1. Starting a Coffee Shop Business with Java Times Caffe.com
Opening a new coffee shop is not extremely difficult in and of itself, but opening one with a
competitive advantage that allows it to thrive rather than flounder in the local market is a
challenge that requires planning ahead. Nonetheless, there are several proven routes to
competitive advantage used by coffee shops, and one may be successful for yours.
Quality Differentiation
The quality of your products can convert those who currently drink at other establishments to
yours and hook those who might be one-time visitors to return. To ensure high quality, you
have to check quality at every step of the service process, from the sources of your coffees
and other products, to the systems, staff, and equipment you use to store, grind, brew, and
serve. You may need to have unique or unusual sources for your products so that you are not
competing closely with other shops who share the same suppliers. Researching suppliers may
be the best method for this type of advantage, unless you have specific talent to develop your
own products that will make your shop stand out.
Experience Differentiation

2. Some retail locations acknowledge that the experience of the visit is compelling
differentiation for customers regardless of the products sold. By offering a specific
atmosphere, theme, or entertainment, your shop can stand out even with relatively standard
products. There will be costs associated with whatever unique environment you are trying to
create, so make sure to research these and show how it will enable you to either charge a
higher price or bring in more customers than you would have otherwise.
Price Differentiation
As you reach lower and lower prices for a basic cup of coffee, your shop can tap in to a much
larger market by converting users who would making their own coffee. However, once you
shoot to be one of the lowest price coffee shops in your neighborhood, it can be difficult to
find other ways to distance yourself from the pack. Even though you will make up in volume
some of what you lose in dollars per customer, you will probably have little money to play
with to attempt unique marketing or decor to build a brand, and you will always be in fear of
direct price competition from both independent and chain shops that try serve at low prices as
well. A price differentiation strategy will work best for you if you have a unique way to cut
your costs substantially, making more room for profits or branding.
Are you looking for more advice on starting your own coffee shop or develop your coffee
shop business please visit here: - http://javatimescaffe.com/