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Connections Planningness
 

Connections Planningness

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Presentation from Planningness, October 17 2009, by Jason Oke and Gareth Kay. ...

Presentation from Planningness, October 17 2009, by Jason Oke and Gareth Kay.
For more on the event & speakers check out http://www.planningness.com
http://www.jasonoke.com
http://www.garethkay.com

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  • My name is Miss matter Garba,i saw your profile today on (slideshare.net) and became intrested in you,i will also like to know you the more,and i want you to send an email to my email address (mattergarba56@yahoo.com) so i can give you my picture for you to know whom i am. However i believe we can move on from here! I am waiting for your mail to my email address above.(Remeber the distance, colour or language does not matter but love matters alot in life miss matter. (mattergarba56@yahoo.com)
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  • this is a very nice presentation, adding to my belief that the medium is the message
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  • great slide. very informative and much appreciated. I am going to bookmark it.

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  • I often claim credit for raising Adam from a pup (whether that's true is beside the point), but I have to weigh in with a slightly different point of view.

    Adam is saying that the most appropriate deliverable for connection planners is insights, rather than ideas. I get why he's saying that, because giving connection planning an ideas deliverable has justified its use as a flimsy cover for crappy tactics for years now (in many places). But, having done connection planning consulting for nearly 3 years now, I have to point out that even the most inspired insights are worthless if someone doesn't USE them to invent great, new, modern ideas. I am not attached to who that someone is, particularly. If it's your creative department, fantastic. But how many kick-ass creative departments actually exist today (if we define kick-ass as consistently capable of inventing original ideas that shift behavior)? Damn few. So let the ideas come from connection planners. Or media. Or a digital team. Or some high school kids down the road. I don't really care, but getting to great ideas that work is non-negotiable.

    I guess I care less than others about the industry settling on one definition or code of conduct for connection planning. All I care about is that more truly great ideas see the light of day, and those of us in the connection planning space should be trying anything and everything to make that happen (including this dialog, so thanks for initiating it, Planningness team).

    Lisa Seward
    Mod
    lisa.seward@modideas.com
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