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Surveying the Social Schools

by Jesse Bardo

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Shining the spotlight on five independent schools enjoying social media success

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The Children’s School in Southern California uses facebook to connect with parents in the area and uses its current parents to promote the school using the social network.\n\nMontclaire kimberely Academy in New Jersey uses twitter for one of it’s abroad programs to connect with parents and the global irish community. \n\n
New Hampton School in New Hampshire uses Livestream to broadcast events at the school and a weekly student run and produced web show. \n\nWalnut hill school for the arts showcases itself on 5 different Youtube channels to promote to alumni, current students and prospectives.\n
Worcester Academy has the WA Mash which is a blog site that combines all of their social media in one place. It creates a social network playground for all viewers interested in seeing the school from every angle. \n
Children’s is a K-8 School. The Director of Development Laura Moberg Lovioe created the page to not only reach her alumni and alumni parents, but as a tool to entice families as well. Laura was at Park school and BB&N before hand.\n\nIf you are with a k-8 school there are ways to be on social media especially with pictures and video that wont show the students faces. this is a good example. \n\nBringing people more- Flickr\n\nBringing your constituents real time updates\n
Children’s is a K-8 School. The Director of Development Laura Moberg Lovioe created the page to not only reach her alumni and alumni parents, but as a tool to entice families as well. Laura was at Park school and BB&N before hand.\n\nIf you are with a k-8 school there are ways to be on social media especially with pictures and video that wont show the students faces. this is a good example. \n\nBringing people more- Flickr\n\nBringing your constituents real time updates\n
Children’s is a K-8 School. The Director of Development Laura Moberg Lovioe created the page to not only reach her alumni and alumni parents, but as a tool to entice families as well. Laura was at Park school and BB&N before hand.\n\nIf you are with a k-8 school there are ways to be on social media especially with pictures and video that wont show the students faces. this is a good example. \n\nBringing people more- Flickr\n\nBringing your constituents real time updates\n
Content is not repetitive, the reader is almost always brought more information \n\nThe voice of the page is consistent and enthusiastic, as a fan you are able to get behind this presence\n\nK-8th grade kids are not going to be the main draw, this page plays to the parents of these kids. \n
Joining conversations\n\nGiving viewers more information\n\nCreating connections\n
Joining conversations\n\nGiving viewers more information\n\nCreating connections\n
Joining conversations\n\nGiving viewers more information\n\nCreating connections\n
Joining conversations\n\nGiving viewers more information\n\nCreating connections\n
This is why Bill wanted to use twitter for his irish studies class. \n
Irishstudies always adds # so that their tweets can join conversations that are going on through twitter.\n\nParents and family friends were finding out about the progress of the trip through twitter first- forces engagement\n\nThe class took on the role of resident expert of the places they were visiting and so people listened and followed to find out more.\n\nUpdating in real time with pictures and conversations gives followers the idea they are there with you and brings them even more information\n
Livestreaming not only allows your school to let the outside world into your bubble but then keeps it recorded for viewers at any time.\n\nThe learning environment that is created in a live webstreaming is incredible. They want to create the perfect broadcast and they are self motivated. \n\nBy webcasting a variety of events, the school is able to showcase themselves, their teams, and their kids at their best. \n
Livestreaming not only allows your school to let the outside world into your bubble but then keeps it recorded for viewers at any time.\n\nThe learning environment that is created in a live webstreaming is incredible. They want to create the perfect broadcast and they are self motivated. \n\nBy webcasting a variety of events, the school is able to showcase themselves, their teams, and their kids at their best. \n
Livestreaming not only allows your school to let the outside world into your bubble but then keeps it recorded for viewers at any time.\n\nThe learning environment that is created in a live webstreaming is incredible. They want to create the perfect broadcast and they are self motivated. \n\nBy webcasting a variety of events, the school is able to showcase themselves, their teams, and their kids at their best. \n
Students are at their best, self-motivated, pushing the envelope because of interaction with viewers, promotion of events, proud of work\n\nA glimpse at New Hampton at that exact moment. Basketball games, football games, classroom, it is what it is archived\n\nStudents are using these tools to broadcast themselves, come up with the commentary, show line up.\n\nSchool is the back drop and students are the program. What better for admission? \n
Knowing your strengths is so important. Walnut Hill knows their audience and the best way to reach them. \n\nYoutube is the second most searched sight behind google. 14,000 views is a lot of young ballerinas that are looking to go to arts school\n\nWalnut Hill advertises their Youtube presence on the front of their website for everyone to see. \n
Knowing your strengths is so important. Walnut Hill knows their audience and the best way to reach them. \n\nYoutube is the second most searched sight behind google. 14,000 views is a lot of young ballerinas that are looking to go to arts school\n\nWalnut Hill advertises their Youtube presence on the front of their website for everyone to see. \n
Knowing your strengths is so important. Walnut Hill knows their audience and the best way to reach them. \n\nYoutube is the second most searched sight behind google. 14,000 views is a lot of young ballerinas that are looking to go to arts school\n\nWalnut Hill advertises their Youtube presence on the front of their website for everyone to see. \n
For an Arts school like Walnut Hill, video is absolutely the best way to get themselves out in the world and get their program noticed\n\nShowcasing the arts on youtube will reach your parents and alumni but it will also reach all of those kids and families that are passionate about the arts through the vast youtube community\n\nWalnut Hill is not just reaching people with their last video, they are now cataloging all of their work on Youtube for use any time. If a prospective family is interested in seeing any production, they will be able to find it on youtube over the years. Similarly with alumni\n
Putting it all together- Breath and Depth of program in real time.\n\nWA mash is a blog that aggregates all of this great social media content together in one place\n\nBlog writing\n\nYoutube videos\n\nTwitter feeds\n\nFlickr pictures\n
Putting it all together- Breath and Depth of program in real time.\n\nWA mash is a blog that aggregates all of this great social media content together in one place\n\nBlog writing\n\nYoutube videos\n\nTwitter feeds\n\nFlickr pictures\n
Putting it all together- Breath and Depth of program in real time.\n\nWA mash is a blog that aggregates all of this great social media content together in one place\n\nBlog writing\n\nYoutube videos\n\nTwitter feeds\n\nFlickr pictures\n
Putting it all together- Breath and Depth of program in real time.\n\nWA mash is a blog that aggregates all of this great social media content together in one place\n\nBlog writing\n\nYoutube videos\n\nTwitter feeds\n\nFlickr pictures\n
A blog like the WA mash is a perfect place to highlight all your school has to offer. \n\nWorcester is in every space, owning the school brand and creating an authentic presence\n\nA site like this is not possible without social media being completely engrained in the culture of the school and that starts at the top. It shows just how effective social media can be once the school buys in.\n\nWorcester, by having a presence in every space by creating authentic and engaging content all around, is creating conversations all over the web, taking people who find out about them on twitter to youtube, from facebook to the blog and creating conversations\n
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Surveying the Social Schools Presentation Transcript

SURVEYING THE SOCIAL SCHOOLSshining the spotlight on ﬁve independent schools enjoying social media success Jesse Bardo, Director edSocialMedia
The Schools and the Tools
The Schools and the Tools
The Schools and the Tools
The Schools and the Tools
The Schools and the Tools
•Content is engaging andunique•Clear and consistent voice•Playing to the audience Facebook.com/tcslj
• Promotion of school program beyond the walls of the school - Going global with reach• Parents, students and followers feeling more connected to the program• Greater awareness of social media tools and the use of Twitter as a communications tool (discussion, debate & curricular application)
• Joining conversations• Relayingimportant information• Being the expert• Updating the now http://twitter.com/IrishStudies
• Student buy-in• School in real-time• Real world classroom• Institutional Showcase http://www.newhampton.org/tv
• Highlighting strengths• Understanding the audience• Creating a library http://www.walnuthillarts.org/
• Got it? Flaunt it• Owning the brand• Institutional buy in• Creating the conversations
JESSE BARDO@jessebardo and @edSocialMedia facebook.com/edsocialmediajesse.bardo@edsocialmedia.com

Surveying the Social Schools

by Jesse Bardo

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Surveying the Social Schools Presentation Transcript