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Jason Brush: Filmmaking As User Experience Design, SXSW 2013
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Jason Brush: Filmmaking As User Experience Design, SXSW 2013

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Slides from Jason Brush's SXSW 2013 presentation.

Slides from Jason Brush's SXSW 2013 presentation.


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  • 1. Filmmmaking as UserExperience Design#FilmAsUXJason Brush / @jasonbrush / http://www.POSSIBLE.com
  • 2. User Experience:The design of experiences created andshaped through technology.See: Marc Hassenzahl (http://goo.gl/pP53d)
  • 3. Our medium is behavior.— Robert Fabricant
  • 4. USEREXPERIENCEDESIGNHumanComputerInteractionInteraction DesignHumanFactorsVisualDesignInformationArchitectureArchitectureContent IndustrialDesignSoundDesignDan Saffer@odannyboy
  • 5. Interaction design is about shapingdigital things for people’s use.— Jonas Löwgren
  • 6. Art pushes the limit of human experienceand language for its own sake, whileDesign might do this but only tohumanize and integrate people’s lives inthe context of an economy.— Roberto de Vicq de Cumptich
  • 7. User Experience ContentDelivering mediaEnhancing mediaConnecting mediaFacilitating user contribution
  • 8. Mechanical reproduction of art changesthe reaction of the masses toward art.— Walter Benjamin
  • 9. Industry → CommerceCommerce → ReproductionEntertainment IndustryReproduction → Technology Standards
  • 10. Technology Business
  • 11. STANDARDS
  • 12. photo: Robert Scoble
  • 13. photo: yapsnaps
  • 14. photo: HackingNetflix
  • 15. Technology Craft
  • 16. 71% [of ‘House of Cards’ viewers say]they meant to watch just an episode ortwo and then wound up watching more.— Daily Variety, Mar 7 2013
  • 17. Mental models are what people reallyhave in their heads and what guides theiruse of things.— Don Norman
  • 18. A AAADesigner UsersSystem
  • 19. = =
  • 20. [Filmmakers] craft a story, making surethat we’re creating the experiencespecific[ally] that we want the audienceto have.— JJ Abrams, on how film & TV differfrom gaming
  • 21. Expanded cinematic mental models:Experiencing the same story withdifferent media.Adapting content to different platforms.Adding interactivity.(just to start...)
  • 22. Expanded cinematic mental models:Experiencing the same story withdifferent media.Adapting content to different platforms.Adding interactivity.(just to start...)
  • 23. Expanded cinematic mental models:Experiencing the same story withdifferent media.Adapting content to different platforms.Adding interactivity.(just to start...)
  • 24. Expanded cinematic mental models:Experiencing the same story withdifferent media.Adapting content to different platforms.Adding interactivity.(just to start...)
  • 25. Development Pre-production Production Post Distribution
  • 26. Understand ObserveVisualizeEvaluate PrototypeImplementDesign Process (Stanford d.School)
  • 27. Development Pre-production Production Post Distribution+Assessing constraints,platforms, user behaviors,creative opportunitiesLayering design thinking into the filmauthoring process
  • 28. ConstraintsProduction ☛ what the camera cancapturePost-production ☛ how captured mediacan be manipulatedDistribution ☛ how people see the film
  • 29. PlatformsServicesInfrastructureApplications
  • 30. Mental ModelUser JourneysInteractionPatternsMicro-Interactions
  • 31. WhyWhoWhatWhereWhenHowTheme?Audience?Media type(s)?Platform(s)?Time-frame?Interactions?............................................................................................................................................?$
  • 32. Development Pre-production Production Post Distribution+Prototyping to assessproduction needsLayering design thinking into the filmauthoring process
  • 33. Ready-to-hand Present-to-handVS
  • 34. Development Pre-production Production Post Distribution+Evaluating and adjustinghypothesesRefining specificinteractionsLayering design thinking into the filmauthoring process
  • 35. Development Pre-production Production Post Distribution+Observingusers,refininginteractiveelementsLayering design thinking into the filmauthoring process
  • 36. Henri-Georges Clouzot:You’ve got to admit, Mr. Godard,that a movie has to have abeginning, a middle, and an end.Jean Luc Godard:Yes, but not necessarily in thatorder.
  • 37. Filmmmaking as UserExperience Design#FilmAsUXJason Brush / @jasonbrush / http://www.POSSIBLE.com

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