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Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
Rich snippets in Google
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Rich snippets in Google

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Een uitleg over rich snippets: wat zijn het, wat kun je er mee, en hoe krijg je ze? Presentatie gegeven op de Search Marketing Thursday van 10 juni 2010.

Een uitleg over rich snippets: wat zijn het, wat kun je er mee, en hoe krijg je ze? Presentatie gegeven op de Search Marketing Thursday van 10 juni 2010.

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  • I work for OrangeValley, a company that develops WordPress and Magento websites but mostly helps it’s customers make more money by consulting for them on SEO and Conversion Rate Optimization.
  • I blog on http://yoast.com /
  • Dit dus zónder XML Video Sitemaps
  • Transcript

    • 1. Scoren met Rich Snippets
      • “ Het is meer dan gewoon tekst!”
      Joost de Valk, OrangeValley - SMT 10 Juni 2010
    • 2. Joost de Valk, OrangeValley - SMT 10 Juni 2010 Open Source WebKit CSS SEO Geek Theology IBMS Blogger Speaker Marketeer Online marketeer WordPress
    • 3.  
    • 4.
      • Enkele van onze klanten
    • 5. Joost de Valk, OrangeValley - SMT 10 Juni 2010 http://yoast.com/
    • 6. Wat zijn “rich snippets”?
    • 7. Traditionele results
    • 8. Kleine stapjes
    • 9. Niet alle content is zo “simpel”
    • 10. Microformats: open standaard
    • 11. Rich Snippets: 12 mei 2009
    • 12. De 5 soorten rich snippets
    • 13. Voordelen van rich snippets
    • 14. Clickthrough rate omhoog
    • 15. Kwalitatief beter bezoek
    • 16. Situatie in Nederland
    • 17. International op 26-4-2010
    • 18. Events
    • 19. Reviews van buitenlandse sites
    • 20. Implementatie voor rich snippets 3 opties: - microformats - microdata (html5) - rdf/a
    • 21. Uitzondering voor video 2 opties: - facebook share - yahoo! searchmonkey
    • 22. Test van gister met video
    • 23. Voorbeeld implementatie
    • 24. Voorbeeld implementatie
    • 25. Voorbeeld implementatie
    • 26. Rich Snippets Testing Tool http://www.google.com/webmasters/tools/richsnippets
    • 27. Aanmelden lange url
    • 28. XML sitemaps: nu ook met images
    • 29. Further reading Google Webmaster Central artikelen: http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich- snippets.html http://googlewebmastercentral.blogspot.com/2010/01/introducing-new-rich-snippets-format.html http ://googlewebmastercentral.blogspot.com/2010/03/microdata-support-for-rich- snippets.html http ://googlewebmastercentral.blogspot.com/2010/04/rich-snippets-go- international.html http ://googlewebmastercentral.blogspot.com/2010/04/adding-images-to-your- sitemaps.html Elders: http://searchengineland.com/google-search-now-supports-microformats-and-adds-rich-snippets-to-search-results- 19055 http://yoast.com/google-microformats-conversion-rate-optimization-serps / http ://yoast.com/rich-snippets-magento / http ://yoast.com/implement-hreview-wordpress-theme / http://seogadget.co.uk/using-hreview-microformat-on-your-review-page /
    • 30. Questions? Remarks? Need help? Email: joost@orangevalley.nl Twitter: @ yoast Mobiel: 06 24 555 808

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