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OMS11 - Social Media and the future of Retail

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Jeremiah Andrick
Jeremiah Andrick

The document discusses how social media will impact the future of retail. It notes that consumers may not like brands personally but engage with them to get coupons. The future is meant to focus on building relationships rather than just shelf space. Effective marketing requires considering all channels together rather than individually and using strategic thinking to create coherent programs that don't overwhelm consumers.

Business
1 of 27
I don’t really like you I just want a coupon Social Media and the future of retail Jeremiah Andrick 9/17/2011
shelf space
The future is supposed to be about relationships
Closing it out • Don’t look at your marketing in a vacuum • Marketing fragmentation causes consumer ADD • Strategic thinking can lead to better more effective programs
Thank You Jeremiah Andrick Senior Manager, Online customer Acquisition Logitech jeremiahandrick@gmail.com @jeremiah www.linkedin.com/in/jandrick

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OMS11 - Social Media and the future of Retail

  • 1. I don’t really like you I just want a coupon Social Media and the future of retail Jeremiah Andrick 9/17/2011
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  • 26. Closing it out • Don’t look at your marketing in a vacuum • Marketing fragmentation causes consumer ADD • Strategic thinking can lead to better more effective programs
  • 27. Thank You Jeremiah Andrick Senior Manager, Online customer Acquisition Logitech jeremiahandrick@gmail.com @jeremiah www.linkedin.com/in/jandrick

Editor's Notes

  1. JA COLLEGE DROPOUTSURVIVOR OF THE DOTCOM BUSTMOST PEOPLE KNOW ME FROM MICROSOFTRUN SEO/SEM AND SOCIAL COMMERCE
  2. Thanks to the proliferation of Web and mobile technologies, commerce is evolving from a multi-channel effort for businesses to a more holistic one that takes place across multiple devices or consumer touchpoints. Emerging in the place of traditional multi-channel commerce? Agile commerce.