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The latest digital marketing trends of 2014 bring marketer challenges as well as opportunities, and the main trends like content marketing, media marketing and mobile marketing deserve attention.
Latest HTML5 Digital Media Marketing Trends to Watch in 2014
1.
2. The past few years have witnessed
how digital marketing proceeded,
and the trends of recent years have
been proved to be inerrant by the
results. The digital marketing trends
are changing constantly, but some
trends are always given high
attention; and these main digital
marketing trends still deserve top
priority. In addition to the digital
media marketing trend, this article
will also focus on some of the latest
digital marketing trends in 2014.
3. Your competitors are right out there, how can you beat
them by directing the traffic to you and turning the
prospects into real buyers? The secret lies in the content
you are sending. This is not simply a work of content
accumulating. Instead, on one hand, your content needs to
be valuable to the audience and it should be customized to
suit what they need. On the other hand, it can yield twice
the result with half the effort to make your content a great
engagement. And this is all about how content is
presented.
4. You should keep in mind that the trends in digital marketing
are not absolutely separated but they are interoperable.
Multimedia especially video can enhance the content and
make it more interactive and engaging. Videos can express or
help elaborate the content in a visual way. Besides, people
would like to watch a content-rich video rather than a long
passage. It condenses but makes it more clear and persuasive,
that's the charm of video and other multimedia elements.
5. Being aware of the power of multimedia, many social websites
such as Facebook, Twitter and Pinterest have provided their
users with the ability to add not only text, but also videos and
images. And this ability creates an opportunity for digital
marketers and business to interact with potential customers as
well as to maintain the existing clients and make them loyal
ones on the hottest platforms. Besides, business can enhance
their brand awareness on these social sites by maintaining an
active presence.
6. The fact is that videos are increasingly watched on mobile and
social networks have been one of the most time-spending
activities ever since they were brought to mobile. Rather than
simply on the desktop large screens, being able to present on
cross-screen can gain you other billions of audiences. The world
is reading and watching on mobile! Why don't you let your
business go mobile with a responsive design to fit different
screens?
7. Though it could have an impact on your tight budget,
advertisement can be an effective and efficient way to reach the
target audience. The dynamic presence of your brand on different
sites will increase your exposure and help build your brand among
people from all over the world. But how great it could be depends
on your budget, strategy and what you can really offer.
And if you want make a digital publication to cater to the latest
digital media marketing trends of 2014, you can try Flip HTML5
which will help create HTML5 page flipping digital publications
with embedded multimedia and advertising banner, for mobile
devices and social networks.