Cereal Company Project - JRM
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Cereal Company Project - JRM
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Cereal Company Project - JRM
- 1. Prepared By: ---Jay Modi ---Michael Wuest ---Lakshmi Dampanaboina ---Sri Mydhili ---Integrated Case---
- 14. THEORIES TO CRAFT A MARKETING AND POSITIONING STRATEGY
- 20. Material flow in one-to-one sequence Material flow should be one-to-many Following the solution can increase the capacity from 25k to 30k per day Focus on utilizing the available resources to maximum extent New problem THEORY OF CONSTRAINTS
- 22. Decision rule 25,000 TOTAL 7,000 Raisin 10,000 Nuts 8,000 Strawberry Units Label
- 23. Contribution margin per unit of product 2.69 1.49 4.18 Mixed Fruit 2.68 1.46 4.14 Original 2.74 1.72 4.46 Blueberry 2.69 1.5 4.19 Raisins 2.73 1.66 4.39 Nuts 2.78 1.87 4.65 Strawberry C.M (€) Variable cost (€) Selling price (€) Product/Activity
- 24. Strawberry Major competitor is Company X 4.65 4.65 4.65 n/a 0.35 wheat 0.35 Oat 0.30 Straw n/a Missouri S & T cereal n/a 6.10 6.10 6.10 n/a 0.30 wheat 0.50 Oat 0.20 Straw Company Z n/a n/a n/a n/a Company Y 4.89 3.69 3.89 n/a 0.15 wheat 0.20 Oat 0.15 Straw n/a Company x Small Box Large Box Small Box Large Box Prices (€) Product Mix Companies
- 25. Nuts Major competitor is Company Z 2.20 2.20 2.20 4.39 4.39 4.39 0.20 wheat 0.125 Oat 0.175 nut 0.40 wheat 0.25 Oat 0.35 nut Missouri S & T cereal n/a 5.82 5.82 5.82 n/a 0.25 wheat 0.40 Oat 0.35 nut Company Z 7.50 3.81 4.08 n/a 0.175 wheat 0.175 Oat 0.15 nut n/a Company Y n/a 5.39 5.49 5.59 n/a 0.30 wheat 0.45 Oat 0.25 nut Company x Small Box Large Box Small Box Large Box Prices (€) Product Mix Companies
- 26. Raisin Major competitor is Company X & Z 2.10 2.10 2.10 4.19 4.19 4.19 0.20 wheat 0.175 Oat 0.125 raisin 0.40 wheat 0.35 Oat 0.25 raisin Missouri S & T cereal 4.00 4.00 4.00 n/a 0.15 wheat 0.20 Oat 0.15 raisin n/a Company Z 7.50 3.81 4.08 n/a 0.175 wheat 0.175 Oat 0.15 raisin n/a Company Y n/a 5.89 6.19 5.39 n/a 0.30 wheat 0.45 Oat 0.25 raisin Company x Small Box Large Box Small Box Large Box Prices (€) Product Mix Companies
- 27. STRATEGIES BUSINESS STRATEGY CORPORATE STRATEGY Product Differentiation Quality Assurance Competitive Price Gaining Market Share Creating Monopoly Market Cost Leadership
- 28. Bill Of Materials Strawberry cereal O Wheat (35%) Oats (35%) Strawberry (30%)
- 29. Bill Of Materials Raisins Cereal O Wheat (40%) Oats (35%) Raisin(25%)
- 30. Bill Of Materials Nuts Cereal O Wheat (40%) Oats (25%) Nuts (35%)