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inappropriate Idea
inappropriate Idea
the brief. “no more single-use, plastic water bottles by the end of 2009”
Creative / Production Partners Business / Strategic Partners
our  team
 
 
 
 
 
our process
 
 
 
creative brief  ‘buzz kill’ tone.  “...without guilt or blame.”
our process
idea # 37: innovate both:  & water supply bottle
get people  excited...  to use a re-fillable  water bottle?
boring
awesome
artists like... derrick hodgeson,  phillipe starck, kozyndan, and more... derrick’s  awesome water bottle design derrick’s...
V & A Museum Series
 
next... make the water source awesome!
 
 
1. social utility 2. personal tracking 3. connects friends are your
How Does It work?
(This is a QR Code) (this is a QR code)
 
You use your personal QR Code to  Refill your water bottle.
 
Show Registration Style Frame
it’s a social utility: screens show images and feedback from clean water projects around the world you helped by using re-...
 
 
it’s a tracking system screens display how you have reduced your environmental footprint as well as personal health stats.
 
connect with friends screens connect you with  friends when you re-fill your water bottle
 
 
how do we make this happen?
or +  one hollywood celebrity environmentalist.
the plan 1. record video with prototypes+ 2. create a campaign with content + 3. spread that content everywhere  + 4. mass...
this seems expensive?
 
what about the budget?
what about on set?
Picture of Director up in Crane.
bottom Line: crew, agencies and clients have to stop being huge assholes
Also...
gross facts “Lab tests detected 38 chemicals leaching out plastic in 10 brands of bottled water, with an average of eight ...
gross facts “88 percent of people throw their bottle out. Collectively we are dumping 40 million plastic water bottles per...
 
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Glass Presentation at Boards Summit - Creative Challenge

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This is the presentation that won the creative challenge at the Boards Magazine Summit this year.

Competing against Mekanism and Wexley School for Girls, who were both awesome!

Thanks to Boards Magazine for the opportunity and the other teams are two of my favorite companies.

Published in: Design, Business, Technology
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  • Transcript of "Glass Presentation at Boards Summit - Creative Challenge"

    1. 3. inappropriate Idea
    2. 4. inappropriate Idea
    3. 5. the brief. “no more single-use, plastic water bottles by the end of 2009”
    4. 6. Creative / Production Partners Business / Strategic Partners
    5. 7. our team
    6. 13. our process
    7. 17. creative brief ‘buzz kill’ tone. “...without guilt or blame.”
    8. 18. our process
    9. 19. idea # 37: innovate both: & water supply bottle
    10. 20. get people excited... to use a re-fillable water bottle?
    11. 21. boring
    12. 22. awesome
    13. 23. artists like... derrick hodgeson, phillipe starck, kozyndan, and more... derrick’s awesome water bottle design derrick’s also done projects like this with:
    14. 24. V & A Museum Series
    15. 26. next... make the water source awesome!
    16. 29. 1. social utility 2. personal tracking 3. connects friends are your
    17. 30. How Does It work?
    18. 31. (This is a QR Code) (this is a QR code)
    19. 33. You use your personal QR Code to Refill your water bottle.
    20. 35. Show Registration Style Frame
    21. 36. it’s a social utility: screens show images and feedback from clean water projects around the world you helped by using re-filling your bottle.
    22. 39. it’s a tracking system screens display how you have reduced your environmental footprint as well as personal health stats.
    23. 41. connect with friends screens connect you with friends when you re-fill your water bottle
    24. 44. how do we make this happen?
    25. 45. or + one hollywood celebrity environmentalist.
    26. 46. the plan 1. record video with prototypes+ 2. create a campaign with content + 3. spread that content everywhere + 4. massive pr push gets attention
    27. 47. this seems expensive?
    28. 49. what about the budget?
    29. 50. what about on set?
    30. 51. Picture of Director up in Crane.
    31. 52. bottom Line: crew, agencies and clients have to stop being huge assholes
    32. 53. Also...
    33. 54. gross facts “Lab tests detected 38 chemicals leaching out plastic in 10 brands of bottled water, with an average of eight contaminants found in each kind of bottled water...”
    34. 55. gross facts “88 percent of people throw their bottle out. Collectively we are dumping 40 million plastic water bottles per day.”
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