REDEFININGU                         ENTERTAINMENT & TECHNOLOGYSunday, October 23, 11
THE TEAM                         ACTOR.ATHLETE.HOST                         John has 13 world top 3 titles in 3 sports, 17...
THE TEAM               Entrepreneur. Nerd. Producer. Improver.               André is the President of SociallyU. A Firm f...
THE TEAM                         producer.creator. networker.                         Sue Ann Taylor is the CEO of www.zee...
THE TEAM             Producer.creator.             McKay Productions produces high quality motion-picture and             ...
THE TEAM                         marketer.closer.promoter.                         Mark Roffman’s areas of expertise inclu...
THE TEAM                         call center. sales.marketing.                         Don started a Call Center for Westc...
REDEFININGU                         ENTERTAINMENT & TECHNOLOGYSunday, October 23, 11
Life Preserver for                         america’s sinking healthSunday, October 23, 11
CREATE A “MOVEMENT”        • Niche          television - Millions of Viewers        • Benefits  and Compelling Stories dri...
TV SERIES & INTERNET                               CREATESSunday, October 23, 11
1,000,000             750,000             500,000                             1 MILLION             250,000         MEMBER...
1,000,000             750,000             500,000                             1 MILLION             250,000         MEMBER...
EXPAND BENEFITS           TO H2U MEMBERSSunday, October 23, 11
NATIONAL                         VISIBILITY                         H2U BRANDSunday, October 23, 11
NATIONAL                         VISIBILITY                         H2U BRANDSunday, October 23, 11
EXPAND                         CELEBRITY                         PROMOTION                         OF HEALTHSunday, Octobe...
PROMOTE LOCAL                         HCA HOSPITALSSunday, October 23, 11
Sunday, October 23, 11
ENTERTAINING -                         HOST INVOLVEDSunday, October 23, 11
ENTERTAINING -                         HOST INVOLVED                                          +     COMPELLING            ...
+                         ENTERTAINING -                         HOST INVOLVED                                            ...
Sunday, October 23, 11
1                         John Disterdick            TEASER /OPENING                 HOSTSunday, October 23, 11
1                              2                         John Disterdick            TEASER /OPENING                       ...
1                              2                3                         John Disterdick            TEASER /OPENING      ...
Sunday, October 23, 11
4                         CELEBRITY                         IN STUDIOSunday, October 23, 11
4                         5                         CELEBRITY                                     MEDICAL MINUTE          ...
4                         5                6                         CELEBRITY                                     MEDICAL...
Sunday, October 23, 11
7                         POST ACTION                          INTERVIEWSunday, October 23, 11
7                           8                         POST ACTION                                           WRAP          ...
7                           8          9                         POST ACTION                                           WRA...
John Disterdick                                           REDEFININGU                                            TRT = 1 H...
CELEBRITY ENDORSEMENTS          MOTIVATING           H2U MEMBERSHIPSunday, October 23, 11
Sunday, October 23, 11
Web Technology               www.learnsocially.com               Private Social Network               Interactive Video Ex...
FUNNEL                         ADDING MEMBERSSunday, October 23, 11
DATA                         ENHANCEMENT                               ADDING MEMBERSSunday, October 23, 11
John Smith            45-54 Years Old                Married      $100,000 - $125,000 Income              Home Value      ...
100%  80%  60%   40%   20%        0%                         $- $10- $20- $30- $40- $50- $60- $70- $80- $90- $100 $110    ...
100%                                                                  $10 - $19.97  80%  60%   40%   20%        0%        ...
100%                                                                  $10 - $19.97  80%                                   ...
100%                                                                  $10 - $19.97  80%                                   ...
100%                                                                  $10 - $19.97  80%                                   ...
NETWORKS AVAILABLESunday, October 23, 11
ZeelTV/Blue Heron           0 - 500,000           MEMBERS           LESS THAN           6 MONTHSSunday, October 23, 11
RETIREMENT LIVING TV                         80 MILLION                         SUBSCRIBERSSunday, October 23, 11
TV LAND                     90 MILLION                     SUBSCRIBERS                     #1 NETWORK                     ...
AFFILIATE NICHES                            Senior Sports                            Crafts and Hobbies                   ...
MATURE MARKET PROGRAMMING                         Largest healthcare market in U.S. History                         Want t...
2.3 TRILLION                         DISCRETIONARY                         SPENDINGSunday, October 23, 11
TELEVISION PROGRAMMING                         Interstitial programming that can be                         placed into ni...
Life Preserver for                         america’s sinking healthSunday, October 23, 11
PARTICIPATION MODEL                         TM                              ORGANIZATIONS      GOALS                      ...
PARTICIPATION MODEL                                     TM                         MILLIONS DIRECTEDSunday, October 23, 11
H2U EXPANDED BENEFITS        • Discount Card for Niche          Markets        • Short Term Promotions        • Enhance Di...
PURPOSE OF THIS PLAN…         • Increase national visibility of the H2U brand         • Increase enrollment into H2U      ...
MOVEMENT                          BRANDING                         MEMBERSHIPSunday, October 23, 11
REDEFINING AGING                                                            FORECASTED                                    ...
6 MONTH OPTION                                  • Evaluate the series                                  • $800,000 expended...
HCA LOYALTY VALUE FROM H2U MEMBERS                         TOTAL MEMBERS   ESTIMATED VALUE PER MEMBER     TOTAL VALUE TO H...
THANK YOUSunday, October 23, 11
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Redefining u optimized

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Redefining u optimized

  1. 1. REDEFININGU ENTERTAINMENT & TECHNOLOGYSunday, October 23, 11
  2. 2. THE TEAM ACTOR.ATHLETE.HOST John has 13 world top 3 titles in 3 sports, 17 top National Titles in 6 sports. John has been in the SAG since the mid 60’s having been an actor in over 45 commercials, TV Series and big screen productions. e rd i ck n  D i st J ohSunday, October 23, 11
  3. 3. THE TEAM Entrepreneur. Nerd. Producer. Improver. André is the President of SociallyU. A Firm focused on progressive Web 2.0 Marketing / Learning systems. André housed all the server infrastructure for Senator John McCain and the Republican National Committee during the 2008 elections as well as over 200 other r companies. tz le é  D an A nd rSunday, October 23, 11
  4. 4. THE TEAM producer.creator. networker. Sue Ann Taylor is the CEO of www.zeeltv.com, broadcast networks delivered over the internet, cable and IPTV, focusing on special interest communities. T a yl or  A n n   S ueSunday, October 23, 11
  5. 5. THE TEAM Producer.creator. McKay Productions produces high quality motion-picture and television programming and offers a wide range of services from complete turn-key operations; to writing, producing, directing services, and production crews. Experience and credits include: Turner South, A&E Network, Travel Channel, Court TV, Home & Garden TV, Food Channel, NBC, ABC cKay L or i  MSunday, October 23, 11
  6. 6. THE TEAM marketer.closer.promoter. Mark Roffman’s areas of expertise include sales, business organization and management. A media sales representative for over twenty years Mark has sold everything from local and regional radio, local and regional cable, national cable, national syndication. Mark has become part to the important evolving world of Streaming Video on broadband.  He is particularly skilled at bringing clients to a an purchasing level of comfort with new/experimental media. of fm a rk  R MSunday, October 23, 11
  7. 7. THE TEAM call center. sales.marketing. Don started a Call Center for Westcott Communications (Satellite TV programing). Don hired/trained over 200 salespeople to telemarket 3 start-up companies for Westcott (Automotive-Law Enforcement- Medical Financing). Helped develop benefit package that created value for new members. Eventually enrolled over the telephone 14,000 new members paying $385 monthly subscription fee. on Westcott Communications was sold in 1994 for $ 441 million.   He ns D onSunday, October 23, 11
  8. 8. REDEFININGU ENTERTAINMENT & TECHNOLOGYSunday, October 23, 11
  9. 9. Life Preserver for america’s sinking healthSunday, October 23, 11
  10. 10. CREATE A “MOVEMENT” • Niche television - Millions of Viewers • Benefits and Compelling Stories drive membership to H2U • Overlay concept on affiliate networks • Participation ModelSunday, October 23, 11
  11. 11. TV SERIES & INTERNET CREATESSunday, October 23, 11
  12. 12. 1,000,000 750,000 500,000 1 MILLION 250,000 MEMBERS IN 3 YEARS 0Sunday, October 23, 11
  13. 13. 1,000,000 750,000 500,000 1 MILLION 250,000 MEMBERS IN 3 YEARS 0Sunday, October 23, 11
  14. 14. EXPAND BENEFITS TO H2U MEMBERSSunday, October 23, 11
  15. 15. NATIONAL VISIBILITY H2U BRANDSunday, October 23, 11
  16. 16. NATIONAL VISIBILITY H2U BRANDSunday, October 23, 11
  17. 17. EXPAND CELEBRITY PROMOTION OF HEALTHSunday, October 23, 11
  18. 18. PROMOTE LOCAL HCA HOSPITALSSunday, October 23, 11
  19. 19. Sunday, October 23, 11
  20. 20. ENTERTAINING - HOST INVOLVEDSunday, October 23, 11
  21. 21. ENTERTAINING - HOST INVOLVED + COMPELLING EMOTIONAL STORYSunday, October 23, 11
  22. 22. + ENTERTAINING - HOST INVOLVED COMPELLING EMOTIONAL STORY = REDEFININGUSunday, October 23, 11
  23. 23. Sunday, October 23, 11
  24. 24. 1 John Disterdick TEASER /OPENING HOSTSunday, October 23, 11
  25. 25. 1 2 John Disterdick TEASER /OPENING MEET GUEST HOSTSunday, October 23, 11
  26. 26. 1 2 3 John Disterdick TEASER /OPENING MEET GUEST NEED FOR CHANGE HOSTSunday, October 23, 11
  27. 27. Sunday, October 23, 11
  28. 28. 4 CELEBRITY IN STUDIOSunday, October 23, 11
  29. 29. 4 5 CELEBRITY MEDICAL MINUTE IN STUDIOSunday, October 23, 11
  30. 30. 4 5 6 CELEBRITY MEDICAL MINUTE FOOTAGE OF EVENT IN STUDIOSunday, October 23, 11
  31. 31. Sunday, October 23, 11
  32. 32. 7 POST ACTION INTERVIEWSunday, October 23, 11
  33. 33. 7 8 POST ACTION WRAP INTERVIEWSunday, October 23, 11
  34. 34. 7 8 9 POST ACTION WRAP CALL TO ACTION INTERVIEWSunday, October 23, 11
  35. 35. John Disterdick REDEFININGU TRT = 1 HOURSunday, October 23, 11
  36. 36. CELEBRITY ENDORSEMENTS MOTIVATING H2U MEMBERSHIPSunday, October 23, 11
  37. 37. Sunday, October 23, 11
  38. 38. Web Technology www.learnsocially.com Private Social Network Interactive Video Experience Incentives and Rewards Mobile Friendly Promote H2U membership Community CompetitionSunday, October 23, 11
  39. 39. FUNNEL ADDING MEMBERSSunday, October 23, 11
  40. 40. DATA ENHANCEMENT ADDING MEMBERSSunday, October 23, 11
  41. 41. John Smith 45-54 Years Old Married $100,000 - $125,000 Income Home Value Facebook / Twitter Accounts DATA ENHANCEMENT ADDING MEMBERSSunday, October 23, 11
  42. 42. 100% 80% 60% 40% 20% 0% $- $10- $20- $30- $40- $50- $60- $70- $80- $90- $100 $110 Source: SubscriptionSiteInsider.com, inspired in part by The Penny Effect by RedEyeVC.comSunday, October 23, 11
  43. 43. 100% $10 - $19.97 80% 60% 40% 20% 0% $- $10- $20- $30- $40- $50- $60- $70- $80- $90- $100 $110 Source: SubscriptionSiteInsider.com, inspired in part by The Penny Effect by RedEyeVC.comSunday, October 23, 11
  44. 44. 100% $10 - $19.97 80% $20 - $39.97 60% 40% 20% 0% $- $10- $20- $30- $40- $50- $60- $70- $80- $90- $100 $110 Source: SubscriptionSiteInsider.com, inspired in part by The Penny Effect by RedEyeVC.comSunday, October 23, 11
  45. 45. 100% $10 - $19.97 80% $20 - $39.97 $40 - $49.97 60% 40% 20% 0% $- $10- $20- $30- $40- $50- $60- $70- $80- $90- $100 $110 Source: SubscriptionSiteInsider.com, inspired in part by The Penny Effect by RedEyeVC.comSunday, October 23, 11
  46. 46. 100% $10 - $19.97 80% $20 - $39.97 $40 - $49.97 60% $50 - $99.97 40% 20% 0% $- $10- $20- $30- $40- $50- $60- $70- $80- $90- $100 $110 Source: SubscriptionSiteInsider.com, inspired in part by The Penny Effect by RedEyeVC.comSunday, October 23, 11
  47. 47. NETWORKS AVAILABLESunday, October 23, 11
  48. 48. ZeelTV/Blue Heron 0 - 500,000 MEMBERS LESS THAN 6 MONTHSSunday, October 23, 11
  49. 49. RETIREMENT LIVING TV 80 MILLION SUBSCRIBERSSunday, October 23, 11
  50. 50. TV LAND 90 MILLION SUBSCRIBERS #1 NETWORK VIEWERS OVER 50Sunday, October 23, 11
  51. 51. AFFILIATE NICHES Senior Sports Crafts and Hobbies Quilters Woodworkers Boat builders Preservationists Home Decorating Music Outdoor and NatureSunday, October 23, 11
  52. 52. MATURE MARKET PROGRAMMING Largest healthcare market in U.S. History Want to maintain activities and lifestyle Willing to learn about health Open to health informationSunday, October 23, 11
  53. 53. 2.3 TRILLION DISCRETIONARY SPENDINGSunday, October 23, 11
  54. 54. TELEVISION PROGRAMMING Interstitial programming that can be placed into niche areas. Strengthening back and neck muscles Quilter to quilt with reduced pain Interstitial programming for Today Show, Good Morning America, etc.Sunday, October 23, 11
  55. 55. Life Preserver for america’s sinking healthSunday, October 23, 11
  56. 56. PARTICIPATION MODEL TM ORGANIZATIONS GOALS MULTIMEDIA DISTRIBUTION PARTICIPANTS DISTRIBUTIONSunday, October 23, 11
  57. 57. PARTICIPATION MODEL TM MILLIONS DIRECTEDSunday, October 23, 11
  58. 58. H2U EXPANDED BENEFITS • Discount Card for Niche Markets • Short Term Promotions • Enhance Discounts and Coupons • Membership signups available at eventsSunday, October 23, 11
  59. 59. PURPOSE OF THIS PLAN… • Increase national visibility of the H2U brand • Increase enrollment into H2U • Enhance/Expand the benefits available to H2U members • Expand existing strategy of “celebrity promotion of health” • Provide H2U with high impact way to promote HCA enterprise hospitals and owned physiciansSunday, October 23, 11
  60. 60. MOVEMENT BRANDING MEMBERSHIPSunday, October 23, 11
  61. 61. REDEFINING AGING FORECASTED NUMBER OF NEW MEMBERS RENEWALS PRICE PER MEMBER INVESTMENT RETURN TO H2U YEAR 1 $1,400,000 200,000 200,000 $24.95 $8,000,000 YEAR 2 $1,000,000 300,000 400,000 $24.95 $14,000,000 YEAR 3 $750,000 300,000 700,000 $24.95 $20,000,000 TOTAL $3,150,000 800,000 NEW MEMBERS TOTAL $42,000,000 BRANDING HCA HOSPITAL H2U MEMBER VALUE PROMOTIONSunday, October 23, 11
  62. 62. 6 MONTH OPTION • Evaluate the series • $800,000 expended • Estimated $600,000 revenues from new H2U members • HCA Hospital Exposure • Web Technology InterfaceSunday, October 23, 11
  63. 63. HCA LOYALTY VALUE FROM H2U MEMBERS TOTAL MEMBERS ESTIMATED VALUE PER MEMBER TOTAL VALUE TO HCA 1,000,000 $1,000 $1,000,000,000Sunday, October 23, 11
  64. 64. THANK YOUSunday, October 23, 11

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