Web Marketing And Social Media For Distributors Mark Graham 6/23/09

A Social Media Primer Social media consists of online conversations between real people - customers, employees, vendors - using websites or online platforms.

Social media consists of online conversations between real people - customers, employees, vendors - using websites or online platforms.

Why Invest in Social Media? New way of engaging clients Point of differentiation Builds trust Cost effective Communication tool of the next generation

New way of engaging clients

Point of differentiation

Builds trust

Cost effective

Communication tool of the next generation

Social Media Tools Blogs Product Comments and Ratings Online video (YouTube) Twitter/Flickr/Facebook/LinkedIn RSS Feeds

Blogs

Product Comments and Ratings

Online video (YouTube)

Twitter/Flickr/Facebook/LinkedIn

RSS Feeds

Blogging Basics Write it Yourself Be Authentic Have Fun

Write it Yourself

Be Authentic

Have Fun

Product Comments and Ratings Client ownership Builds credibility with “real” comments Ability to quickly react to negative feedback

Client ownership

Builds credibility with “real” comments

Ability to quickly react to negative feedback

Online video platform Free distribution for your content Anyone can be a star

Online video platform

Free distribution for your content

Anyone can be a star

Microblogging platform 140 characters What are you doing … right now? “ You are who you follow” New distribution channel for your content See what people are saying about you

Microblogging platform

140 characters

What are you doing … right now?

“ You are who you follow”

New distribution channel for your content

See what people are saying about you

Proactive Sales Opportunities

Fan “shout-outs”

Fan “shout-outs”

Pitching for business (not sure I personally like this approach, but you get the drift)

Effective PR Tool/Damage Control

Online photo sharing site Tagging Vehicle for promoting your corporate culture

Online photo sharing site

Tagging

Vehicle for promoting your corporate culture

Online community of friends Fan Pages & Groups Emotional connection with your products

Online community of friends

Fan Pages & Groups

Emotional connection with your products

Online community of business contacts Online resume Great prospecting tool Online recommendations

Online community of business contacts

Online resume

Great prospecting tool

Online recommendations

Real Simple Syndication Tool for having content “pushed” to you Google Reader Feedburner.com Permission Marketing (Seth Godin)

Real Simple Syndication

Tool for having content “pushed” to you

Google Reader

Feedburner.com

Permission Marketing (Seth Godin)

Really Simple Syndication (RSS)

BE WARNED! Social Media is not for everyone. People will sniff out the fakers. Be authentic. Ensure your marketing is not out of sync. You don’t want a meatball sundae

People will sniff out the fakers. Be authentic.

Ensure your marketing is not out of sync.

You don’t want a meatball sundae

A meatball sundae is the unfortunate result of mixing two good ideas. The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on. The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited. The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website. Excerpt from Seth Godin’s Meatball Sundae

A meatball sundae is the unfortunate result of mixing two good ideas.

The meatballs are the foundation, the things we need (and sometimes

want). These are the commodities that so many businesses are built

on.

The sundae toppings (hot fudge and the like) are the New Marketing,

the social networks, Google, blogs and fancy stuff that make people all

excited.

The challenge most organizations face: they try to mix them. They

attempt to slap new marketing onto old and end up with nothing but a

failed website.

Excerpt from Seth Godin’s Meatball Sundae

RESOURCES Social Media Marketing in a Traditional Industry (Mark Graham) . Click here My Take on Twitter Click here Seth Godin www.sethgodin.com Twitterati www.twitterrati.com

Social Media Marketing in a Traditional Industry (Mark Graham) . Click here

My Take on Twitter Click here

Seth Godin www.sethgodin.com

Twitterati www.twitterrati.com

@RIGHTSLEEVE