Presentation is about cultural diversity in Hospitality industry. This gives an idea about how to make an organisation culturally diverse and advantages.

1. CULTURAL DIVERSITY
JACOB JOSE MOOLAN - 6908420

2. http://www.youtube.com/watch?v=j8GDUIh_Tis

3. REFLECTION
Would you like to live/work in a place
where everyone:
Is the same? (Homogeneous)
or
Is different? (Heterogeneous)

4. What is Culture?
 “the set of common beliefs and practices that a person
shares with a group” (Robins et al., 2006)
 The values, beliefs, attitudes, languages, symbols, rituals,
behaviors and customs unique to a particular group of
people and that are passed down from generation to
generation
 Cultural identity is how people recognize where they
belong

5. What is diversity?
Three sources of diversity
1. demographic characteristic
 culture, ethnicity, language, age, gender, social class,
religion
2. personal characteristics
 age, gender, communication style, economic
background, personality
3. abilities and skills
 social and technical

6. Cultural Diversity
 Cultural diversity refers to the wide range of cultural
differences found between and within nations
 Can be a result of natural circumstances (climate, geography) or
social circumstances (technology or demographics)
 The cultural variety and cultural differences that exist in t
he world, a society, or an institution
 The inclusion of diverse people in a group or organisation

7. Cultural diversity and its benefits
 Rise people interpersonal skills.
 Increases team-work.
 Expand innovative and creativity.
 Different attitudes and behaviors.
 Skills and variety of language spoken.
 Growth company credibility.
 Increases productivity on complex tasks.

8. Rise people interpersonal skills
Increases interpersonal skills because
people of various cultures when working
together can easily understand the view of
others.

9. Increases team-work.
consequently it increase team work inside
the workplace.

10. Expand innovative and creativity.
 Staff of different background can benefit when it
is a time to create new project.
 It also means different solution to a common
problem.

11. Different attitudes and behaviors.
People behave differently and it can
lead to better communication and
strong relationship.

12. Skills and variety of language spoken.
 Benefit of the industry, having a large range of
language spoken by their staff could attract
international guests, employee can benefit from
learning new language consequently expand their
knowledge.

13. Growth company credibility.
Having people from different backgrounds
can make the company more attractive to
potential guests and future employees.

14. Increases productivity on complex tasks.
 A multicultural work environment also result in
more effective execution of the tasks with
different peoples input.

15. Studies say that,
Teams diverse in skill sets and knowledge
levels, as well as ethnicity and culture,
perform better than those with identical
skills sets.

16. LifeWithout Diversity
Imagine that everyone in the room is the same. Exactly
the same! Same hair, eye color, height, weight, gender,
race, language. Everyone dresses the same and sounds
the same.
look to your left and your right.
What do you see?

17. Challenges of Diversity
 Communication Barriers
 Resistance to Change
 Socio-cultural Factors
 Age and gender

18. Communication Barriers
 Ineffective communication of key objectives results in confusion, lack of
teamwork and low morale.
 Age, gender and culture influence the messages sent and received.
 Barriers to communication are factors that block or significantly destroy
successful communication.
 Communication barriers may be temporary and can be overcome.
 Awareness and recognition are the first steps in formulating ways to overcome
the barriers.

19. Common Communication Barriers
 Virtual Work: isolates team members from socialization and face to face
interaction, creating a lack of clarity.
 Emotions: can leave some people unable to verbally express themselves
clearly and coherently.
 Gender: can be associated to the different styles between men and women on
how they explain things.
 Culture: expresses the values and patterns of behavior which can be very
confusing, making it difficult to communicate.

20. Communication Barriers

21. Resistance to Change
 Refusing to accept new policies
 Why change something that works
 We’ve always done it this way
 Scared of failure and not being able to learn/adapt to new things
 Not wanting to spend time and effort changing
 Not understanding what is expected (the fear of the unknown)

22. Socio-cultural Factors
 Race
 Ethnicity
 Culture
 Religion

23. Age and gender
 Age is another challenge in today’s workplace. People may not be used to
communicating with different age groups . Older people may use old
phrases/words to explain things not understood by a younger audience.
Younger people may also use words too modern and not understood by an
older generation.
 Gender can affect communication as men and women often think about
things differently. In Islamic culture especially, when a female and male
communicate, certain traditions are followed, such as lack of eye contact and
shaking hands, affecting perception and communication.
https://www.youtube.com/watch?v=MtD8A__a8WQ

24. Managing cultural diversity
 Adopt an employee relationship management system.
 Overcoming stereotyping and discrimination.
 Training.
 Empowerment of individual.
 Appraisal and performance evaluation.
 Implementing and practicing cultural diversity policy.
 Equal treatment/treat people individually

25. Cultural Diversity Activities
 Multicultural Calendars (cultural information divided by the month, holiday
and country)
 Readings
 Quizzes
 Fact sheets
 Other tools that foster dialogue and questions within the organization
https://www.youtube.com/watch?v=hfkrSrYUS_I

26. Questions????