This is the presentation that won the creative challenge at the Boards Magazine Summit this year. Competing against Mekanism and Wexley School for Girls, who were both awesome! Thanks to Boards Magazine for the opportunity and the other teams are two of my favorite companies.

3. inappropriate Idea

4. inappropriate Idea

5. the brief. “no more single-use, plastic water bottles by the end of 2009”

6. Creative / Production Partners Business / Strategic Partners

7. our team

13. our process

17. creative brief ‘buzz kill’ tone. “...without guilt or blame.”

18. our process

19. idea # 37: innovate both: & water supply bottle

20. get people excited... to use a re-fillable water bottle?

21. boring

22. awesome

23. artists like... derrick hodgeson, phillipe starck, kozyndan, and more... derrick’s awesome water bottle design derrick’s also done projects like this with:

24. V & A Museum Series

26. next... make the water source awesome!

29. 1. social utility 2. personal tracking 3. connects friends are your

30. How Does It work?

31. (This is a QR Code) (this is a QR code)

33. You use your personal QR Code to Refill your water bottle.

35. Show Registration Style Frame

36. it’s a social utility: screens show images and feedback from clean water projects around the world you helped by using re-filling your bottle.

39. it’s a tracking system screens display how you have reduced your environmental footprint as well as personal health stats.

41. connect with friends screens connect you with friends when you re-fill your water bottle

44. how do we make this happen?

45. or + one hollywood celebrity environmentalist.

46. the plan 1. record video with prototypes+ 2. create a campaign with content + 3. spread that content everywhere + 4. massive pr push gets attention

47. this seems expensive?

49. what about the budget?

50. what about on set?

51. Picture of Director up in Crane.

52. bottom Line: crew, agencies and clients have to stop being huge assholes

53. Also...

54. gross facts “Lab tests detected 38 chemicals leaching out plastic in 10 brands of bottled water, with an average of eight contaminants found in each kind of bottled water...”

55. gross facts “88 percent of people throw their bottle out. Collectively we are dumping 40 million plastic water bottles per day.”