2. Evolution’s Positioning Platform Our Mission To provide consultative and collaborative marketing research solutions through unparalleled global experience in the pharmaceutical and medical device industries Reasons to Believe We’ve accomplished this before – Leading revenue generators and researchers at world’s largest provider of customized qualitative research for the pharmaceutical industry We are often positioned by our clients as “strategic partners” rather than “vendors” Long-term relationships rather than one-off projects Initial focus on early-stage, strategic research Frequent consultation on front and back end of MR Often called upon for presentations to Senior Management
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5. Our business by the numbers 80% 10% 10% Qualitative 80% 20% Quantitative Global 45% 55% US (only) Pre-launch 80% 20% Post-launch Pre-phase III 40% 60% Post-phase III Primarily Strategic 85% 15% Primarily Tactical Full-service marketing research and consulting firm
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13. Platform Creator TM – Main Screen Presentation Message can be segmented by customer type via drop-down menus Multiple views related to plank frequency and placement Planks color-coded to indicate statement type
