15. •Always online
•Extensive disclosure of personal data
•Culture of sharing
•Creators, no longer passive users
•They interact with the peers across the globe
•Peer collaboration, online activism
•Learning through browsing (generational “multitakers”)
Key Characteristics of Digital Natives:
16. •Always online
•Extensive disclosure of personal data
•Culture of sharing
•Creators, no longer passive users
•They interact with the peers across the globe
•Peer collaboration, online activism
•Learning through browsing (generational “multitakers”)
Key Characteristics of Digital Natives:
17. "Collaboration can only happen
when there is a widespread
willingness to share information
and participate in an ongoing
project."
- CISCO IBSG's Russell Craig
18. "Collaboration can only happen
when there is a widespread
willingness to share information
and participate in an ongoing
project."
- CISCO IBSG's Russell Craig
43. Google Wave Features :
•Real-time
•Embeddability : blog , website, etc
•Wiki functionality
•Playback
•Applications and Extensions
44. Google Wave Features :
•Real-time
•Embeddability : blog , website, etc
•Wiki functionality
•Playback
•Applications and Extensions
45. Google Wave Features :
•Real-time
•Embeddability : blog , website, etc
•Wiki functionality
•Playback
•Applications and Extensions
새로운 소셜툴은
계속해서 나타나고 있다.
툴이 중요한 것은 아니다
48. Social Media
Communications:
•Conversation & Collaboration
•Real time
•Facts and Feelings
•Listen, Colleborate, Act
Traditional
Communications:
•Control & Push Message
•Deadlines
•Just the Facts
•Announce-All Answers
HELLO!!
49. Social Media
Communications:
•Conversation & Collaboration
•Real time
•Facts and Feelings
•Listen, Colleborate, Act
Traditional
Communications:
•Control & Push Message
•Deadlines
•Just the Facts
•Announce-All Answers
HELLO!!
50. Social Media
Communications:
•Conversation & Collaboration
•Real time
•Facts and Feelings
•Listen, Colleborate, Act
Traditional
Communications:
•Control & Push Message
•Deadlines
•Just the Facts
•Announce-All Answers
HELLO!!
51. Social Media
Communications:
•Conversation & Collaboration
•Real time
•Facts and Feelings
•Listen, Colleborate, Act
Traditional
Communications:
•Control & Push Message
•Deadlines
•Just the Facts
•Announce-All Answers
HELLO!!
52. Social Media
Communications:
•Conversation & Collaboration
•Real time
•Facts and Feelings
•Listen, Colleborate, Act
Traditional
Communications:
•Control & Push Message
•Deadlines
•Just the Facts
•Announce-All Answers
HELLO!!
53. 알리고, 공유하고, 함께하는 수평적 문화
그렇기 때문에,
소셜미디어의 문화가
우리나라에도, 기업에도 필요하다.
"소셜미디어는 문화다”