils, rosy and tender, appeared to be alive. The mouth with its opening , and with its ends united by the red of the lips to the flesh-tints of the face, seemed, in truth, to be not colours but flesh. In the pit of the throat, if one gazed upon it intently, could be seen the beating of the pulse: and indeed it may be said that it was painted in such a manner as to make every brave artificer, be he who he may, tremble and lose courage. He employed also this device: Mona Lisa being very beautiful, while he was painting her portrait, he retained those who played or sang, and continually jested, who would make her to remain merry, in order to take away that melancholy which painters are often wont to give to their portraits. And in this work of Leonardo there was a smile so pleasing , that it was a thing more divine than human to behold, and it was held to be something marvelous, in that it was not other than alive.” Giorgio Vasari ‘The Lives of the Most Excellent Painters, Sculptors, and Architects’ 1550
  • 6.
  • 7.
  • 9. Marcel DUCHAMP L.H.O.O.Q 1919 postcard with doodle
  • 10. Andy WARHOL, Double Mona Lisa, 1963 Silkscreen ink on linen 28-1/8 x 37-1/8 inches
  • 11. Andy WARHOL Mona Lisa 1963 Acrylic and silkscreen on canvas 44 x 29 inches
  • 12. Andy WARHOL Thirty Are Better Than One 1963 Synthetic polymer paint and silkscreen ink on canvas 110 x 94 inches
  • 13. Vik MUNIZ, Double Mona Lisa, After Warhol, (Peanut Butter + Jelly) 1999,cibachrome
  • 14. Briefly, we will study the eye and the dynamic process of visual perception, to understand how our brains create the images we see.
  • 15. But in general in this course, we are interested not in the “nature” of vision, but in its culture; in other words, how humans have developed languages of visual communication given our status as sighted creatures.
  • 17. Most people assume that vision works as pictured in the diagram below. Put in words: our vision is just what our eye sees and reports to the brain. schematic diagram of how vision works (please note: this diagram is WRONG)
  • 18. “the eye is like a camera” This analogy holds up to a point. The point at which it no longer holds is the retina. Please note: this diagram is TRUE up to a point and then becomes FALSE.
  • 19. Please note: this diagram is still a bit misleading, but it’s a whole lot better than the previous one.
  • 20. why is the eye/camera idea wrong? FIRST REASON. There is no “image,” no picture in the eye at all. All that happens in the eye is that light admitted through the pupil and focused through the lens differentially stimulates the neuron-rich tissue at the back of the eye (the retina), sending patterns of electrical impulses to the brain (specifically to a region of the brain known as the visual cortex), where the signals must be processed and interpreted to create what we see.
  • 21. there is animal and human evidence for 3 discrete processing systems “Although the visual processing mechanisms are not yet completely understood, recent findings from anatomical and physiological studies in monkeys suggest that visual signals are fed into at least three separate processing systems. One system appears to process information mainly about shape; a second, mainly about color; and a third, movement, location, and spatial organization.” Human psychological studies support the findings obtained through animal research. These studies show that the perception of movement, depth, perspective, the relative size of objects, the relative movement of objects, shading, and gradations in texture all depend primarily on contrasts in light intensity rather than on color.” SOURCE: http://www.brainfacts.org/sensing-thinking-behaving/senses-and-perception/ articles/2012/vision-processing-information/
  • 22. in the third system (depth/location/movement) “About 60 years ago, scientists discovered that each vision cell’s receptive field is activated when light hits a tiny region in the center of the field and inhibited when light hits the area surrounding the center. If light covers the entire receptive field, the cell responds weakly.” Another way to put this is: “the visual process begins by comparing the amount of light striking any small region of the retina with the amount of surrounding light.” This process is enhanced by “lateral inhibition,” in which all but the strongest signals are filtered out by the retina before even reaching the brain. (Preference for edges.) SOURCE: http://www.brainfacts.org/sensing-thinking-behaving/senses-and-perception/ articles/2012/vision-processing-information/
  • 23. Our ability to, judge distance, move through space, avoid obstacles,—these are all INFERENCES drawn from information about contrasts between light intensity rather than actual visual data—even though we perceive them as properties of our vision. This is ANOTHER REASON why the eye/camera idea is completely misleading.
  • 24. let’s summarize The brain constructs your field of vision from electrical impulses sent by the eye. The eye collects data on shape color position/location/movement and these seem to be processed in the brain by three discrete systems. The raw data entering the third system has to do with differences in light intensity. These signals are enhanced by the retina through the process of lateral inhibition and are subsequently interpreted by the visual cortex to produce our field of vision, which we experience as continuous and compelling rather than as a series of approximations of distance, size and depth via contrasts between light and shadow.
  • 25. J.S. COPLEY Mrs. Ezekiel Goldthwait oil on canvas 50 1/8 x 40 1/8 inches This human perceptual preference for “edges”— areas of high contrast between light and shadow—is also exploited by artists wanting to create convincing three-dimensional illusions in their two-dimensional art.
  • 26. “blind spot” experiment http://serendip.brynmawr.edu/bb/blindspot1.html http://serendip.brynmawr.edu/bb/blindspot/ http://serendip.brynmawr.edu/bb/latinhib.html http://dragon.uml.edu/psych/illusion.html
  • 27. In this class we consider… not the spectrum of light visible to the human eye, but our culturally bound sense of what colors mean.
  • 28. In other words, not what vision is, But in what human beings have made of vision.
  • 29. M.C. Escher (Dutch, 1898 – 1972), Drawing Hands, 1948, ithograph, 11 1/8 x 13 1/8 in