Profitable LTE Wins MBB

299 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
299
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Profitable LTE Wins MBB

  1. 1. This document is offered compliments of BSP Media Group. www.bspmediagroup.com All rights reserved.
  2. 2. Growing New Way www.huawei.com Profitable LTE Wins MBB Emmanuel Coelho Alves Huawei HQ Cape Town (South Africa), 11-2013 HUAWEI TECHNOLOGIES CO., LTD.
  3. 3. Contents LTE Drivers & Achievements in Africa Understanding of Successful LTE Rollout
  4. 4. Status of Telecom Services in Africa Mobile Data Traffic Growth (PB/month) 2016 2013 Middle Africa 7% [2013] Low Fixed BB Penetration in Africa Eastern Africa 10% Southern Africa Western Africa 0 5 10 15 Source: Sub-Saharan Africa Mobile Observatory 2012 report, Deloitte HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential [2013] Fixed BB DL Speed >2Mbps Source: ITU World Tele communication / ICT Indicators Database, 2012 Page 3
  5. 5. 3 Major Drivers to Develop LTE Services in Africa Vertical Enterprise Business Mobile Broadband WBB (FBB Replacement) HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 4
  6. 6. LTE Already Part of Africa Telecom Landscape Tunisia, 2013 Libya, 2013 Egypt, 2012/13 Morocco, 2013/14 Nigeria, 2013 Ghana, 2013 Equatorial Guinea Ethiopia, 2013 Uganda, Q2-2013 Kenya, 2012/13 Tanzania, Q2-2012 Zambia, 2013 Madagascar, 2013 Mauritius, Q2-2012 Angola, Q2-2012 Legend: LTE launch LTE planning Namibia, Q2-2012 South Africa, Q4-2012 Botswana, Q2-2012 LTE trial HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 5
  7. 7. Contents LTE Drivers & Achievements in Africa Understanding of Successful LTE Rollout
  8. 8. Network Considerations for LTE Rollout Success LTE Staged Strategy LTE Services Strategy LTE Spectrum Strategy     Targeted users segments Applications 2G/3G/LTE devices   LTE coverage scale LTE DL/UL speed Inter-RAT (data, voice) Legacy service    Mobile Backhaul 2G/3G/LTE Co-existence IP backhaul SingleRAN SingleEPC Base Station  Platform convergence  HetNet  Simplified OAM tasks HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential   Technology choice Capacity, Latency, synchronization, security, easy OAM Page 7 LTE Legacy service Re-farming New spectrum Spectrum bandwidth
  9. 9. SPECTRUM LTE Bands Strategy in Africa (2013)  L1800/2100 (GSM/UMTS Re-farming)  L450/850/1900 (CDMA Re-farming) Number of LTE Commercial Networks (Worldwide, Q3-2013) Total  L2600/2300/3500 (TDD bands)  L800/2600 (new FDD bands) HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 8
  10. 10. SPECTRUM “TDD+FDD” Strategy to Pursue MBB Lead Mobile market share Operator T 44% in Australia Operator V 24% TDD +FDD Advantage: Best MBB Experience 98MHz TDD Optus 32% Challenges Limited FDD spectrum High data usage: 1GB/Month/user LTE TDD 4 carriers and CA for highest capacity “TDD+FDD” for best MBB experience One deployment for TDD and FDD together for saving costs HUAWEI TECHNOLOGIES CO., LTD. 2300MHz 68.2MHz 48.4MHz 43.4M FDD 20 15 8.4 20 15 + 30 8.2 10 15 8.4 10 Optus Strategy Acquisition of Vividwireless to win LTE Spectrum advantages 2100MHz 850MHz 900MHz 1800MHz Operator T Operator V Best MBB experience Limited spectrum available 4 carriers, CA, highest capacity Capacity Branding Smart-phone (e.g. iPhone 5) 1.8GHz LTE FDD All types of devices: smart-phone, tablet, USB dongle, Router 2.3GHz LTE TDD Page 9
  11. 11. “TDD+FDD” Strategy to Pursue MBB Lead Capacity Sharing Load sharing: With and without X2 interface F1: TDD F2: FDD Flexible Load Sharing SPECTRUM Seamless Coverage & Mobility Coverage based on: X2 or S1 interface F1: TDD F2: FDD Efficiency Gain E2E Managed TDD and FDD capacities converge as one Big LTE Pipe Better user experience as resources are provided by both FDD and TDD HUAWEI TECHNOLOGIES CO., LTD. Full Service Continuity IOT Ready Best Performance TDD and FDD can work together for enhancing the LTE coverage TDD and FDD inter-working can fully ensure the service continuity Page 10
  12. 12. LTE STAGED STRATEGY Taking Advantages of 2G/3G/LTE iRAT LEGACY SYSTEMS LTE 3G 2G Coverage is a key value for end-users & Initial LTE rollout to target DU/Urban areas 2G/3G/LTE seamless services continuity Voice mobility: Data mobility: Mobility Policy: CSFB, Flash-CSFB Camping, cell re-selection, PS Redirection, PS HO Various services continuity 2G/3G/LTE cell re-selection since 2010, PS Redirection/HO since 2011 Based on service priorities SRVCC CSFB launch since Q4-2011 and SRVCC by E2013 HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Based on cell loads Page 11
  13. 13. APPLICATIONS LTE Cases for Monetization of Mobile Data Norway Largest International Oil Corporates Offshore platforms up to 100kms from the coast LTE to connect offshore platforms to Corporate HQs; 2013/14 And more cases are happening … HUAWEI TECHNOLOGIES CO., LTD. Rotterdam Largest European Port World Largest Shipment Company Swap of its entire WiFi by LTE 2013/14 Page 12
  14. 14. Monetization of LTE Users’ Voice Experience Ultra-Flash CSFB EPC LTE APPLICATIONS VoLTE based IMS (HD VoLTE) Call Context while UE fall back EPC IMS LTE MSC 2012/13 SRVCC / eSRVCC Field Trials, IoT with Tier 1 MNOs 2G/3G May 2013 41of 57 Commercial CSFB Networks ~6s UMTS Call ~10s* CSFB Call MOS: <4.0 ~7s* Good signal Cell Edge ~6s* Flash CSFB MOS: ~4.5 ~4.0 Ultra-Flash CSFB Source: Huawei *) E2E LTE to LTE Call HUAWEI TECHNOLOGIES CO., LTD. Page 13
  15. 15. LTE ROLLOUT Single Everything: 2G/3G/LTE Platform Synergies USN Co-site & Co-antenna LTE SingleRAN SingleEPC ONE NETWORK MME GGSN SGSN S-GS PGW Interworking strategy 3G 2G 55% TCO Savings HUAWEI TECHNOLOGIES CO., LTD. UGW Page 14
  16. 16. MOBILE BACKHAUL SingleRAN Co-Transmission & Any Backhaul Cable WiFi* IP MW e-Relay* FE/GE GSM UMTS LTE FDD LTE TDD XPON E1 xDSL *) Option for Small Cells HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 15
  17. 17. Huawei Partners with LTE Operators Worldwide 180+ Australia Austria Bahrain Czech Republic Denmark Finland Brazil Germany Canada Colombia Hong Kong India Contracts 100 LTE Commercial Networks Japan Korea Kuwait Malaysia Mexico Netherlands New Zealand Norway Philippines Russia Saudi Arabia Singapore South Africa Spain Sweden Thailand UAE HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential UK Page 16 80+ Global Capitals
  18. 18. Thank you! www.huawei.com Copyright©2013 Huawei Technologies Co., Ltd. All Rights Reserved. The information contained in this document is for reference purpose only, and is subject to change or withdrawal according to specific customer requirements and conditions.

×