Filmmmaking as UserExperience Design#FilmAsUXJason Brush / @jasonbrush / http://www.POSSIBLE.com
User Experience:The design of experiences created andshaped through technology.See: Marc Hassenzahl (http://goo.gl/pP53d)
Our medium is behavior.— Robert Fabricant
USEREXPERIENCEDESIGNHumanComputerInteractionInteraction DesignHumanFactorsVisualDesignInformationArchitectureArchitectureC...
Interaction design is about shapingdigital things for people’s use.— Jonas Löwgren
Art pushes the limit of human experienceand language for its own sake, whileDesign might do this but only tohumanize and i...
User Experience ContentDelivering mediaEnhancing mediaConnecting mediaFacilitating user contribution
Mechanical reproduction of art changesthe reaction of the masses toward art.— Walter Benjamin
Industry → CommerceCommerce → ReproductionEntertainment IndustryReproduction → Technology Standards
Technology Business
STANDARDS
photo: Robert Scoble
photo: yapsnaps
photo: HackingNetflix
Technology Craft
71% [of ‘House of Cards’ viewers say]they meant to watch just an episode ortwo and then wound up watching more.— Daily Var...
Mental models are what people reallyhave in their heads and what guides theiruse of things.— Don Norman
A AAADesigner UsersSystem
= =
[Filmmakers] craft a story, making surethat we’re creating the experiencespecific[ally] that we want the audienceto have.—...
Expanded cinematic mental models:Experiencing the same story withdifferent media.Adapting content to different platforms.A...
Expanded cinematic mental models:Experiencing the same story withdifferent media.Adapting content to different platforms.A...
Expanded cinematic mental models:Experiencing the same story withdifferent media.Adapting content to different platforms.A...
Expanded cinematic mental models:Experiencing the same story withdifferent media.Adapting content to different platforms.A...
Development Pre-production Production Post Distribution
Understand ObserveVisualizeEvaluate PrototypeImplementDesign Process (Stanford d.School)
Development Pre-production Production Post Distribution+Assessing constraints,platforms, user behaviors,creative opportuni...
ConstraintsProduction ☛ what the camera cancapturePost-production ☛ how captured mediacan be manipulatedDistribution ☛ how...
PlatformsServicesInfrastructureApplications
Mental ModelUser JourneysInteractionPatternsMicro-Interactions
WhyWhoWhatWhereWhenHowTheme?Audience?Media type(s)?Platform(s)?Time-frame?Interactions?......................................
Development Pre-production Production Post Distribution+Prototyping to assessproduction needsLayering design thinking into...
Ready-to-hand Present-to-handVS
Development Pre-production Production Post Distribution+Evaluating and adjustinghypothesesRefining specificinteractionsLay...
Development Pre-production Production Post Distribution+Observingusers,refininginteractiveelementsLayering design thinking...
Henri-Georges Clouzot:You’ve got to admit, Mr. Godard,that a movie has to have abeginning, a middle, and an end.Jean Luc G...
Filmmmaking as UserExperience Design#FilmAsUXJason Brush / @jasonbrush / http://www.POSSIBLE.com
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
Jason Brush: Filmmaking As User Experience Design, SXSW 2013
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Jason Brush: Filmmaking As User Experience Design, SXSW 2013

  1. 1. Filmmmaking as UserExperience Design#FilmAsUXJason Brush / @jasonbrush / http://www.POSSIBLE.com
  2. 2. User Experience:The design of experiences created andshaped through technology.See: Marc Hassenzahl (http://goo.gl/pP53d)
  3. 3. Our medium is behavior.— Robert Fabricant
  4. 4. USEREXPERIENCEDESIGNHumanComputerInteractionInteraction DesignHumanFactorsVisualDesignInformationArchitectureArchitectureContent IndustrialDesignSoundDesignDan Saffer@odannyboy
  5. 5. Interaction design is about shapingdigital things for people’s use.— Jonas Löwgren
  6. 6. Art pushes the limit of human experienceand language for its own sake, whileDesign might do this but only tohumanize and integrate people’s lives inthe context of an economy.— Roberto de Vicq de Cumptich
  7. 7. User Experience ContentDelivering mediaEnhancing mediaConnecting mediaFacilitating user contribution
  8. 8. Mechanical reproduction of art changesthe reaction of the masses toward art.— Walter Benjamin
  9. 9. Industry → CommerceCommerce → ReproductionEntertainment IndustryReproduction → Technology Standards
  10. 10. Technology Business
  11. 11. STANDARDS
  12. 12. photo: Robert Scoble
  13. 13. photo: yapsnaps
  14. 14. photo: HackingNetflix
  15. 15. Technology Craft
  16. 16. 71% [of ‘House of Cards’ viewers say]they meant to watch just an episode ortwo and then wound up watching more.— Daily Variety, Mar 7 2013
  17. 17. Mental models are what people reallyhave in their heads and what guides theiruse of things.— Don Norman
  18. 18. A AAADesigner UsersSystem
  19. 19. = =
  20. 20. [Filmmakers] craft a story, making surethat we’re creating the experiencespecific[ally] that we want the audienceto have.— JJ Abrams, on how film & TV differfrom gaming
  21. 21. Expanded cinematic mental models:Experiencing the same story withdifferent media.Adapting content to different platforms.Adding interactivity.(just to start...)
  22. 22. Expanded cinematic mental models:Experiencing the same story withdifferent media.Adapting content to different platforms.Adding interactivity.(just to start...)
  23. 23. Expanded cinematic mental models:Experiencing the same story withdifferent media.Adapting content to different platforms.Adding interactivity.(just to start...)
  24. 24. Expanded cinematic mental models:Experiencing the same story withdifferent media.Adapting content to different platforms.Adding interactivity.(just to start...)
  25. 25. Development Pre-production Production Post Distribution
  26. 26. Understand ObserveVisualizeEvaluate PrototypeImplementDesign Process (Stanford d.School)
  27. 27. Development Pre-production Production Post Distribution+Assessing constraints,platforms, user behaviors,creative opportunitiesLayering design thinking into the filmauthoring process
  28. 28. ConstraintsProduction ☛ what the camera cancapturePost-production ☛ how captured mediacan be manipulatedDistribution ☛ how people see the film
  29. 29. PlatformsServicesInfrastructureApplications
  30. 30. Mental ModelUser JourneysInteractionPatternsMicro-Interactions
  31. 31. WhyWhoWhatWhereWhenHowTheme?Audience?Media type(s)?Platform(s)?Time-frame?Interactions?............................................................................................................................................?$
  32. 32. Development Pre-production Production Post Distribution+Prototyping to assessproduction needsLayering design thinking into the filmauthoring process
  33. 33. Ready-to-hand Present-to-handVS
  34. 34. Development Pre-production Production Post Distribution+Evaluating and adjustinghypothesesRefining specificinteractionsLayering design thinking into the filmauthoring process
  35. 35. Development Pre-production Production Post Distribution+Observingusers,refininginteractiveelementsLayering design thinking into the filmauthoring process
  36. 36. Henri-Georges Clouzot:You’ve got to admit, Mr. Godard,that a movie has to have abeginning, a middle, and an end.Jean Luc Godard:Yes, but not necessarily in thatorder.
  37. 37. Filmmmaking as UserExperience Design#FilmAsUXJason Brush / @jasonbrush / http://www.POSSIBLE.com

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