Workshop outline of Mobile Broadband Workshop

1. Alan Quayle Business and Service Development: Workshop Outline
Mobile Broadband Workshop
Background
Mobile broadband has finally grown up, its impacting internet statistics. Over 71 million
Europeans use their mobile phones to access the internet in a typical week in Q1 2010.
Europeans spend almost an hour a day and 6.4 hours per week going online via their
mobile, according to a study by the European Interactive Advertising Association (EIAA).
According to Akamai mobile usage in many geographies around the world may be
growing to the point where it is skewing average speed calculations, resulting in
significant declines in broadband metrics, or unusually large gains in narrowband
metrics. For example, South Korea, for example, lost 24 percent in its average access
speed in the fourth quarter of 2009, returning it to levels seen in the first and second
quarters of 2009.
The global Third Generation Partnership Project (3GPP) family of standards - which
includes GSM, EDGE, WCDMA, HSPA and LTE – is the most widespread way to deliver
mobile broadband. 3GPP standards are serving about 90 percent of the world’s mobile
subscribers. So where does this leave operators using CDMA2000, EVDO, WiMAX and
other wireless access technologies? This course will not only review mobile broadband
technologies but also evaluate the migration routes operators are taking.
Verizon made a globally significant decision for MBB in 2007 when it gave up on funding
the evolution of CDMA technology, and instead decided to move to LTE. Its justification
was simple, with CDMA it was paying a $10-$15 premium for handsets compared to
GSM. While with LTE it can leverage a global volume in devices and its network. The
course will explore how Verizon is managing the transition from CDMA to LTE.
We're seeing a great diversity in mobile broadband success. AT&T in the US has
struggled with supporting the iPhone, why and where in their network is the issue?
While in many EU countries operators find iPhone accounts for less than 10% of the
MBB traffic, the rest is from from laptops/netbooks.
Mobile broadband is now a mass market service in many developed markets. Data-only
subscriptions involve either a USB dongle (>90%) or embedded broadband (<10%), data
cards are no longer relevant in most markets. Customers prefer the USB dongle as it
can be shared between devices and customers.
The course will explore how operators have dimensioned their networks and responded
to the rapid consumer adoption, as well as the impact of 4G and embedded devices
emerging to further drive MBB usage.
 2011 Alan Quayle Business and Service Development

2. Alan Quayle Business and Service Development: Workshop Outline
Is mobile broadband no more than a dumb pipe? Is it just another fixed-mobile
substitution business case. Will MBB's success commoditize broadband. Will IPTV and
other content services be monetizable with mobile broadband? The course will also
examine the future of MBB.
Workshop Objectives
 Understand the evolution of mobile networks from 1G through to LTE
 Understand the available mobile broadband standards
 Understand the real-word economics facing mobile broadband and the challenges
some operators are facing
 Detailed technical review of HSPA, HSPA+ and LTE
 Understand mobile backhaul economics, issues and technical options
 Review the emerging devices and services; and their impact on mobile broadband
 Present a view on the future of mobile broadband networks
Workshop Delivery Options
 Full 3 day course (600+ slides)
 Fast-track 2 day course through most of the program – group discussion is limited
 Partial program for anything less than 2 days
 2011 Alan Quayle Business and Service Development

3. Alan Quayle Business and Service Development: Workshop Outline
Program Outline
Mobile broadband standards
 Key features and parameters of ETSI’s HSPA / HSPA+ / LTE standards and LTE
Advanced
o Network Architecture
o Protocol Architecture
o Physical features
o Mac features
o Targeted Frequency Bands
 Key features and parameters of CDMA 2000 / EV-DO standard
o Network Architecture
o Protocol Architecture
o Physical features
o Mac features
o Targeted Frequency Bands
 Key features and parameters of WiMAX supported IEEE 802.16-2005 standard
o Network Architecture
o Protocol Architecture
o MAC features
o Physical features
o System Profiles
o Targeted Frequency Bands
 Mobile WiMAX, HSPA/HSPA+/LTE, and CDMA200/EV-DO features and
performance comparison
Mobile broadband Experiences: Case Studies
 Three UK: 3G only operator and the first prepaid MBB offer
 AT&T US: MBB struggles with the iPhone
 M1 Singapore: Unlimited flat rate MBB – how is that economic?
Mobile broadband evolution
 Examining how Verizon evolves its network from CDMA to LTE
 Examining Telus and its use of CDMA and HSPA
 Likely evolution paths given technology, spectrum, regulatory and business
model issues
Mobile broadband business models
 Comparison of pricing models around the world
 Understanding the fine-print on usage, traffic types and
 Flat rate versus usage based versus tiered versus device sourced
 2011 Alan Quayle Business and Service Development

4. Alan Quayle Business and Service Development: Workshop Outline
Mobile broadband services and devices
 Mobile TV
 VoIP
 Ethernet
 Converged services
 Overview and case studies on how wireless broadband access is being utilized in
the education, health, and public safety fields as well as enabling
entrepreneurship in both developing and developed countries, rural and urban
areas.
 Upcoming 4G devices
 Embedded MBB devices
Mobile broadband backhaul
 Quantifying the backhaul problem
 Technology alternatives
 Operator experiences
 Business model
The Future of Mobile Broadband
 Is LTE temporary? Will 4G be the focus in 4 years
 What happens to 2G, 3G, HSPA, HSPA+?
 How to converged versus mobile-only operator plans compare?
 Does the customer care if its fixed or mobile broadband?
 2011 Alan Quayle Business and Service Development

5. Alan Quayle Business and Service Development: Workshop Outline
Content Samples
 2011 Alan Quayle Business and Service Development

6. Alan Quayle Business and Service Development: Workshop Outline
 2011 Alan Quayle Business and Service Development

7. Alan Quayle Business and Service Development: Workshop Outline
 2011 Alan Quayle Business and Service Development