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Spc Capabilities Presentation

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Partnering For Growth SPC Overview
Think Possibilities
SPC Spectrum
[object Object],[object Object],[object Object],[object Object],Who We Are
[object Object],[object Object],[object Object],Collaborative Entrepreneurship
Applied Knowledge ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Green Matters
Focused Assets ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],The Power of Inline – Think Web ™
[object Object],[object Object],Complete the Package — Think Sheetfed ™
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Digital – Think Digital ™
[object Object],[object Object],[object Object],[object Object],[object Object],Fulfillment – Think Lettershop ™
“ A 5% improvement in customer retention rates will yield between a 25% to 100% increase in profits” - Frederick Reichheld
Think Loyalty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Get Personal
Loyalty Contact Map Phase 1: Acquisition Marketing Key Message: “Come experience!” Phase 2: Pre-visit Key Message: “You can’t believe what you’ll see!” Phase 3: Visit Key Message: “Glad you’re here!” Phase 4: Post Visit Key Message: “Come back soon!” Phase 5: Conversion to Loyalty Contact Types email face to face direct mail pURL billboard direct mail trigger inserts mass media
[object Object],[object Object],[object Object],Elite Tier Events Spa Entertainment Buzz Birthday Slot mailer Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Loyalty Contact Calendar
[object Object],[object Object],[object Object],Think Monogram ™
Think Monogram ™ ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Spc Capabilities Presentation

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