1. IKEA- THE
GLOBAL
RETAILER
By: Jeanalyn Basid
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2. IKEA (1943)
 Established by Ingvar Kamprad who is dyslexic- in Sweden in
1943 when he was just 17 years old.
 IKEA may be the world most successful global retailer.
 IKEA target market is the global middle class who are looking
for low -priced but attractively designed furniture and
household items
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3. MANUFACTURING
 Although IKEA household products and furniture are
designed in Sweden, they are largely manufactured in
developing countries to keep costs down .
 With suppliers in 50 countries, roughly 2/3 of purchasing is
from Europe with about 1/3 from Asia.
 For most of its products, the final assembly is performed by
the end-user (consumer).
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4. THE WORLD'S THREE LARGEST IKEA
STORES
1. Stockholm Kungens Kurva,
Sweden.
2. Shenyang , China: 47000.
3. Malmö Svagertorp, Sweden.
IKEA stores were first opened in
Greece in 2001 in Thessaloniki.
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5. PRODUCT
 Furniture - Rather than being sold pre-assembled, much of
IKEA's furniture is designed to be self-assembled. The
company claims that this helps reduce costs and use of
packaging by not shipping air; the volume of a bookcase, for
example, is considerably less if it is shipped unassembled
rather than assembled. This is also practical for many of the
chain's European customers, where public transport is
commonly used, with the flat-pack methods allowing for
easier transport via public transportation.
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6. PRODUCT NAMES
Upholstered furniture, coffee
tables, rattan furniture,
bookshelves, media storage,
doorknobs .
Beds, wardrobes, hall furniture.
Dining tables and chairs.
Bookcase ranges.
Bathroom articles.
Kitchens Chairs, desks.
Garden furniture. 6

7. Carpets
Lighting: terms from music, chemistry,
meteorology, measures, weights, seasons,
months, days, boats, nautical terms
Bedlinen, bed covers, pillows/cushions:
flowers, plants, precious stones
Children's items.
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8. Curtain accessories: mathematical and
geometrical terms
Kitchen utensils: foreign words, spices,
herbs, fish, mushrooms, fruits or berries,
functional descriptions
Boxes, wall decoration, pictures and frames ,
clocks: colloquial expressions ,
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9. RESTAURANTS AND FOOD MARKETS
Many stores include restaurants serving
traditional Swedish food, including potatoes
with Swedish meatballs, cream sauce and
lingonberry jam, although there are
variations.
In many locations, the IKEA restaurants
open daily before the rest of the store and
serve an inexpensive breakfast.
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10.  Many stores also have a Swedish Food Market that until
the fall of 2011 sold Swedish-made, Swedish-style
groceries, such as Swedish meatballs, packages of gravy
and various Scandinavian cookies and crackers, as well as
salmon and salmon role. IKEA also sells lingonberry jam in
a wide array of sizes, including buckets. IKEA has
extended its product range with the introduction the IKEA
food label. The new label has various different foods
including, chocolates, meatballs, jams, pancakes, salmon,
and various drinks. All IKEA Food products are based on
Swedish recipes and traditions. The majority of the food
production still takes place in Sweden by small, medium
and large manufacturers.
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