1. REDEFININGU
ENTERTAINMENT & TECHNOLOGY
Sunday, October 23, 11
2. THE TEAM
ACTOR.ATHLETE.HOST
John has 13 world top 3 titles in 3 sports, 17 top
National Titles in 6 sports. John has been in
the SAG since the mid 60’s having been an
actor in over 45 commercials, TV Series and big
screen productions.
e rd i ck
n D i st
J oh
Sunday, October 23, 11
3. THE TEAM
Entrepreneur. Nerd. Producer. Improver.
André is the President of SociallyU. A Firm focused on
progressive Web 2.0 Marketing / Learning systems.
André housed all the server infrastructure for Senator
John McCain and the Republican National Committee
during the 2008 elections as well as over 200 other
r
companies.
tz le
é D an
A nd r
Sunday, October 23, 11
4. THE TEAM
producer.creator. networker.
Sue Ann Taylor is the CEO of www.zeeltv.com,
broadcast networks delivered over the internet,
cable and IPTV, focusing on special interest
communities.
T a yl or
A n n
S ue
Sunday, October 23, 11
5. THE TEAM
Producer.creator.
McKay Productions produces high quality motion-picture and
television programming and offers a wide range of services from
complete turn-key operations; to writing, producing, directing
services, and production crews.
Experience and credits include:
Turner South, A&E Network, Travel Channel, Court TV, Home &
Garden TV, Food Channel, NBC, ABC
cKay
L or i M
Sunday, October 23, 11
6. THE TEAM
marketer.closer.promoter.
Mark Roffman’s areas of expertise include sales, business
organization and management. A media sales representative for over
twenty years Mark has sold everything from local and regional radio,
local and regional cable, national cable, national syndication. Mark
has become part to the important evolving world of Streaming Video
on broadband. He is particularly skilled at bringing clients to a
an
purchasing level of comfort with new/experimental media.
of fm
a rk R
M
Sunday, October 23, 11
7. THE TEAM
call center. sales.marketing.
Don started a Call Center for Westcott Communications (Satellite TV
programing). Don hired/trained over 200 salespeople to telemarket 3
start-up companies for Westcott (Automotive-Law Enforcement-
Medical Financing). Helped develop benefit package that created
value for new members. Eventually enrolled over the telephone
14,000 new members paying $385 monthly subscription fee.
on
Westcott Communications was sold in 1994 for $ 441 million.
He ns
D on
Sunday, October 23, 11
8. REDEFININGU
ENTERTAINMENT & TECHNOLOGY
Sunday, October 23, 11
10. CREATE A “MOVEMENT”
• Niche television - Millions of Viewers
• Benefits and Compelling Stories drive
membership to H2U
• Overlay concept on affiliate networks
• Participation Model
Sunday, October 23, 11
11. TV SERIES & INTERNET
CREATES
Sunday, October 23, 11
12. 1,000,000
750,000
500,000
1 MILLION
250,000 MEMBERS IN 3 YEARS
0
Sunday, October 23, 11
13. 1,000,000
750,000
500,000
1 MILLION
250,000 MEMBERS IN 3 YEARS
0
Sunday, October 23, 11
38. Web Technology
www.learnsocially.com
Private Social Network
Interactive Video Experience
Incentives and Rewards
Mobile Friendly
Promote H2U membership
Community Competition
Sunday, October 23, 11
40. DATA
ENHANCEMENT
ADDING MEMBERS
Sunday, October 23, 11
41. John Smith
45-54 Years Old
Married
$100,000 - $125,000 Income
Home Value
Facebook / Twitter Accounts
DATA
ENHANCEMENT
ADDING MEMBERS
Sunday, October 23, 11
42. 100%
80%
60%
40%
20%
0%
$- $10- $20- $30- $40- $50- $60- $70- $80- $90- $100 $110
Source: SubscriptionSiteInsider.com, inspired in
part by The Penny Effect by RedEyeVC.com
Sunday, October 23, 11
43. 100%
$10 - $19.97
80%
60%
40%
20%
0%
$- $10- $20- $30- $40- $50- $60- $70- $80- $90- $100 $110
Source: SubscriptionSiteInsider.com, inspired in
part by The Penny Effect by RedEyeVC.com
Sunday, October 23, 11
44. 100%
$10 - $19.97
80% $20 - $39.97
60%
40%
20%
0%
$- $10- $20- $30- $40- $50- $60- $70- $80- $90- $100 $110
Source: SubscriptionSiteInsider.com, inspired in
part by The Penny Effect by RedEyeVC.com
Sunday, October 23, 11
45. 100%
$10 - $19.97
80% $20 - $39.97
$40 - $49.97
60%
40%
20%
0%
$- $10- $20- $30- $40- $50- $60- $70- $80- $90- $100 $110
Source: SubscriptionSiteInsider.com, inspired in
part by The Penny Effect by RedEyeVC.com
Sunday, October 23, 11
46. 100%
$10 - $19.97
80% $20 - $39.97
$40 - $49.97
60% $50 - $99.97
40%
20%
0%
$- $10- $20- $30- $40- $50- $60- $70- $80- $90- $100 $110
Source: SubscriptionSiteInsider.com, inspired in
part by The Penny Effect by RedEyeVC.com
Sunday, October 23, 11
50. TV LAND
90 MILLION
SUBSCRIBERS
#1 NETWORK
VIEWERS OVER 50
Sunday, October 23, 11
51. AFFILIATE NICHES
Senior Sports
Crafts and Hobbies
Quilters
Woodworkers
Boat builders
Preservationists
Home Decorating
Music
Outdoor and Nature
Sunday, October 23, 11
52. MATURE MARKET PROGRAMMING
Largest healthcare market in U.S. History
Want to maintain activities and lifestyle
Willing to learn about health
Open to health information
Sunday, October 23, 11
53. 2.3 TRILLION
DISCRETIONARY
SPENDING
Sunday, October 23, 11
54. TELEVISION PROGRAMMING
Interstitial programming that can be
placed into niche areas.
Strengthening back and neck muscles
Quilter to quilt with reduced pain
Interstitial programming for Today
Show, Good Morning America, etc.
Sunday, October 23, 11
58. H2U EXPANDED BENEFITS
• Discount Card for Niche
Markets
• Short Term Promotions
• Enhance Discounts and
Coupons
• Membership signups available
at events
Sunday, October 23, 11
59. PURPOSE OF THIS PLAN…
• Increase national visibility of the H2U brand
• Increase enrollment into H2U
• Enhance/Expand the benefits available to H2U members
• Expand existing strategy of “celebrity promotion of health”
• Provide H2U with high impact way to promote HCA enterprise
hospitals and owned physicians
Sunday, October 23, 11
60. MOVEMENT
BRANDING
MEMBERSHIP
Sunday, October 23, 11
61. REDEFINING AGING FORECASTED
NUMBER OF NEW MEMBERS RENEWALS PRICE PER MEMBER
INVESTMENT RETURN TO H2U
YEAR 1 $1,400,000 200,000 200,000 $24.95 $8,000,000
YEAR 2 $1,000,000 300,000 400,000 $24.95 $14,000,000
YEAR 3 $750,000 300,000 700,000 $24.95 $20,000,000
TOTAL $3,150,000 800,000 NEW MEMBERS TOTAL $42,000,000
BRANDING
HCA HOSPITAL
H2U MEMBER VALUE PROMOTION
Sunday, October 23, 11
62. 6 MONTH OPTION
• Evaluate the series
• $800,000 expended
• Estimated $600,000 revenues
from new H2U members
• HCA Hospital Exposure
• Web Technology Interface
Sunday, October 23, 11
63. HCA LOYALTY VALUE FROM H2U MEMBERS
TOTAL MEMBERS ESTIMATED VALUE PER MEMBER TOTAL VALUE TO HCA
1,000,000 $1,000 $1,000,000,000
Sunday, October 23, 11
