More Related Content Similar to Social media in Scandinavia. (20) Social media in Scandinavia.1. The global homescreen
Users:
Denmark: 3.2 mio.
Sweden: 5.2 mio.
Norway: 3.0 mio.
Finland: 2.4 mio.
Iceland: 220k
Characteristics: Focused on “friends” and family from the real world.
The newsfeed works as a microcosmos for events and news from and about our friends.
Facebooks newsfeed is not chronological which makes the platform less efficient for “live”-updates or following
events, TV-shows or other. Conversations are “owned” by users or pages.
Facebook is tremendous for building public support for cases and mobilizing people.
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2. The value of Facebook
Which strategic values can Facebook help your organization achieve?
PR
Recruitment
Fundraising
Branding
Shared knowledge
International awareness
Marketing
Dialogue
Crowdsourcing
Internal communication / Intranet
Positioning of academic rapports
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3. Measuring your reach, performance and ROMI
Tools for statistics and analytics on Facebook
Freeanalytics.komfo.com
Facebook insights
Hootsuite.com
Hubspot.com
Visual.ly (Personal favourite)*
Visually creates cool infographics to
Impress your manager, boss and CMO
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4. En platform i hastig vækst!
Users
Denmark: 200.000.
Sweden: 475.000
Norway: 250.000 (2012)
Finland: 63.000
Iceland: N/A
Characteristics: Niche / interestgraph based social media. Real-time, fast and subjectoriented
communication. Limit of 140 chars. Hashtags (#) are used to index conversations.
Targetgroup: Journalists, communication and marketing, politicians, C-suite, athletes and
celebrities.
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5. Keep it easy breezy. Twitter is not for corporate talk
The tone of voice on Twitter is down-to-earth and human.
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6. Keep it easy breezy. Twitter is not for corporate talk
The tone of voice on Twitter is down-to-earth and human.
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7. Keep it easy breezy. Twitter is not for corporate talk
The tone of voice on Twitter is down-to-earth and human.
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8. Monitoring Twitter and measuring performance
Tools for the Twitter-pro
Tweetdeck (For monitoring lists, hashtags, mentions and using several profiles).
Tweetreach.com (creates a rapport for the reach of your tweets and/or a
hashtag).
Klout.com (plugin for chrome) (Good tool for quickly identifying influencer-tweets
on a hashtag or in a conversation).
Topsy: (Find popular tweets)
Twitonomy.com
Tweetlevel.com
Storify.com (Create your own “resume” of tweets from an event or subject).
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9. The hipster and the urban/cultural
elites favourite.
Visual storytelling on steroids:
Users: (Drawn from Facebooks Power Editor).
Denmark: 540.000
Sweden: 1.3 mio.
Norway: 880.000
Finland: 220.000
Iceland: 60.000
Characteristics: Hashtags and filterfunctions. Can be used as a crossposting platform for
photos..
Targetgroup: A lifestyle media for urban and cultural groups. A young demographic. Extremely
focused on identitybuilding, events and the “selfie”-revolution.
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