New Media

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A presentation on leveraging new technologies to build business in new ways for BtoB companies.

Published in: Business, Technology
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New Media

  1. 1. Pear Tree Communications Marketing Public Relations 2.0
  2. 2. New Media Opportunities Web Logs Audio Productions RSS Output
  3. 3. Advertising Printed Magazine Written Audience Articles Web / E-newsletter Advertising
  4. 4. Written Articles Web / Existing E-Newsletter Readers Trends Advertising Email Reader Widgets Feedback Advertising Blogging Email Reference Updates to Print Advertising Advertising New Blog Web Readers Advertising Podcasts CDs Print Advertising
  5. 5. Email Widgets Feed Directly from RSS or Blog Traceable Automated
  6. 6. Email Updates Feed Directly List Maintained Traceable
  7. 7. Just A Newsletter? Smaller ‘Bites’ Changeable Allows Feedback
  8. 8. Blogging Flexible Input Linked to Trends Better Search Engine Pickup More Informal Links to Design Community
  9. 9. Example: Cool Hunter Designer Focused Blog Site Flexible
  10. 10. How Do We Get Started? Small Individual Projects No Risk to Test Waters Build Readers Build Sponsorship Base Gauge Advertising Interest

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